Fernando Aznar Email & Phone Number

Zaragoza, Es

As CMO at Podoactiva, I lead integrated marketing strategies with a strong focus on digitalization to enhance our podiatry and biomechanics services. I specialize in increasing brand visibility and improving customer interaction through innovative digital campaigns. I lead multidisciplinary teams to drive sustainable growth and optimize customer experience across online and offline platforms.

Zaragoza, Spain

1. Designing marketing strategies to promote exchange programs and attract high school students interested in studying abroad.2. Overseeing the creation and execution of advertising campaigns, digital content, and promotional events to increase the company's visibility and generate potential clients.3. Analyzing the market and competitors to identify growth opportunities and adjust marketing tactics accordingly.4. Collaborating with internal teams and external partners to ensure brand consistency, customer satisfaction, and overall success of the study abroad programs.

My responsibilities are: 1. Defining the digital marketing strategy and ensuring it is aligned with the company's overall goals. 2. Develop and manage the brand, digital identity and communications, ensuring consistency across all digital channels and platforms. 3. Generate traffic, both organic and from other sources, and conversions on the platform, continually seeking to improve metrics and ratios. 4. Analyze and measure the performance of digital marketing campaigns and platform performance, using analytical tools and metrics to continuously improve focus and results. 5. Manage marketing budgets to ensure effective utilization in line with business objectives. 6. Supervise the marketing team and, if necessary, select and train new members to achieve efficient and effective coordinated work.

Ubicación Zaragoza, Spain

At this Internet development and services company, I was responsible for designing online marketing strategies and websites, web project management, SEO and SEM, branding, digital communications, corporate use of social networks, and e-commerce consulting.Projects / Clients:CEFATOYS, SEBBM, MELSA, GRUPO GOYA, CONCARIÑO, INTERORTHO, CONTEXSA, COAC, MARATON ZARAGOZA, ...

Zaragoza, Spain

In this marketing and corporate event organization company my responsibilities were the design of online marketing campaigns and RRSS, SEM, SEO, online reputation management, e-commerce strategies, in addition to direct marketing campaigns, trade show marketing and organization of corporate events.Projects / Clients:GAMESA, KIABI, MAHOU, CAJA DUERO, UNIV. DE ZARAGOZA, GOVERNMENT OF ARAGON, ...

Zaragoza, Spain

My functions in this Internet company included the management of marketing, sales and ecommerce, including market research, marketing plans, evaluation of new business opportunities, optimization of sales processes and management of alternative channels (indirect sales and public procurement).Projects / Clients:SOLOPORTEROS, MANOSMARAVILLOSAS, ORTOWEB, EXPO 2008, ESTEVE, KÜHNEL ESCUELA DE NEGOCIOS, HAPPYLEGS, GRES DE ARAGÓN, CAFES EL CRIOLLO, BTV, ...

Master'S Degree In International Business Management

Master, Marketing Digital

Bachelor'S Degree In Political Science, Political And Administrative Science

Gestión Y Administración Pública