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Fernando Barrón Castro Email & Phone Number
Marketing Manager
at
Flix
LinkedIn matched
✓ Verified July 2026
3 data sources
Profile completeness 86%
Who is Fernando Barrón Castro? Overview
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Quick answer
Fernando Barrón Castro is listed as Marketing Manager at Flix, a with 2431 employees, based in Peru. AeroLeads shows a matched LinkedIn profile for Fernando Barrón Castro.
Fernando Barrón Castro previously worked as Senior Brand Marketing Manager at La Tinka S.A. and Brand Manager at La Tinka. Fernando Barrón Castro holds Master Of Business Administration - Mba, Business Administration And Management, General from Esade.
Company email context
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Flix
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Profile bio
About Fernando Barrón Castro
Experienced marketer and brand manager with over 7 years of experience in the consumer goods and lottery industries, specializing in product innovation, brand strategy, and product launching including:•Driving the successful introduction of new products and flavors for both Lottery and Confectionery brands, reaching new sales heights and capturing additional market share in competitive categories.•Spearheaded the renewal of Peru's leading lottery product, achieving a 57% sales increase within a year and launching a historic cross-selling campaign with Kit Kat that surpassed sales goals by 60%.•Led award-winning advertising campaigns, and developed innovative strategies that ensured recovery to pre-pandemic sales levels and maintained sustainable growth.Specialties: Brand Management, Product Innovation, Strategic Marketing, Market Expansion, Cross-functional Leadership, Digital Marketing, Data Analytics.
Current workplace
Fernando Barrón Castro's current company
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Flix
Employees
2431
AeroLeads page
6 roles
Fernando Barrón Castro work experience
A career timeline built from the work history available for this profile.
Senior Brand Marketing Manager
•Lead renewal of company’s main lottery product, Tinka, including first price increase in 12 years (25%) and additional prizes in all lotteries draws, resulting in a historic sales record (57% increase in a year).•Meet with +40 managers to explain how product changes affected company´s 6 divisions, as well as coordinated new guidelines with Legal, internal merchandising products with HR, and a special banner for Tinka’s webpage with Digital.•Negotiate brand’s first cross-selling campaign with Kit Kat, leveraging Tinka´s presence in supermarket check-outs and surpassing sales goals by 60%.
Apr 2021 - Aug 2023
Brand Manager
•Supervised Tinka’s communications in a 2019 Golden Effie winning advertising campaign and managed 2020 runner up Effie campaign in “Sustained Growth” category.•Achieved USD +30MM in sales in 2021, matching pre-pandemic numbers and ensuring recovery.
Apr 2019 - Mar 2021
Brand Manager
•Directed launch of two new Topline gum flavors, achieving +10% of category’s sales share within 6 months and ensuring ideal flavors through continuous testing in company’s factory.•Oversaw advertising campaign of category’s biggest brand, Topline, delivering 3 TV ads with limited budget (under $3K).
Dec 2017 - Feb 2019
Product Marketing Analyst
• Participated in the biggest launch in the company’s history, consisting of 8 new chocolate products under the Bon o Bon brand, which translated into an 18% sales increase in 2017.
Dec 2016 - Nov 2017
Trade Marketing Intern
Sep 2014 - Jul 2015
3 education records
Fernando Barrón Castro education
Master Of Business Administration - Mba, Business Administration And Management, General
Bachelor'S Degree, Business Administration And Management
Secundaria Completa
Colegio Alpamayo
FAQ
Frequently asked questions about Fernando Barrón Castro
Quick answers generated from the profile data available on this page.
What company does Fernando Barrón Castro work for?
Fernando Barrón Castro works for Flix.
What is Fernando Barrón Castro's role at Flix?
Fernando Barrón Castro is listed as Marketing Manager at Flix.
Where is Fernando Barrón Castro based?
Fernando Barrón Castro is based in Peru while working with Flix.
What companies has Fernando Barrón Castro worked for?
Fernando Barrón Castro has worked for Flix, La Tinka S.A., La Tinka, Grupo Arcor, and Michelin.
How can I contact Fernando Barrón Castro?
You can use AeroLeads to view verified contact signals for Fernando Barrón Castro at Flix, including work email, phone, and LinkedIn data when available.
What schools did Fernando Barrón Castro attend?
Fernando Barrón Castro holds Master Of Business Administration - Mba, Business Administration And Management, General from Esade.
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