Fernando Burgos Herce Email & Phone Number

Switzerland

London, Gb

Lausanne, Ch

Bonn, Germany, De

München, De

✚ Reported to Executive Committee.✚ Delivered an overarching streamlined plan and focused strategy for all unit businesses, including Financial Services, Advertising, E-Security, Value Added Services (Music, Video, Games), E-Insurance and Connected Car (aftermarket).✚ Identified and executed the shutting down of underperforming business areas and streamlining of processes, delivering headcount reduction and OIBDA improvement, while securing short-term business results and double-digit Year-on-year growth for the unit.✚ Re-vitalized commercial targets and execution on mobile payments and connected car (after market), securing bolder plans and raised level of ambition for both businesses focused in the retargeting of e-wallet to physical retailer and the launch of in-car LTE-enabled Wi-Fi Hotspots.✚ P&L responsibility for over xxx MEUR across new growth areas.

München, De

✚ Reported to Executive Committee Member.✚ Turned around a falling Digital business strategy and execution into a focused strategy with a lower cost structure, improved commercial execution and a dedicated sales team.✚ Restructured the workforce, hiring new talent and appointing new leadership across business areas.✚ Improved new business product portfolio and its market positioning delivering a unit with triple-digit MEUR as revenues target for the next 3 years, with 4 new P&L’s focusing on: (1) Car Telematics - Consumer product and platform providing on smartphones remote automobile diagnostics, stolen vehicle warning, recent trips, remote start/stop engine, open/close car, etc. (2) Insurance Telematics – B2B2C white labeled product, installation services, platform and supporting devices enabling ‘Pay How You Drive’ automobile insurances. (3) Digital SMB – Bundled services targeting Small & Medium business with a combined offering of communication services, hardware and digital workplace (Office 365, Box, etc). (4) Big Data - Smart Steps – B2B product delivering a crowd analytics platform helping retailers take decisions based on information on customers’ journey before/after coming to store locations.

✚ Coordinated in record 8 months time required technical implementation on impacted platforms (BSS/OSS) to enable services wholesaling to MVNOs (Mobile Virtual Network Operator), following Spanish regulator mandate.

Worblaufen, Bern, Ch

✚ Head Deputy Business Analyst Unit (1 year)Coordinated and delivered business requirements engineering in the technical implementation of mobile value added services: Vodafone live!, Music downloads, ring back tones, missed call notification, etc.✚ General Project Manager (1,5 years)Led the technical deployment of packet inspection solutions (requiring GGSN replacement) and real-time prepay billing, bringing service-aware data charging capabilities and eliminating prepay data fraud risks

Madrid, Es

✚ Directed the definition of graphical interfaces and interaction models across WAP mobile portal, mobile messaging services and web front-ends.✚ Member of the CEO’s direct team responsible to quantify and negotiate the sale of company assets, after the decision to close the company. Led in the technical due diligences from Swisscom and Logitech.

Zürich, Ch

✚ Streamlined company processes and redefined core software interaction model and look-and-feel, resulting into a fresher looking and more price competitive product winning contracts with USM, Daimler, Bühler, etc.

Zürich, Ch

✚ Taught and lectured both undergraduate and postgraduate students. Researched in Information architecture, HCI (Human Computer Interaction), visualization of databases and collaborative environments.

✚ Deployed CAD computing and networks infrastructure and introduced new working processes resulting into better resources planning and a 23% cost reduction in the architecture office.

Masters, Architecture & Visual Computing

Executive Mba, Business Administration And Management, General

B.A. Architecture, Masters In Structural Engineering., Architecture