Fernando Caceres Email & Phone Number

Honduras

• Led branding initiatives across Costa Rica, Honduras, Colombia, El Salvador, Guatemala, Nicaragua and Belize. Developed and implemented annual marketing plans and budgets for over 650 gas stations, 180 convenience.
• Spearheaded debranding of Petrotica and rebranding efforts for Uno in Costa Rica.
• Introduced Uno Brand in Guatemala market.
• Managed and supervised all marketing research initiatives to gather valuable insights and inform strategic decision-making processes.
• Directed opening of new point of sales locations, ensuring seamless operations and optimal customer experience.
• Achieved top ranking in Central America for UNO in terms of top of mind, market share, and brand preference.

• Directed launch of comprehensive line of lubricants, including complete image transformation and rebranding, resulting in increased market share and brand preference. Conducted market research and analysis to identify.
• Developed and executed marketing campaigns for the introduction of a new range of fuel additives under the Uno brand with Dynamax, achieving top-of-mind awareness, market share growth, and increased brand preference.
• Led summer promotion campaigns for UNO in El Salvador, Honduras, Nicaragua, and Costa Rica for five consecutive years, resulting in 20% increase in sales.

Honduras

• Created and executed the innovative concept for the Pronto convenience center brand in Honduras. Established and maintained key partnerships with suppliers and vendors, ensuring steady supply of products for Pronto.
• Successfully established and grew Pronto brand to cover more than 180 convenience centers throughout Central America.

Honduras

• Managed team of five country managers in charge of leading more than 900 collaborators for implementing strategies for improving store operations, increasing sales and customer satisfaction. Collaborated with district.
• Ensured compliance with company policies, procedures, and regulatory requirements, conducting regular audits to maintain high operational standards.
• Streamlined operational processes by identifying inefficiencies and implementing solutions to increase productivity and reduce costs.

Honduras

• Oversaw communications team, responsible for writing press releases, developing marketing materials, and promotional press for supermarket chain. Directed and managed overall rebranding process of Supermercados La.
• Earned recognition as number #1 brand in Honduras for Supermercados La Colonia as through successful implementation of the rebranding campaign.
• Spearheaded launch of Supermercados La Colonia VISA credit card.
• Positioned the supermarket chain as a leader in the digital marketing space in Honduras, contributing to overall success and growth.
• Oversaw and drove the successful expansion of the company, resulting in two-fold increase in number of stores.
• Rebranded and expanded supermarkets throughout Tegucigalpa and across Honduras.

Honduras

Managed and coordinated advertising campaigns for major brands as Nissan, Mazda, Dodge, Jeep, Renault, Supermercados La Colonia, Burger King, Diunsa, Popeye's, Unilever, Americatel, Tigo,.

Honduras

Director de Research and Planning

Honduras

Honduras

Trieste, Friul-Venecia Julia, Italia

Interchange Student Year in Italy

Honduras

Honduras

Master'S Degree, Mae

Licenciatura, Administración Industrial Y De Negocios

Specialization, Google Digital Marketing And E-Commerce, Professional Certificate