Fernando Caceres Email & Phone Number

Honduras

Led branding initiatives across Costa Rica, Honduras, Colombia, El Salvador, Guatemala, Nicaragua and Belize. Developed and implemented annual marketing plans and budgets for over 650 gas stations, 180 convenience centers, and various product lines, including lubricants, fuel aviation, tires, and bitumen. Executed communication plans to ensure consistent and impactful messaging across all channels.● Spearheaded debranding of Petrotica and rebranding efforts for Uno in Costa Rica.● Introduced Uno Brand in Guatemala market.● Managed and supervised all marketing research initiatives to gather valuable insights and inform strategic decision-making processes.● Directed opening of new point of sales locations, ensuring seamless operations and optimal customer experience.● Achieved top ranking in Central America for UNO in terms of top of mind, market share, and brand preference.

Directed launch of comprehensive line of lubricants, including complete image transformation and rebranding, resulting in increased market share and brand preference. Conducted market research and analysis to identify consumer trends, target markets, and competitor strategies. Collaborated with cross-functional teams including sales, engineering, and production to ensure successful product launches and brand positioning. ● Developed and executed marketing campaigns for the introduction of a new range of fuel additives under the Uno brand with Dynamax, achieving top-of-mind awareness, market share growth, and increased brand preference within Central American region.● Led summer promotion campaigns for UNO in El Salvador, Honduras, Nicaragua, and Costa Rica for five consecutive years, resulting in 20% increase in sales.

Honduras

Created and executed the innovative concept for the Pronto convenience center brand in Honduras. Established and maintained key partnerships with suppliers and vendors, ensuring steady supply of products for Pronto convenience centers. Implemented effective operational strategies to streamline processes and improve efficiency in Pronto convenience centers. ● Successfully established and grew Pronto brand to cover more than 180 convenience centers throughout Central America.

Honduras

Managed team of five country managers in charge of leading more than 900 collaborators for implementing strategies for improving store operations, increasing sales and customer satisfaction. Collaborated with district managers and store teams to analyze sales data, identify trends, and develop actionable plans to drive revenue growth. Conducted regular store visits to assess performance, provide feedback, and coach store managers to improve operations and enhance customer service. ● Ensured compliance with company policies, procedures, and regulatory requirements, conducting regular audits to maintain high operational standards. ● Streamlined operational processes by identifying inefficiencies and implementing solutions to increase productivity and reduce costs.

Honduras

Oversaw communications team, responsible for writing press releases, developing marketing materials, and promotional press for supermarket chain. Directed and managed overall rebranding process of Supermercados La Colonia, ensuring cohesive and impactful new brand identity. ● Earned recognition as number #1 brand in Honduras for Supermercados La Colonia as through successful implementation of the rebranding campaign. ● Spearheaded launch of Supermercados La Colonia VISA credit card. ● Positioned the supermarket chain as a leader in the digital marketing space in Honduras, contributing to overall success and growth. ● Oversaw and drove the successful expansion of the company, resulting in two-fold increase in number of stores.● Rebranded and expanded supermarkets throughout Tegucigalpa and across Honduras.

Honduras

Managed and coordinated advertising campaigns for major brands as Nissan, Mazda, Dodge, Jeep, Renault, Supermercados La Colonia, Burger King, Diunsa, Popeye's, Unilever, Americatel, Tigo, .

Honduras

Director de Research and Planning

Honduras

Honduras

Trieste, Friul-Venecia Julia, Italia

Interchange Student Year in Italy

Honduras

Honduras

Master'S Degree, Mae

Licenciatura, Administración Industrial Y De Negocios

Specialization, Google Digital Marketing And E-Commerce, Professional Certificate