I'm the founder of Spark Design Thinking Studio, a business design and innovation strategy consultancy. My job and that of my company are to help accelerate and develop, together with our customers, new growth strategies, new Business Models, development of Customer Journey Maps, Service Blue Print and training teams for innovation.My company works by mixing Design Thinking and Agile methodologies with a traditional approach to business consulting, using the assets and strengths of its clients, to transform ideas into successful businesses.For us, innovation is not a fad or synonymous with any sophisticated methodology. We believe that innovation does not have to be complex to work. My commitment and that of my company, are together with our customers to provide R.O.I about innovation; focusing on services that generate results.With over 20 years of market experience, I have worked for major brands such as Monsanto, Schneider Electric, Nespresso, Man Group, Armani, Dolce Gabanna, and Campari. His work trajectory went through the WPP group in advertising, business consulting for multinationals, opening his own advertising agency, and finally his innovation consultancy, Spark Design Thinking Studio.Specialties: Advertising, Business Strategy, Marketing Strategy, Consumer Behavior, NLP (Neurolinguistic Programming), Design Thinking, Service Design, Innovation, User Experience, Interaction Design, Innovation Consulting, Customer Experience, User Research and Insights, Service Strategy, Business Model Design, Value Proposition Design, and entrepreneurship.