• Managed the entire development of Rider Gear brands all over EU. Coordinating the marketing team to align the strategy across the different countries.• Defined the yearly product portfolio and executed pricing strategy, forecast, purchasing strategy and stock control to achieve a sustainable growth.• Analysed sells data and forecasts to set the budgets per season to the different sales teams of each country

• Designed and implemented the marketing strategy for the audio devices category• Managed a multi-channel sales marketing strategy for the brand, producing POP materials and coordinating with key stakeholders to drive both online and offline customer engagement.• Analyzed sales data, market trends and GFK market analysis

• Managed customers’ point of sales. Responsible for executing a smooth sales process at every store in line with Colgate Palmolive’s strategy• Negotiated promotions, product placements, POP materials and launch of products with key customers

• Supported Key Account Manager in managing regional accounts • Analyzed sell-in and sell-out data of key customers in order to ensure an efficient selling strategy• Analyzed data from point of sales in order to ensure the right implementation of POP materials and the sales representative team strategy.• Managed all POP materials for oral care and personal care categories.

• Designed online marketing campaigns with marketo tool for TMT clients• Managed clients and suppliers data bases in order to develop marketing campaigns

• Analyzed pricing rates of new contracts in order to meet TNT profitability hurdles• Collaborated in the calculation of 2015 annual shipment rates

• Account Manager and Creative team rotations• Assisted in the design of advertising campaign for UK clients• Attended courses about digital media, animation and advertising campaigns