Fernando Charles Email & Phone Number

Pasadena, Ca, Us

Woodland Hills, Ca

Updated data on UMG systems and applications.Assisted with marketing projects that contain Dolby Atmos.Immersive linked Stereo song titles to Dolby Atmos song titles.Assisted with other duties containing UMG’s RWS maintenance and updates.Worked closely with studio managers and staff to assess studio availability and ensure that sessions are scheduled appropriately.Scheduled, Published and Delivered song releases.Understood the specific requirements and preferences of artists, including preferred recording times, studio environments, and equipment needs.Worked with legal to update missing song contracts.Inputed complete and accurate data into a label copy system and other distribution systems.Communicated with other team members regarding source materials and assets.Operated data entry device; keyboard: entering both alpha and numeric data.Maintained logs of activities and completed work.Verify data and prepare materials for reporting.Researched ISRC’s and UPC’s to ensure data is accurately matched.

Los Angeles, California, United States

● Utilized and researched cue sheet information to ensure artist and music producer information was accurate for the label partners.● Cross checked music catalog numbers within internal systems and front facing commercial platforms to ensure the music catalog content is live on music services. (examples include Tidal, Pandora, Amazon Music).● Allocated music assets including organizing album cover alignment with Music store outlets.● Ensuring artist’s music is properly ingested with DSP Premium sign ups.● Assisted with music project overviews including organizing marketing materials and uploading them to various file sharing websites.● Researched many venues for artist to perform at.● Researched many social places for artists to lounge at.● Ingested and processed large song data from the record label’s artist to ensure music streams matched on all DSPs (Spotify, Apple Music, Deezer, Amazon Music, ect.) and social media platforms(Tiktok). ● Operated take downs of duplicate music on DSPs per label partner’s request.● Operated artist mapping corrections on DSPs per label partner’s request.

Los Angeles County, California, United States

Greater Los Angeles Area

Oversaw university social media presence. Responsible for implementing digital marketing strategies, content creation, and maintaining daily posting schedule to increase brand awareness.

Greater Los Angeles Area

Collaborated with charities to schedule artists to perform at benefit concerts. Coordinated meetings with music publishers, record labels, and other music industry professionals on behalf of artists. Utilized social media platforms to promote artists. Maintained artists’ social media accounts to grow audience.

Los Angeles, California, United States

Negotiated and drafted contracts for venues and performances. Oversaw artist social media accounts to increase exposure and improve engagement. Created e-mail marketing campaigns. Responsible for daily office operations.KEY COMPETENCIES: PROBLEM SOLVING, INNOVATION, PUBLIC RELATIONS, MARKETING, COMMUNICATION Boosted artist ticket sales by 25%● Implemented meet and greet program for tickets purchased through company website● Negotiated with theaters, music halls, and concert promoters to establish deals for clientele● Collaborated with concert promoters to employ marketing strategies KEY COMPETENCIES: MANAGEMENT, TRAINING, COMMUNICATION, TEAM BUILDING, OPERATIONS, CUSTOMER SERVICEManaged daily office operations including equipment, telecommunications, and new hire training● Supervised and trained team of 4 ensuring their ability to work independently● Maintained office equipment, supplies, and employee wages● Provided front desk customer service to office guests ensuring needs were met

Northridge, California

Analyzed industry and marketing trends to maximize artist exposure. Designed advertisements to promote social media, personal website, and streaming accounts. Marketed recording artists on social media and at music industry events. Utilized graphics and content strategies for e-mail campaigns. Organized meetings with publishing companies, record executives, and venues. Maintained daily company operations.KEY COMPETENCIES: NETWORKING, NEGOTIATION, COLLABORATION, COMMUNICATION, CONTRACT ACQUISITIONIncreased music streams by 25% after securing music publishing deal with major music publisher● Forged connections with artists and repertoire at networking events and introduced them to employer’s work● Arranged meetings and negotiated deals on behalf of employer● Collaborated with music publisher to have employer’s music used in television showsKEY COMPETENCIES: PUBLIC RELATIONS, CONTENT GENERATION, MUSIC MANAGEMENT, NETWORKING, SOCIAL MEDIAIntroduced company brand to new audiences by establishing media presence● Used company social media, website, and YouTube to promote new music releases and concert information● Arranged meetings with music interviewers, bloggers, and media outlets to gain exposure● Broadcasted older work reviewed by music influencers to maintain original fanbase

North Hollywood,Ca

Responsible for hiring, training, and managing team of 16. Marketed recording artist’s work to radio stations and on streaming platforms. Executed digital marketing campaigns for and conducted interviews with recording artists. Led meetings with both recording artists and media professionals.KEY COMPETENCIES: MARKETING, BUDGET MANAGEMENT, ARTIST RELATIONS, BRANDING, COMMUNICATION Managed $5K marketing budget for project campaigns ● Applied targeted marketing tactics including billboard and street bench ads within budget parameters● Maintained budget of $3K for artist branding including album cover art● Maximized flexible $1K budget to facilitate construction of merchandise consistent with artist image and genreKEY COMPETENCIES: COLLABORATION, MARKETING, ANALYSIS, LEADERSHIP, MEETING DEADLINES, INDUSTRY TRENDSCollaborated with team to establish release schedules for assigned music projects● Identified music content release deadlines based on time of year to maximize company revenue● Established release dates in correlation with artist popularity and tour dates● Advertised release by location, demographics, and music genreKEY COMPETENCIES: REVENUE GROWTH, MARKETING, VISUAL DESIGN, CAMPAIGN STRATEGY, ORGANIZATIONIncreased company revenue & partnerships by generating over 100K in independent artist streams ● Marketed artists to audiences in various locations and of different demographics● Utilized popular streaming platforms to promote artists and designed visuals to accompany music● Organized campaign in which consumers could win concert tickets by streaming unknown artists

Bachelor Of Arts - Ba, Communication And Interactive Marketing

Master'S Degree, Music Industry Administration, 3.4 Gpa

Masters Of Legal Studies, Entertainment Law And Industry

Doctor Of Law - Jd