Fernando Chaves Email & Phone Number

Heredia, Costa Rica

- Strategic Planning: Develop and implement effective commercial strategies aligned with overall business goals.- Contract Negotiation: Lead negotiations for key contracts, ensuring favorable terms and conditions.- Stakeholder Management: Cultivate and maintain relationships with clients, suppliers, and internal teams to enhance collaboration.- Revenue Growth: Identify opportunities for revenue expansion, upselling, and cross-selling to drive business growth.- Risk Management: Assess and mitigate commercial risks, ensuring compliance with regulations and contractual obligations.- Budget Oversight: Manage and optimize budgets, ensuring cost-effectiveness and financial sustainability.- Business Leadership: Provide insights and guidance on commercial topics, fostering a high-performance culture.- Market Analysis: Stay abreast of industry trends, competitor activities, and market dynamics to inform decision-making.- Performance Metrics: Establish and monitor key performance indicators (KPIs) to gauge the success of commercial initiatives.- Problem Resolution: Address and resolve commercial issues promptly, maintaining a focus on client satisfaction and business objectives.

San José, Costa Rica

• Leader of the corporate project’s commercialization.• Continuous market analysis to identify business opportunities.• Maintain existing partnerships with relevant market participants, and develop new ones that help grow and consolidate the Corporate business.• Lead and supervise the corporate team's performance.• Train and support corporate team.• Provide the Directors with market input and contribute to develop the commercial strategy.

San José, Costa Rica

1. Responsible for developing and managing a cross-functional team with a variety of skills and experience, as well as collaborating with other departments.2. Manage daily operations, including employee training and development, contract negotiations, production planning while focusing on the long-term interests of the business.3. Analyze sales, marketing, finance and other indicators to gain insights into how to improve performance and maximize growth.4. Identify opportunities to expand the business, including through partnerships and new markets.5. Develop accurate and consistent bids that nurture relationships with clients throughout projects.6. Maintain sustainable and productive relationships with existing business partners and customers.7. Assess risks involved with new initiatives, ensure deadlines are met and be ready to handle unexpected situations.8. Overseeing projects from inception to completion, and identify and mitigate risks involved.9. Examine company rules to make sure they stay relevant and recommend for necessary changes.10. Manage all relationships and negotiations with international partners from brands such as Knoll, Vitra, Sellex, Sitland, Alea, EUN Group, Kastel, Kusch, Interface, amongst others.

San José, Costa Rica

1. Responsible for obtaining profitable results through the sales team by developing the team through motivation, counselling, skills development and product knowledge development.2. Manage the sales administration function, operational performance reporting, streamlining processes and systems wherever possible, and advising senior management on maximising business relationships and creating an environment where customer service can flourish.3. Responsible for managing the sales team, developing a business plan covering sales, revenue, and expense controls, meeting agreed targets, and promoting the organisation’s presence throughout the country.4. Development of the annual marketing plan, specifically advising on: realistic forecasts for each product (based on historical data, market trends, competitive activity, promotional strategy and sales effort), realistic costs of operating the sales force; and sales promotion programme plans.5. Ensure that all sales representative activities are in accordance with the guidelines of the organization's standards.6. Responsible for monitoring the performance of the sales team by establishing a system of reports and communications involving sales reports and cyclical sales meetings.7. Plan and implement a specific appraisal system that describes the responsibilities and performance standards for each member of the sales team.8. Provide high standards of ongoing training for the sales representatives so that they possess sufficient knowledge to present information on the company’s products in an accurate and balanced manner.

San José, Costa Rica

Manage business activities focusing on financial and strategic growth of organization. Create new strategies to build strong relationships with the customers in order to maintain good revenue growth.Create harmonious working environment, train and mentor staff and motivate all team members to perform efficiently.In charge of Commercial strategies, public and private bids and contracts with government entities.Experience in Commercial matters, Finance, Sales, Marketing, KAM, CRM, Human Resources, Trainings, Business Planning, New Business Development, Public Bids.

San José, Costa Rica

• Manager of the most important Business Unit of the organization. • Training and coaching the sales team, empowering them based on their capabilities and experience.• Review and redesign the market and price strategy as well as the “go to market” plan.• Recovered 15% of the private market share.• Won six new public bids on mayor Hospitals thanks to the new market strategies.• Increased the Standard Gross Profit in 32% as a result of the new price and bidding strategies.

• Leading all commercial and administrative matters.• Consolidate and grow the costumers portfolio.• Continue improvement of all operating processes looking to have a more efficient operation.• Managing of all work force (administrative and production), total of 110 employees.• Building and execution of annual budget, weekly cash flow and price fixing.• In charge of the successful process that got the project certification on Global Gap.• Project value increased to almost triple and got sold to a major transnational company.

• Re-activating a forgotten sales territory.• Analyze costumer portfolio looking to differentiate and innovate the activities the business was focused on at the time.• Closed two new accounts, one of them linked to a Global Account that helped the consolidation of the business.• Took part of weekly managerial meetings, making important contributions to the organization business strategy and the “Go to Market” plan.

• Opening the first office to operate in the Country.• Hiring and training all work force.• Important alliances were built with schools, universities and diplomatic offices to promote educational programs abroad.• Achieved sales goals by the end of the first operating year.

• Generated a new costumers portfolio, including companies from the United States, Canada and England.• Responsible for the certification of different production projects on Global Gap and Tesco TNC.• In charge of all commercial relationship with costumers and the development of new business.• Control production volumes in order to comply with all the specifications and loads to each market.

San José, Costa Rica

• Call & Resolution Center Agent and Supervisor, providing payment status to external suppliers as well as resolving any possible issue to assure the payment on time. • In charge of the Quality and Resolution Team who handled the accounts of the organization’s most important Vendors.• Americas Credit Recovery Team, credit recovery process from external suppliers from overpayments or wrong/ duplicate payments. Through this process, over 4 million dollars were recovered, saving the organization a big amount of penalties from external auditors (PRG Schultz).

Licenciado, Marketing

Bachelor'S Degree, Business Administration And Management, General, Bachelor

Master’S Degree, Project Management, Master