- CEO at LWSA (Bovespa - LWSA3). LWSA is a pioneer company in the B2B Tech, SaaS and Commerce sectors in Brazil, with more than 3,800 employees and revenues of over R$ 1,3 Bi.- LWSA is the company that came from the operational and brand structuring of the former Locaweb after several acquisitions and which today is made up of 5 business units (Be Online and Saas, Commerce SMB, Commerce Interprise, Financial Services and ERP).

CEO at Locaweb (Bovespa - LWSA3). Locaweb is a pioneer company in the B2B Tech, SaaS and Commerce sectors in Brazil, with more than 2,500 employees and revenues of over R$ 1,0 Bi.Main Responsibilities and Achievements:- Management of Be Online, Saas, Commerce, Financial Services and ERP Operations;- Main Brands: Locaweb, Nextios, Tray, Vindi, King Host, Wake, Delivery Direto, Cplug, Melhor Envio, Baby, Credisfera, Bling, and Octadesk;- Structuring of internal processes and corporate governance for IPO;- Management of all external processes of Locaweb's IPO: investment banking syndicate, Non Deal Roadshow, Pilot Fishing and Roadshow;- Locaweb's IPO was successfully completed in Feb / 2020, with the demand exceeding 11 times the offer;- Locaweb’s Follow ON was successfully completed in Feb / 2021;- M&A processes: 19 acquisitions during my career at Locaweb. 16 of them in the position of CEO;- Locaweb's Saas and Commerce operations are actually are very efficient (low CAC and high LTV) high growth business;- Operation and brand structuring process creating LWSA new brand with 5 business units.

Report: CEO and Board.• Head of the Retail Business Unit (represents 60% of Locaweb's revenue);• Besides the position of CMO and Sales Director, additional responsibilities include:- Product management: strategy, feature definition and roadmap;- Engineering: product development and maintenance.

Report: CEO and Board• Responsible for online sales channels, representing 80% of Locaweb’s revenue;• Subscribers management: sales, client retention, churn control and cross sell and up sell efforts;• Responsible for all marketing efforts: sales, institutional, social media and events;• Management of BI (business intelligence) platform;• Responsible for financial results / P&L, communication and specification of all Locaweb products;• Participation in the acquisition process of external companies;• PR / Relationship with the market;• Strategic partnerships management.

Report: Abril Media President• Responsible for Abril Group e-commerce initiatives (Business Plan development, staff recruitment, IT platform and processes development and marketing actions);• Planning and development of digital content sales and distribution platform - IBA (for desktops, e-readers, tablets and mobile devices);• General Manager of Abril Group Database Marketing business unit (Alphabase, former Datalistas) focusing on both internal and 3rd party operations • Development of digital marketing managing and optimizing tools (eg, Behavioral Targeting);• Responsible for all Abril’s media sales for the e-commerce market (performance);• Operation Dimension: Revenues of R$ 300 MM / year.

Report: Subscription Director• Responsible for all new subscription sales operation using direct marketing media: direct mail, inserts, online and inbound and outbound telemarketing;• Operation Dimension: 1,8 Million new subscriptions / year and Revenues of R$ 180 Million / year;• Maintenance of previous responsibilities.

Report: Subscription Director• Responsible for using internet in all subscription processes: sales, customer service, renewal and relationship (3,2 million subscribers);• Responsible for magazines online sales subscription website - AssineAbril - www.assineabril.com.br;• Responsible for Abril’s one shot products online sales website - Loja Abril – www.lojaabril.com.br;• In-depth experience in online marketing, direct marketing and advertising: e-mail marketing campaigns, display advertising, offline campaigns, partnerships with web sites and internet service providers.