Head Of Sales
Current
2024 - Present
~2 yrs 5 mos
AeroLeads people directory · profile
Fernando Coelho Costa Email & Phone Number
Commercial Management | Sales Strategy | Business Development | Expertise in Consumer Goods, Wine & Spirits, Perfumes and Cosmetics (Sales Head / Channel Manager / Senior Commercial Manager)
at
EXCELLENCE COMERCIAL LTDA
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✓ Verified Jun 2026
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Profile completeness 100%
Current company
Role
Commercial Management | Sales Strategy | Business Development | Expertise in Consumer Goods, Wine & Spirits, Perfumes and Cosmetics (Sales Head / Channel Manager / Senior Commercial Manager)
Location
São Paulo, São Paulo, Brazil
Company size
Who is Fernando Coelho Costa? Overview
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Quick answer
Fernando Coelho Costa is listed as Commercial Management | Sales Strategy | Business Development | Expertise in Consumer Goods, Wine & Spirits, Perfumes and Cosmetics (Sales Head / Channel Manager / Senior Commercial Manager) at EXCELLENCE COMERCIAL LTDA, a company with 29 employees, based in São Paulo, São Paulo, Brazil. AeroLeads shows a matched LinkedIn profile for Fernando Coelho Costa.
Fernando Coelho Costa previously worked as Head of Sales at Excellence Comercial Ltda and Investor at Etc Intercambio Cultural. Fernando Coelho Costa holds Mba, Negocios Do Varejo: Estrategia E Gestao from Fia Business School.
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EXCELLENCE COMERCIAL LTDA
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Profile bio
About Fernando Coelho Costa
Over 20 years of experience in Commercial and Mkt areas developed in multinationals blue chip companies: SAMSUNG, SONY, NESPRESSO, SANTA RITA WINE ESTATE, among others.Relevant understanding of the consumer goods field (FMCG, food and beverage, wine & spirits ; DURABLE CG: consumer electronics, home & small appliances; personal care), managing sales from industry to retail and doing category management on retail chains;Focused on luxury and selective categories: wine & spirits, luxury perfumes and special coffees.Great knowledge of Travel Retail (DUFRY - Duty Free & Duty Paid and DFA);Ability to conduct, lead and integrate teams in order to implement plans aiming the business’s results;Deep retail knowledge (market and channels) in all regions of Brazil;Hunter Profile, searching for New Business and Development;Experience in Costs, Budgets and P&L;Strong negotiation and communication skills;Goal oriented and strategic thinker
Listed skills include Marketing, Business, Trade Marketing, Key Account Management, and 36 others.
Current workplace
Fernando Coelho Costa's current company
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Excellence Comercial Ltda
11 roles · 26 years
Fernando Coelho Costa work experience
A career timeline built from the work history available for this profile.
Investor
CurrentInvestidor: ETC JUST GROUP: Franqueadora de Intercambio Cultural, focada em educação internacional (viagens de estudo e trabalho ao exterior), com linhas de receita fundadas em:- FRANQUIAS: taxas + Fee;- UNIDADES PROPRIAS: comissião de vendas dos programas de estudo e trabalho no exterior;- OUTRAS: Spread cambial, seguro viagem, passagem aérea, etc
2006 - Present
~20 yrs 5 mos
Area Sales Manager Indirect Channel Br & Borders Pgy
- Management of the sales team for PRESTIGE & LIFESTYLE fragrances:PR: Carolina Herrera, Paco Rabanne, Jean Paul Gaultier & Nina RicciLFS: Antonio Banderas, Benetton, Shakira, Victorio & Lucchino and Adolfo Dominguez.- In charge of Indirect Channel, focused on Distribution and KPIs: sellin, sellout, stock coverage, frequency/recurrence of sales.
2021 - 2023
~2 yrs
National Sales & Business Development Manager
Commercial attendance of main Brazilian Retail Chains, on Wine category, including - but not limited to:- elaboration of business plan for wine Import - from CHI & ARG;- definition of strategy for lauching new products; - private label developments, - hunting for major clients all over the country in the most important channels: RETAIL, WHOLESALE.
2019 - 2022
~3 yrs
National Sales Manager & Business Development Manager | Wine & Sprits
- Sales Manager focused on New Business Development, expansion of sales distribution, increase amplitude of the product mix and also, recovering inactive clients - New dealers: DUFRY (Travel Retail), Cencosud, Shell Select, LASA, etc.- Main national clients: GPA, Carrefour, Walmart - SAMs Club, Atacadao, Makro, S. Marche, Emp. Sao Paulo, Spani, Semar.
2017 - 2019
~2 yrs
Sales Manager | National Key Account Chains
- In charge of sales management of the National Key Account retailers, being responsible for the whole process envolved on sales of coffee machines on dealers stores (sell-in, sell-out/Trade Mkt).- Managing sales team on the commercial attendance of main B2C clients, in all channels, such as Electro (FAST SHOP, POLISHOP, FNAC, VIA VAREJO, MAGAZINE LUIZA.
2014 - 2016
~2 yrs
Country Sales Manager | Sales Head
- Leading commercial team (~150 people, including Regional Mgrs, KA Mgrs, Sales Reps, Trade Mkt Coordinators, Analysts and Business Intelligence);- Restructuring the sales department in order to prepare it for the implementation of a new philosophy of focusing the business, increase the sales volume and its profitability;- Restructuring the general policy.
2011 - 2014
~3 yrs
Regional Sales Manager / Gerente Regional De Vendas
- Leading commercial team on attendance of electronics key accounts dealers. During the period of approximately two years, I have managed three important Regional Sales Areas in Brazil, contributing to increase the market-share in Audio and Video categories (Brown Goods) and Digital Image (digital cameras and camcorders), and introducing Mobile category in.
2009 - 2011
~2 yrs
Key Account Manager / Gerente De Contas-Chave
- Managing the 4th largest customer of Sony Brazil: Ricardo Eletro (2008/2009).- Responsible for the sell-in to the 5 Distribution Centers (MG / BA / ES / RJ / GO).- Coordinating 20 Trade Mkt Promoters and 2 supervisors, working in POS/Point of Sale;Planning and coordination of merchandising actions in major stores: sales and marketing campaigns.
2006 - 2009
~3 yrs
Territory Manager / Gerente De Territorio
- Business consultant, responsible for commercial contact between ESSO and dealers (owners of gas stations and convenience stores);- Price negotiation, credit analysis, evaluation of the entire business results;- Consultancy to improve operational and financial results (P&L);- Defining sales strategies for micro-region, contract reviews, implementation of.
2002 - 2006
~4 yrs
Procurement Analyst / Analista De Compras - Trainee
- Coordinating on Price Collections, receiving proposals, doing technical and commercial analysis, price negotiations, contracting and doing report analyses.- Main Achievement, after TRAINEE Program: assumption of large contracts to perform Collections of Pricing for services structural and of great relevance to the company (transportation, cleaning.
2000 - 2002
~2 yrs
Team & coworkers
Colleagues at EXCELLENCE COMERCIAL LTDA
Other employees you can reach at excellenceimp.com.br. View company contacts for 29 employees →
GC
Gabriela Cravo
Colleague at Excellence Comercial LtdaOsasco, São Paulo, Brazil, Brazil
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JA
Junior Almeida
Colleague at Excellence Comercial LtdaSão Paulo, São Paulo, Brazil, Brazil
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SS
Samuel Santos
Colleague at Excellence Comercial LtdaSão Paulo, São Paulo, Brazil, Brazil
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RO
Ricardo Oliveira Santos
Colleague at Excellence Comercial LtdaBarueri, São Paulo, Brazil, Brazil
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RS
Rafael Santana
Colleague at Excellence Comercial LtdaBarueri, São Paulo, Brazil, Brazil
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BC
Blanca Corrales Latorre
Colleague at Excellence Comercial LtdaSão Paulo, São Paulo, Brazil, Brazil
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AC
Ana Cassia Giovani
Colleague at Excellence Comercial LtdaCastro, Paraná, Brazil, Brazil
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KV
Kelly Viviane Moraes Gomes
Colleague at Excellence Comercial LtdaBelo Horizonte, Minas Gerais, Brazil, Brazil
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MC
Mara Casagrande
Colleague at Excellence Comercial LtdaCotia, São Paulo, Brazil, Brazil
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BO
Bianca Orbano
Colleague at Excellence Comercial LtdaManaus, Amazonas, Brazil, Brazil
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Gabriela Cravo
Colleague at Excellence Comercial LtdaOsasco, São Paulo, Brazil, Brazil
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JA
Junior Almeida
Colleague at Excellence Comercial LtdaSão Paulo, São Paulo, Brazil, Brazil
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SS
Samuel Santos
Colleague at Excellence Comercial LtdaSão Paulo, São Paulo, Brazil, Brazil
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RO
Ricardo Oliveira Santos
Colleague at Excellence Comercial LtdaBarueri, São Paulo, Brazil, Brazil
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RS
Rafael Santana
Colleague at Excellence Comercial LtdaBarueri, São Paulo, Brazil, Brazil
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BC
Blanca Corrales Latorre
Colleague at Excellence Comercial LtdaSão Paulo, São Paulo, Brazil, Brazil
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AC
Ana Cassia Giovani
Colleague at Excellence Comercial LtdaCastro, Paraná, Brazil, Brazil
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KV
Kelly Viviane Moraes Gomes
Colleague at Excellence Comercial LtdaBelo Horizonte, Minas Gerais, Brazil, Brazil
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MC
Mara Casagrande
Colleague at Excellence Comercial LtdaCotia, São Paulo, Brazil, Brazil
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BO
Bianca Orbano
Colleague at Excellence Comercial LtdaManaus, Amazonas, Brazil, Brazil
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6 education records
Fernando Coelho Costa education
Mba, Negocios Do Varejo: Estrategia E Gestao
Bachelor Of Science, Business
Workshop, Retail Management, Specialization
On-Line Specialization, Marketing Essentials
Wset 2, Beverage
English Language Course, English Language And Literature/Letters
Vec - Vancouver English Centre
FAQ
Frequently asked questions about Fernando Coelho Costa
Quick answers generated from the profile data available on this page.
What company does Fernando Coelho Costa work for?
Fernando Coelho Costa works for EXCELLENCE COMERCIAL LTDA.
What is Fernando Coelho Costa's role at EXCELLENCE COMERCIAL LTDA?
Fernando Coelho Costa is listed as Commercial Management | Sales Strategy | Business Development | Expertise in Consumer Goods, Wine & Spirits, Perfumes and Cosmetics (Sales Head / Channel Manager / Senior Commercial Manager) at EXCELLENCE COMERCIAL LTDA.
Where is Fernando Coelho Costa based?
Fernando Coelho Costa is based in São Paulo, São Paulo, Brazil while working with EXCELLENCE COMERCIAL LTDA.
What companies has Fernando Coelho Costa worked for?
Fernando Coelho Costa has worked for Excellence Comercial Ltda, Etc Intercambio Cultural, Puig, Viña Santa Rita, and Grupo Cantu.
Who are Fernando Coelho Costa's colleagues at EXCELLENCE COMERCIAL LTDA?
Fernando Coelho Costa's colleagues at EXCELLENCE COMERCIAL LTDA include Gabriela Cravo, Junior Almeida, Samuel Santos, Ricardo Oliveira Santos, and Rafael Santana.
How can I contact Fernando Coelho Costa?
You can use AeroLeads to view verified contact signals for Fernando Coelho Costa at EXCELLENCE COMERCIAL LTDA, including work email, phone, and LinkedIn data when available.
What schools did Fernando Coelho Costa attend?
Fernando Coelho Costa holds Mba, Negocios Do Varejo: Estrategia E Gestao from Fia Business School.
What skills is Fernando Coelho Costa known for?
Fernando Coelho Costa is listed with skills including Marketing, Business, Trade Marketing, Key Account Management, Forecasting, Sales Management, Supply Chain, and Business Planning.
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