Fernando D'Amaro C. Neves Email & Phone Number

State Of São Paulo, Brazil

São Paulo, São Paulo, Brasil

Acted as Product Owner for Yamaha Financial Services

- Leadership in a cross-functional team using the Agile Scrum framework to ensure high-quality deliveries.- Strategic alignment with stakeholders to ensure product goals are in line with customer needs.- Continuous definition and monitoring of KPIs to evaluate success and drive improvements.- Implementation of Lean methodologies to optimize processes and promote a culture of continuous improvement.- Data and metrics analysis to support strategic and tactical decisions.- Product roadmap management, ensuring resources are allocated effectively.- Backlog prioritization based on business value and customer feedback.- Coordination of development sprints to ensure goals are met within deadlines.- Facilitation of Scrum ceremonies, such as Daily Stand-ups and Retrospectives, to keep the team aligned and focused.

- Responsible for mapping operational deficiencies in the cores and working on improvements with the team.- In charge of an agency account core, ensuring synergy, fluidity, and effectiveness (operational and financial) in executions.- Managing the P&L of the accounts and playing a key role in the strategic discussions with clients.- Responsible for mapping, optimizing, and implementing processes and continuous improvements in workflows.Conducting training and knowledge dissemination among teams (lessons learned, best practices, new methodologies, etc.).- Personally managing and overseeing large projects.- Involved in the management and guidance of customer service and project teams.- Co-responsible for prospecting projects and competitions alongside the business team.- Building relationships with clients, internal departments, and suppliers.- Weekly client status monitoring, promoting critical vision and risk anticipation.- Creating internal kickoff materials.- Detailing technical scope with leadership.- Pricing elaboration (internal hours and third-party costs), proposal drafting, internal approvals, and client submission.- Monitoring and tracking team productivity, allocations, and performance.- Disseminating information, ensuring team synergy towards agency objectives.- Monthly closure of the forecast/revenue spreadsheet with the customer service duo.- Control and optimization of third-party costs.- Monitoring and controlling contract expiration dates.- Mapping new partners with technical leaders.- Responsible for providing visibility to agency leaders on projects and routines of your core.- Analyzing and optimizing costs related to tools, processes, and operational expenses for better profitability.

- Agile Project Leader, focused on efficiency and value delivery.- Coordination of multiple Agile teams, ensuring Agile principles and practices are followed.- Stakeholder management to align expectations and ensure value delivery at all project phases.- Clear definition of project objectives and goals, ensuring they are measurable and achievable.- Continuous monitoring of project progress to identify deviations and implement corrections.- Proactive risk management, identifying potential issues and taking preventive measures.- Effective resolution of impediments to ensure the team can focus on high-value activities.- Implementation of continuous improvements based on feedback and lessons learned.- Review and adjustment of schedules to ensure deadlines are met.

São Paulo E Região

- Project Manager focused on e-commerce and digital transformation.- Leadership in e-commerce projects, focusing on conversion optimization and user experience (UX/UI).- Backlog management, ensuring priorities are aligned with business objectives.- Coordination of releases to implement new features and improvements.- Sales performance analysis to identify optimization opportunities.- Execution of A/B tests to implement continuous data-driven improvements.- Resource and budget management to ensure operational efficiency.- Effective communication with stakeholders to keep everyone informed about project status.

São Paulo E Região, Brasil

- Responsible for the complete project management cycle, from conception to delivery.- Budget and resource management, ensuring the project is delivered within scope and cost.- Implementation of Scrum and Kanban practices to optimize the development cycle.- Requirement gathering with stakeholders to define the project scope.- Sprint planning, including goal setting and resource allocation.- Monitoring of project metrics to assess performance and implement improvements.- Risk and issue management, taking corrective actions when necessary.- Facilitation of Agile ceremonies, such as Daily Stand-ups and Retrospectives.- Coordination of multidisciplinary teams, promoting collaboration and effective communication.- Status reporting to stakeholders, providing regular updates on project progress.

São Paulo E Região, Brasil

- Responsible for leading and managing Digital Marketing projects and websites.- Development of projects for strategic clients, such as Ferrero Rocher.- Leadership of briefing projects, planning until final delivery.- Customer service and prospecting for new opportunities.- Management of suppliers and third parties, centralizing communication.- Developed WordPress websites.- Established foundational processes for business operations. - Collaborated with stakeholders to verify delivery of desired quality requirements to distributors.

São Paulo

- Successfully managed some of agency's most important projects in 2015 and 2016, with total investments of millions of Reais/Dollars.- Participated in innovative projects, with challenging scopes for clients such as TIM, Google and Heineken.- Act directly in product development of TIM beta App.- Project leadership from briefing, planning/prospecting to delivery. - Integration between creative, UX, media, social media, planning, Analytics, technology (frontend and backend), production, QA.- Management of suppliers and third parties, centralizing communication.- Cut delivery times through proactive tracking and monitoring of project timelines and aggressive pursuit of customer approval of digital and print files.

Bacharelado, Publicidade E Propaganda (Advertising)

- Integrated Communication: Learning strategies to unify a brand's communication across various channels. - Digital Marketing.

Product Management

- Product Management: Fundamentals of managing a product from start to finish, including launch and scalability. - Roadmapping: Techniques.

Master Of Business Administration - Mba, Digital Business Management

- Digital Strategy: Approach to business models and strategies for digital companies. - Agile Management: Principles and practices.