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A driven and results-oriented senior executive with 20 years in highly competitive CPG, Retail Food Service/Hospitality, Pharma/Life Sciences and Healthcare/Veterinarian industries. Extensive experience in brand management, product innovation, brand positioning, retail operations, client experience, portfolio management, strategic business planning, new business development, recruitment marketing, multi-cultural advertising, digital marketing, CRM and agency management. Experience in public Fortune 500 and Star-up companies, in North America, Europe, Asia and Latin America. Team-focused leader with strong organizational development skills and proven experience leading cross-functional teams. Strong track record of turning around businesses, driving profitable sales growth, and building leaders through coaching and people development.Specialties: - Strategic Business Planning - Cross Functional Team Leadership- Business Turnarounds- Product Development & Innovation- Brand Development & Positioning- Brand Advertising & Communications- Multicultural Marketing- Digital Marketing, CRM and Loyalty- Media Planning & Buying- P&L Leadership and Responsibility- Agency Partnerships & Management- Client Experience and Customer Service
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E-Volution ActivatorThe Profit RecipeOrlando, Fl, Us
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Chief Growth OfficerBond Vet Feb 2024 - PresentNew York, New York, UsBond Vet is a company of veterinarian clinics offering urgent, wellness, surgery and specialty services. Designed with a strong focus on technology, service and culture to improve the veterinary team, pet, and client experience. Reporting directly to the CEO and member of the executive team, responsible for developing and executing strategies to drive long-term business growth, including market expansion, new services, customer acquisition, retention and new partnerships to enhance Bond Vet’s market position, and organization development. Overseeing the Marketing Organization, Client Experience, Innovation, and Virtual Operation teams. -
Global Head Of Marketing, Csl PlasmaCsl Plasma Dec 2020 - Feb 2024Boca Raton, Florida, UsGlobal Head of Marketing for CSL Plasma, member of executive leadership team. Leading all marketing and operating activities for +330 CSL Plasma centers in the US and 25 international. Responsible for the new brand’s positioning and architecture to strengthen the business for growth behind “Do the Amazing” brand campaign. Digital transformation, martech, Omni channel, media & advertising, consumer research, recruitment, global/local and all marketing aspects. -
Vice President, Brand Marketing At Bahama BreezeDarden Jul 2018 - Aug 2020Orlando, Fl, UsServed as head of marketing for Bahama Breeze, an officer-level role and key member of executive leadership team. Oversaw brand strategy, guest experience design, digital and social media, in-restaurant merchandising, event sales, culinary and beverage innovation. Acquired experience working in hands-on, dynamic, fast-moving, and entrepreneurial environment under company’s size and scale. Worked closely with brand President to create and implement strategic plan to turn around brand.Led development and execution of Bahama Breeze revenue- and margin-building initiatives. Drove all brand and communication campaigns across omnichannel environment. Directed all marketing activities, including guest engagement, consumer communication (largely through digital channels), menu strategy and innovation, and marketing field support activities in order to increase comp store sales and brand profitability. -
Director Of Marketing, Olive GardenDarden Nov 2014 - Jul 2018Orlando, Fl, UsHandled brand strategy and execution of commercial plans for Olive Garden (850 restaurants, $4 Billion dollar brand serving 4 million guest every week). Led brand marketing and communications, a team of ten marketers and seven external agencies. Led the go-to-market strategy and commercial plan, including marketing calendar, advertising, national TV, local media planning and equity activations. Reported to CMO and managed the communications team that supported all advertising and marketing programs for Olive Garden. Led brand amplifications and end-to-end experience for guests across multiple initiatives that included integrated marketing plans, influencers and public relations programs across multiple partners. Defined media agency landscape and identified digital media agency model for company, including RFP, evaluation, and onboarding of new agencies. Led brand marketing for all paid, owned and earn channels for Olive Garden, including strategy, design, execution, and effectiveness, as well as implementation of data analytics for better targeting. Worked effectively to develop talent among communications team. Trained and mentored team on influencing up and across organization.
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Brand Management, Bahama Breeze & Yard HouseDarden Jul 2012 - Oct 2014Orlando, Fl, UsResponsible for marketing strategy and five year innovation plan, including in-depth situation assessment, identification of key barriers and drivers, and development of consumer insight-driven marketing plans to drive growth. Led menu strategy, digital and social media, and merchandising strategy, including POP communication and pricing analysis. Created marketing calendar and plans that delivered against financial expectations balanced between brand messaging, culinary, beverage, and promotions. Served as member of Darden recruiting team interviewing talent for brand management, digital, and culinary functions. Completed integration of Yard House into Darden portfolio.
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Brand Manager - Gillette Male Global Disposables Razors And Entry Level Systems & Shave CareProcter & Gamble Sep 2011 - Jul 2012Cincinnati, Ohio, UsResponsible for profitable growth across Gillette business and portfolio management, including Blades and Razors (Mach3, Sensor/Prestobarba/Blue Disposables) and Gillette Shave Care (Series, Prestobarba/Blue, and Mach3). Acted as global commercial leader, influencing portfolio and brand activation strategy. Led global strategy to activate Gillette disposable portfolio in developed and developing markets (branding restage, new claim strategy and brand differentiation) through deep consumer insight and brand equity understanding. Managed partnership between global agency team and regional partners. -
Brand Manager – Gillette Male Fusion ProglideProcter & Gamble Oct 2009 - Sep 2011Cincinnati, Ohio, UsResponsible for Gillette Fusion ProGlide global design and expansion. Launched and executed company’s biggest innovation program in four years. Delivered $300MM-plus YR1 sales, with consumption and profit 200% versus estimate. Drove ProGlide breakthrough pre-launch and launch program. Recognized by CEO and CMO for top commercial execution in the company; campaign toolkit had record-setting persuasion scores and was awarded the “President’s Award” in 2011. Named “Best Marketing Program in America over $25M” by Adweek, one of “America’s Hottest Brands” by Ad Age, and winner of “DuPont Platinum Award for Environmental Packaging.” Led global rollout of ProGlide (WE, Middle East, Asia, Australia, Japan, Korea) and exceeded all forecasts.
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Senior Associate Brand Manager – Crest WhitestripsProcter & Gamble Jun 2007 - Oct 2009Cincinnati, Ohio, UsLed qualification and launch of CWS Advanced Seal for NA, recognized as best launch in oral care in 2009. Received President’s Award in 2009. Countered unprecedented competitor attack while turning around the NA Crest Whitening business and surpassing business targets. Delivered most successful whitening campaign in five years, gaining 18.1 share points and regaining consumption momentum. Conceived, developed, and delivered new TV campaign and messaging components in eight weeks.
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Associate Brand Manager – Futureworks (Front End Innovation, Strategy & Design)Procter & Gamble Aug 2005 - Jun 2007Cincinnati, Ohio, UsMaximized value of P&G and partner (Inverness) JV, leveraging strengths of both parties. Developed size of prize analysis by geography and product for P&G to enter home diagnostic category. Developed overall strategy to target consumers, develop and optimize concepts, create diagnostic brand vision, and evaluate macro and micro trends in global diagnostic space, resulting in public announcement where P&G contributed $325MM and Inverness contributed OTC technology pipeline to form 50/50 joint venture partnership.
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Drilling Service Engineer (Sales & Operations)Schlumberger Sep 2002 - Jan 2005Houston, Texas, UsDesigned, planned, and executed drilling projects. Identified and pursued new business opportunities through superior quality in service delivery and client satisfaction, resulting in new projects with revenues up to $900MM. Worked with Shell, BP, El Paso, BHP Billiton, Forest Oil, Hunt Petroleum, and Dominion E&P. -
Assistant Brand Manager, ArielProcter & Gamble Feb 2001 - Aug 2002Cincinnati, Ohio, UsManaged Ariel business in Andean Region (Venezuela, Colombia, Peru), leading ROI and MMM analysis on Ariel business. Planned strategic alliances in partnership with Whirlpool (third party). Drove 20%-plus in volume and 40% in sales. Managed agency of record on development and execution of marketing plans and trade support. Achieved profit and volume growth and grew share reversing two-year declining trend.
Fernando Delgado Skills
Fernando Delgado Education Details
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Southern Methodist UniversityCorporate Executive Program -
Universidad Simón BolívarChemical Engineer
Frequently Asked Questions about Fernando Delgado
What company does Fernando Delgado work for?
Fernando Delgado works for The Profit Recipe
What is Fernando Delgado's role at the current company?
Fernando Delgado's current role is E-Volution Activator.
What is Fernando Delgado's email address?
Fernando Delgado's email address is fd****@****den.com
What is Fernando Delgado's direct phone number?
Fernando Delgado's direct phone number is +140724*****
What schools did Fernando Delgado attend?
Fernando Delgado attended Southern Methodist University, Universidad Simón Bolívar.
What skills is Fernando Delgado known for?
Fernando Delgado has skills like Leadership, Marketing Management, Strategic Partnerships, Executive Management, Sales, Brand Awareness, Brand Equity, Forecasting, Business Development, International Marketing, Digital Marketing, Advertising.
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