I worked for House of Tequila, the agave division providing production and marketing services to more than 90 markets.• Increased traffic volumes to web properties for 4 out of 5 sites, in some cases over300% using SEO.• Achieved increased reach and engagement metrics surpassing industry standards forthe Instagram accounts of Altos, Avión, Olmeca, and Del Maguey.• Successfully spearheaded product placement initiatives, resulting in a company-widereach of 1 billion viewers within a year.

• Oversaw digital acceleration projects, including AI and AR activations, conducted training sessions for top management, and facilitated social content workshops for marketing personnel.• Led a team of content creators, aiding in their professional development in conceptualisation, presentation skills, data reporting, and content production.

Achieved consistent annual growth in social media reach above 30% and maintained an engagement rate exceeding 7% for all brands with high quality content.

Established a workflow that enabled the provision of digital marketing services,including content creation and paid campaigns in Meta.

Consistently exceeded Key Performance Indicators for organic reach and engagementacross the social profiles of brands including Ruffles, HSBC, Home Depot,Italianni's, and others.

Composición de columnas sobre actualidad y arte. Cobertura de eventos y entrevistas.