Fernando García Tovar Email & Phone Number

Mexico

Mexico

Mexico City Metropolitan Area

Ciudad De México, México

I worked for House of Tequila, the agave division providing production and marketing services to more than 90 markets.• Increased traffic volumes to web properties for 4 out of 5 sites, in some cases over300% using SEO.• Achieved increased reach and engagement metrics surpassing industry standards forthe Instagram accounts of Altos, Avión, Olmeca, and Del Maguey.• Successfully spearheaded product placement initiatives, resulting in a company-widereach of 1 billion viewers within a year.

Mexico City Area, Mexico

• Oversaw digital acceleration projects, including AI and AR activations, conducted training sessions for top management, and facilitated social content workshops for marketing personnel.• Led a team of content creators, aiding in their professional development in conceptualisation, presentation skills, data reporting, and content production.

Ciudad De México Y Alrededores, México

Achieved consistent annual growth in social media reach above 30% and maintained an engagement rate exceeding 7% for all brands with high quality content.

Ciudad De México Y Alrededores, México

Established a workflow that enabled the provision of digital marketing services,including content creation and paid campaigns in Meta.

Ciudad De México Y Alrededores, México

Consistently exceeded Key Performance Indicators for organic reach and engagementacross the social profiles of brands including Ruffles, HSBC, Home Depot,Italianni's, and others.

Composición de columnas sobre actualidad y arte. Cobertura de eventos y entrevistas.

Licenciatura En Letras Modernas, Letras Inglesas/English

Activities and Societies: Programa Coral Universitario

Education record