Fernando Elvira González Email & Phone Number

Madrid, ES

Madrid Area, Spain

Financial advice. Personal Banking at Mediolanum Bank

Madrid, España

Finance business initiatives, marketing services.

I teach marketing services, prices, marketing plan.

Madrid Area, Spain

In 2013, I started the current stage of my professional life and I joined Aliseda, the bank’s real estate subsidiary, where I started as the commercial director and later moved to corporate marketing director with responsibility for increasing sales. I strengthened ties with other real estate agencies, designed the web 2.0, improved the call centre and.

Responsible for sales, marketing and business administration.Multichannel strategy developmentAnnual Marketing Plan; distribution channels

In 2008, the third stage of my career started when I asked to return to the branches in a move to further my career. I was given the position of deputy director of the main branch in Madrid, with the largest turnover and 33 employees. After this, I became the director of a new branch, which was formed by the merger of two existing: Vasconia and Popular.

In 2003, I was asked to create a department looking after SMEs, working within the group’s commercial department. This involved analysing segments of customers, signing agreements with different sectors such as driving schools, electricians, bakers, which represented a large number of self-employed and SMEs. We ran campaigns to attract new customers and.

I was then promoted to commercial and marketing director of Popular’s flagship project at that time – the creation of an e-bank. At that time, other e-banks were already launching in Spain and we needed to face the competition. In 2000, only 13% of the Spanish population were internet users (81% in 2016). We designed a range of products, created a web.

The next stage of my career saw me in my first management position in which I led a team. I was promoted to the role of national commercial director of investment funds, insurance and pension funds. At this time, the bank needed to introduce these new products to their customers through the bank network. This involved training and motivating employees and.

In 1992, I joined Banco Popular and during the first six years I learned about commercial banking, customer service, promoting the banking business to self-employed and SME customers, as well as risk analysis. After this period, I was selected to work for the HR department for a year, interviewing people and analysing their careers. I was then moved to the.

Strategic marketing and consumer behavior

At the beginning of my professional career I did a range of jobs in companies, such as cost accounting and feasibility studies and in education, teaching at university level as well as giving private lessons in accounting and economics. I also worked in a small accountancy firm working on accounts and attracting new business. All this gave me a basic.

Accounting substitute teacher

Degree In Business Administration And Management., Marketing And Commercial Research, Doctorate Courses

Management Business Administration, Business Management

Executive Development Program, Finance, Team Leadership, Sales And Others

Programa dirigido a directivos con potencial del Banco Popular (finanzas, gestión de equipos, innovación, organización, etc.)

Bachillerato - Cou Y Selectividad, Ciencias

Activities and Societies: Equipo de voleibol, fútbol sala. Voluntariado social y ayuda a misiones

Curso De Marketing Digital (On Line), Marketing Digital, Sobresaliente

Curso de marketing digital, orientado a conocer en global los principales aspectos (SEO, SEM, Analítica, movilidad, social media.

Curso De Detective Privado E Investigación Policial, Criminalistics And Criminal Science