Fernando Feller

Fernando Feller Email and Phone Number

Real Estate Concept & Development | Serviced Apartments | Hospitality | Multi Family | Hotels | Multi Property | Tokenization | Fundraising | Business Intelligence | Development Director | Asset Management @ Naara Senior Residences
Fernando Feller's Location
São Paulo, São Paulo, Brazil, Brazil
Fernando Feller's Contact Details

Fernando Feller work email

Fernando Feller personal email

About Fernando Feller

Real Estate executive, with a degree in business administration and post graduated in Real Estate. Development driven and focused on innovation concepts for the industry. mature leadership and problem solving skills, built in 20 years of experience.Real Estate & Hospitality• Experience finding, structuring and developing projects up to U$500MM in GSV.• Know how in planning coordinating and implementing Real Estate and hotel projects, with several capital structures for relevant clients (Vitacon, Sthulberger, Tecnisa, Think, Grupo Pestana, Atlantica Hotels International, VCI, Esser, Louvre Hotels Group, Brookfield Properties).• Practical experience in development, planning and hotel operations.• Joint formatting of Real Estate REITs in the hospitality area together with bank institutions (Credit Suisse, Caixa econômica).• Expertise in negotiating contracts and prospecting projects for real estate and hotel business.• Residential serviced apartments facilities planning, structuring and operation (Revenue Management skills).• Consulting for multi property fractional relevant projects all over the country. Technology & Innovation• Expertise in blockchain tokenization as a resource for funding Real Estate projects, working in the main player in the sector (Mercado Bitcoin) structuring projects for relevant companies and startups (Even, Idea Zarvos, Loft).• Assembled and helped design B2B sales force for Digital Investment products in the market lead company (Mercado Bitcoin), creating relationships with main investment companies (EQI, SVN, Braúna, Blackbird, Innova, Warren).• Partnership negotiation with several technology companies (Gorila, Empiricus, Traders Club, Fast Trade, trademap).Soft Skills• Reliable leader with a hands on and decision maker approach. • Entrepreneurship, sense of ownership, oriented by results.• Challenge motivated, very communicative. • Group working and problem solving capacity.

Fernando Feller's Current Company Details
Naara Senior Residences

Naara Senior Residences

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Real Estate Concept & Development | Serviced Apartments | Hospitality | Multi Family | Hotels | Multi Property | Tokenization | Fundraising | Business Intelligence | Development Director | Asset Management
Fernando Feller Work Experience Details
  • Naara Senior Residences
    Diretor Executivo De Operações
    Naara Senior Residences Aug 2023 - Present
    São Paulo, Brasil
    Incorporadora "Startup" voltada para o publico sênior de alto padrão
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  • Mbda Digital Assets
    Head Of Real Estate Tokenization
    Mbda Digital Assets Oct 2021 - Feb 2023
    Sao Paulo Sp, Brasil
    Creating, structuring and assembling blockchain tokenization projects as a resource for funding Real Estate projects, working in the main player in the sector and having structured projects for relevant companies and startups.Helped design B2B sales force from scratch for Digital Investment products in the market lead company. created relationships with main brazil investment offices.
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  • Mercado Bitcoin
    Head Of Partnerships
    Mercado Bitcoin Feb 2021 - Sep 2021
    São Paulo, Brasil
    Partnership negotiation with several technology companies (Gorila, Empiricus, Traders Club, Fast Trade, trademap). creating marketing partnership programs, negotiating contracts, prospecting.
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  • Horwath Htl Brasil
    Business Structuring Partner
    Horwath Htl Brasil Jan 2019 - Sep 2021
    São Paulo, São Paulo
    Partner responsible for structuring business, commercial and Asset Management at Horwath HTL Brasil. The world's largest network of specialist consultancy in the hospitality industry, with 50 offices in 37 countries. I worked on asset management projects for major hotel brands, operational consulting, real estate project concepts (Serviced Apartments), contract negotiation, valuation for hotels portfolio and capital structuring.
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  • Bbz
    Director Of Hospitality
    Bbz Oct 2015 - Jul 2019
    São Paulo Area, Brazil
    One of the main condo administration companies in Brazil.Main Accomplishes: • Development of a new business unit (BBZ Hospitality) Acting in services for Residents and building complexes.• Operations development for all residential Serviced apartments buildings in the company’s Portfolio.• Location pool and rental center creation, structuring, development and assembly.• New product structure with hospitality bias.• Commercial negotiation with real estate clients witch have products targeted tohospitality.
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  • Ffh - Hospitality
    Managing Director
    Ffh - Hospitality May 2014 - Jan 2019
    São Paulo Area, Brazil
    Complete consulting services for projects in the Hospitality and Real Estate Industry, from concept through development and ending with sales and operations.Real estate development and consulting company, with the aim of exploring the gap between real estate players and hotel operators.Responsibilities and Attributions:• Consultancy in the conceptualization and development of real estate products with hotel bias.• Negotiation of international contracts with hotel brands.• Fundraising for projects and analysis of the hotel market.• Structuring of real estate developments - Build To Suit; atypical long-term rental contracts; Intermediation of Land Purchases and Sales; Relocation assistance.Main projects carried out:• Scope definition and initial concept of a possible Four seasons hotel in SP (Vitor Malzoni Group).• Conceptualization and positioning of the future hotel in the upscale Jardins district.• Repositioning and design assistance for the sale of the São Luis “Pestana” hotel to a local client.• Consultancy for the Conception and Idealization of a Residential Condominium with a location pool in 100% of the units in Higienópolis, São Paulo.• Initial analysis for setting up a location pool in a project located in the city of Curitiba (Sthulberger Real Estate Developer).• Advising on the sale of a Hotel Project in the upscale Jardins neighborhood (TATI Real Estate Developer).• Conceptualization and consultancy for the renovation of a corporate building on “Avenida Paulista”.• Concept, assembly and development of a hotel to be implemented in Bariloche/Argentina.• Development of serviced apartments for the leading company in the real estate market in Sorocaba/SP.• Selection and negotiation of contracts with several Hotel Companies for a Hotel Project of 200 units in a privileged location in SP.
  • Grupo Feller
    Senior Vice President
    Grupo Feller Jan 2006 - May 2014
    São Paulo Area, Brazil
    Positions:Executive Director “Group Feller” – 2013/2014Executive Director Feller Hotels –2011/2012New business and real estate Development Director – 2008/2011 Parking lot manager – 2006/2008Main Responsabilities:• Daly basis operation and administration of the parking business unit of the company.• New business captation and sales/contact with clients and investors in the real estate, engineering and hotel business areas.• Over 100 employees under management.• Concept and Structuring new Real Estate projects.• Responsible for the company's strategy.Main Accomplishes• Real estate development of several projects: residential, commercial and mixed- use.• Operation of more than 40 hotels and flat service in Brazil (marketing and sales, front office administration and full administration).• Implementation of revenue management for all Feller Hotel units.• Participation in M&A process for the acquisition of the hospitality area of FellerGroup by an American company.• Formatting of real estate reit in the hospitality area, acting together with bank institutions (Caixa Econômica Federal e Credit Suisse Bank), responsible for the negotiation, developing and concept for assets related with the hospitality industry all over Brazil.• Fundraise and assembly of REIT structure for the purchase of an EBX Group’s (Eike Batista) hotel with capital structure design and negotiation of a Hyatt management contract – Credit Suisse joint operation
  • Feller Hotéis
    Internship Trainee
    Feller Hotéis Feb 2003 - Jun 2003
    São Paulo, Brazil
    Marketing and sales for Real Estate and Hotels
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  • Cond. Ed. Paulista Wall Street Residence
    Internship Trainee
    Cond. Ed. Paulista Wall Street Residence Sep 2000 - Mar 2001
    São Paulo, Brazil
    went through the areas of food and beverage (restaurant and bar), Human Resources, reception and housekeeping.
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Fernando Feller Skills

Negotiation Strategic Planning Marketing Strategy Business Planning Business Strategy New Business Development Microsoft Excel Sales Management Team Leadership Marketing Management Real Estate Microsoft Office Management Marketing Hospitality Marketing Communications Entrepreneurship Competitive Analysis Market Analysis Start Ups English Online Marketing E Commerce Budgets Management Consulting Market Planning Operations Management Event Management Digital Marketing Online Advertising Contract Negotiation Forecasting Mergers

Fernando Feller Education Details

Frequently Asked Questions about Fernando Feller

What company does Fernando Feller work for?

Fernando Feller works for Naara Senior Residences

What is Fernando Feller's role at the current company?

Fernando Feller's current role is Real Estate Concept & Development | Serviced Apartments | Hospitality | Multi Family | Hotels | Multi Property | Tokenization | Fundraising | Business Intelligence | Development Director | Asset Management.

What is Fernando Feller's email address?

Fernando Feller's email address is fe****@****ler.com

What schools did Fernando Feller attend?

Fernando Feller attended Faap - Fundação Armando Alvares Penteado, Blockchain Academy, Ancord – The National Brokers Association And Real State Values And Titles Distributors, Experiences, Fgv - Fundação Getulio Vargas, Secovi, Faap - Fundação Armando Alvares Penteado.

What are some of Fernando Feller's interests?

Fernando Feller has interest in Convenções E Estacionamento, Hotelaria, Engenharia.

What skills is Fernando Feller known for?

Fernando Feller has skills like Negotiation, Strategic Planning, Marketing Strategy, Business Planning, Business Strategy, New Business Development, Microsoft Excel, Sales Management, Team Leadership, Marketing Management, Real Estate, Microsoft Office.

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