Fernando García-Escudero Email & Phone Number

Leiden, South Holland, Netherlands

The largest ticketing company in Europe.The main duty of my role is to build and expand on the existing clients based in Spain and Latin American markets.

Amsterdam, North Holland, Netherlands

Digital Marketing Solutions for SMB’s.The main duty of my role is to build and expand on the existing clients based in Spain and the UK markets.• Build and maintain a strong partnership with existing partners, including preparing key data for weekly, monthly and quarterly business reviews• Create support materials for partner’s sales team, facilitate and training session on processes and products• Develop and track project plans; day-to-day management and regular reviews teams / Product / Technical and Fulfilment• Lead and engage teams in the business to help project managers with new partner launches or product/process additions (IT, Product Marketing, Design, Copywriting, Finance)• Manage volume forecast and business revenue targets, finding innovative ways to close gaps through the ebbs and flows of order intake numbers

Amsterdam, Netherlands

Global movement to prompt ethical banking.This was my first role in Amsterdam after relocating to the Netherlands after studying for my Masters. My role was to create and conducted the first marketing and communications “Community of Practice” for the Latin American and Spanish speaking members.• Led GABV Marketing and Communications Expert Network: GABV ́s key ambassadors • Managed internal, external communications and GABV brand and media relations • Organised the global #BankingonValues campaigns• Led and implemented the marketing, media, communications and branding strategy of our annual global meetings Key achievementsAn 8MM impressions worldwide campaign. First time I lead an international/global campaign and we beat expectations

Lima, Peru

International Commerce Organization.The main duty of this role was assisting more than 500 Spanish companies growing their presence in Peru. It was a tremendous honor to assist the group of members grow and expand their markets in Peru; engagement with the members was enriching. • Implemented the “Gender Equity Ranking” of member organizations within the Chamber’s framework • Promoted and facilitated commercial relationships between Spain and Peru • Redesigned and re-launched the institutional identity, new website and social media strategy • Stakeholder management and main liaison with a prospective members Key achievements Increased sales 28% for the Chamber ́s events Increased sponsorships 15% per event Recruited 35 main companies as new Chamber members Organising in the region of 70 events, with attendance of over 6,000 people : Visiones Forum, Innovations and specialized seminars

Lima, Peru

Recruited to open the office in Lima.• Established the first office outside Spain in Lima • Managed the firm’s commercial and financial operations• Recruited, trained, and coached a 10-employee multidisciplinary team Key achievementsBuilt a company from the ground up; whilst navigating cultural differences, business nuances and an unknown landscape

Lima, Peru

Negotiated and engaged in record time the two main sponsors of the competition.

Madrid, Spain

• Negotiated and executed leases for real estate and commercial properties • Market scoping to identify opportunities Key achievements Increased the family portfolio by 6% per year

Madrid, Spain

Responsible of the media and communications for the 30,000 participants´ event.

Master'S Degree, Sport Management

Specialist, Foreign Trade Course

Law, Law