Fernando Jiménez Email & Phone Number

Querétaro, México

• Inspire and influence cross-functional and multi-regional teams and engage internal and external partners to drive the best portfolio, innovation and business models
• Lead the category vision from a comprehensive review of global macro trends, pet and pet parent insights, trends, purchasing behavior, retail sales and customer insights. To a category-specific execution for omnichannel.
• Build distribution and innovation building blocks, +$2 million USD, for Self-Services based on the Picture of Success
• I advised market research and analyzed consumer opinions to identify new opportunities.

Querétaro, Mexico

• Responsible of developing confectionery category for proximity, wholesalers, and self-services. Accountable for leading the Picture of Success Strategy to ensure the core portfolio in our customers of Modern Trade and.
• Lead the most important organic project to achieve quality growth through ownership of the development of the entire strategy and execution of the portfolio and distribution. This project impacted with +$2.5 million.
• Collaborate with one of our largest clients in the confectionery industry, OXXO, to agree on the resources and timing needed to deliver above-market category sales growth. MARS and the category grew +5% vs previous.
• Conquer the main wholesale customers with a core confectionery portfolio, mainly to develop their transaction area and increase their sales +50%-100%.
• Leveraging established business planning processes in order to ensure volume for our customers and great customer service.
• To be the main advisor for the best practices of the E-Commerce business and generate more purchases per purchase occasion.

Mexico City, Mexico

• Responsible for the Laundry and Home Care Henkel Brands for one of the main clients of national supermarkets, Chedraui.
• Foster and maintain relationships by creating new growth opportunities through observing sales behavior to identify opportunities for improvement; promotions, increasing reach, and draining inventory (Reduce inventory.
• Budget planning focus in the core portfolio and most important seasons.
• Lead the JBP to agree the scope, timing and resources required to deliver the customer and business vision

Mexico City, Mexico

• Responsible of managing Laundry and Home Care category for the traditional channel
• Improve our clients category knowledge through sales analytics, shopper insights, market trends and actual opportunities. This information is shared with them face to face in their headquarters across the country.
• Generate a new strategy proposal for the their points of sales resulting in +22% shopper spending per year.
• Boost the most valuable segments of the category by improving their product portfolio and shelf journey.
• Define weekly functions to the agency staff who support us with planogramming and sales data.
• Solicited information from our clients to make accurate analysis and decisions.

Mexico City, Mexico

• Responsible of managing Coffee, Culinary Dairy, Infant Formula, Baby Food, and Powdered Milk categories for the traditional channel
• Generate 5 new strategies within each client deadline according to the market trends. Improving shelf visibility and product rotation.
• Creation of selling stories for essential products across the country, based on sales importance and performance. Ensuring product presence and/or 90% - 100% of their distribution in the clients total stores.
• Constant team work with marketing to help them identify their opportunities with the clients across the country.

Mexico City, Mexico

• Responsible of managing the categories knowledge and work as the central strategy brain
• Generate an internal consultation tool that contains all the information related to a category such as trends, consumer, shopper, market, channels & competition, and understanding of our brands. Launched in a digital.
• Generate the master strategy shelf with the objective of unify the shopper experience across channels.
• Creation of selling stories for new products; market target research, sales potential, category assignment, point of sale location, and 5 year forecast
• Price elasticity analysis and optimal gap for our portfolio vs the competition.

Mexico City, Mexico

• Responsible of support the area with sales and shopper data
• Analysis of customer information; monitoring market share, rollbacks (Nestlé and competition). Generating insights to accelerate the development of our brands.
• Analyze stores potential with sales demonstrators and generate KPI’s that measure stores with and without support

Executive Mba

Bachelor'S Degree, Business Administration And Management, General, Exchange Program

Bachelor'S Degree, Marketing