Ads Monetisation Analyst
As an Ad monetization analyst on the Revenue Operations (Rev Ops) team, I analyze revenue trends, manage mobile ad network demand, and identify growth opportunities. My key responsibilities:• Setting up and optimizing advertising maximising engagement and revenue.• Analyzing revenue trends using metrics such as ARPDAU, CPM, IMPDAU, and display/ load fill rates to inform strategic decisions.• Managing mobile ad network demand, including trafficking and troubleshooting emerging issues.• Providing daily summaries of revenue performance to inform management and strategic planning.• Conducting detailed analyses of daily traffic data to identify discrepancies and uncover growth opportunities.• Supporting the revenue optimization team by documenting, tracking, and reviewing game monetization and promotional campaigns.• Staying abreast of mobile gaming and advertising trends to identify innovation opportunities.• Advising on product improvements and sharing best practices with product teams to enhance game monetization strategies.• Implementing and analyzing A/B tests to drive improvements in performance metrics.• Working closely with internal teams, including product, analytics, project managers, and developers, to advise on product improvements and enhance game monetization strategies.