Fernando Junca Email & Phone Number

Colombia

Remote

On Instagram I started creating image content until video took over. Then I had to adapt my content to the demands of the platform.Achievements reached with Instagram:▶ Hundreds of thousands of followers.▶ +50 million views on my videos.▶ +10 million interactions on my posts.▶ +30 million impressions per month (when I was focused on the platform).▶ I grew multiple instagram accounts (with tens of thousands of followers on various topics: Literature, Video Games, Sports, etc).▶ Audiovisual content creation: idea generation, script development, recording and editing. Audience management, ability to speak to camera.▶ Creation of various types of video format (skits, parodies, jokes/pranks, trivia/educative/informative content, etc).▶ Optimization and knowledge of growth strategies within the platform, helping various content creators grow.▶ Working with brands as a Creative Consultant and Digital Strategist.▶ Handling of programs for content creation such as Final Cut, Premiere Pro, After Effects, Canva.

Remote

On Twitter I managed to position myself as one of the most important Spanish-speaking accounts.Achievements on Twitter:▶ Hundreds of thousands of followers on my main account.▶ I grew multiple twitter accounts (with tens of thousands of followers of multiple topics: Literature, Video Games, Sports, etc).▶ I incorporated the Organic Trending Topic service to the Colombian market in 2013. Service that I continue to do to this day (+10 years of experience in twitter trends).▶ I led multiple twitter campaigns for brands such as Falabella, Sony, AXN, FOX Sports, Movistar, among others.▶ I worked with multiple agencies (Fluvip Global, Goldfish, Sancho BBDO, DC Influencer Marketing, among others) for product or service launches.▶ I managed on multiple occasions to be a national trend with relevant national topics.▶ I managed to be #1 World Trend in 2015 with the Hashtag #EjUnaPreguntaMuyDifícil referring to the Miss Universe 2015 reign. ▶ I was in the top 10 of the most influential Tuiteros in the country and LATAM.▶ I participated in marketing campaigns in Latin America (mainly in Mexico and Ecuador).▶ Knowledge in account management platforms such as TweetDeck, Hootsuite and Buffer.

Latin America

WTS Project Execution: Colombia and MexicoDuring my time working with WTS, I executed 4 large-scale projects (1 in Colombia and 3 in Mexico).Functions performed in this job:▶ Recruitment and Recording: I recruited and recorded hundreds of people for highly specific content. Each video required meticulous attention to detail regarding format, orientation, type of lighting, recording angle, and the precise execution of specific actions.▶ Detail-Oriented Work: I ensured that every video met the client's exact requirements, paying close attention to all details during both the recording and editing processes.▶ Video Production: I managed the entire video production process, including video editing, creating shooting schedules to optimize recording times, and organizing large volumes of content. Across the projects in Colombia and Mexico, I produced a total of 2,950 videos, as well as an additional 126 videos for a supporting project in Brazil.▶ Audio Recruitment and Recording: In addition to the video projects, I recruited hundreds of individuals for an audio project. This resulted in the successful production of 24,300 audio recordings.All projects were completed successfully, fulfilling the entire scope of content requested by the client.

Colombia

Dirty Kicthen contacts me to support them in the Creative team for several of Alpina's brands.Functions performed in this job:▶ Content diagnosis: I made an analysis of the content of the brand's social networks and proposed fresh ideas from the view as a Content Creator and less as a Brand or Company.▶ Digital Strategist: I conducted keyword research and relevant content for the brand, and thus plotted a path to follow in terms of content for social networks (Digital Marketing).▶ Senior Copywriter: I reviewed the work done by the Junior Copywriters, adjusting ideas, scripts and captions if necessary.▶ Audiovisual Direction: I was in charge of the recording of the contents made within the agency for Alpina's brands. In the Christmas campaign I proposed the idea, developed the scripts and characters to be used, did pre-casting, co-directed the shooting and followed up with the post-production team to guarantee the final result.▶ Responsible for Content Grids: I had to make sure that the delivery times for the amount of content agreed between the agency and the brand were met.

Colombia

For the Claro brand, I also supported the creative part and created content for the brand's social networks. In addition to digital strategies for the different products and services of the brand.Functions performed in this job:▶ Real Time Content: The agency wanted to take advantage of the FIFA World Cup Qatar 2022 to increase the numbers of the brand in the social network twitter, so I led the content strategy for that network. I followed the World Cup matches in real time, giving data of each match, the teams and the players. Creating content in a digital language and in a tone of communication closer to the twitter audience, achieving almost 300% more reach and 180% more interaction.▶ Digital strategist: In addition to the strategy to follow on twitter during the FIFA World Cup Qatar 2022, I also proposed the digital strategy for sporting events and brand sponsorships such as the sponsorship of Linda Caicedo (professional soccer player), the follow-up to the U-20 World Cup, the Carnival of Barranquilla, among others. ▶ Senior Copywriter: I wrote proposals for publications for the brand's social networks on different platforms, in addition to the Claro brand, I also did it for Claro Música (music portal) and Claro Vídeo (the brand's own streaming platform). I also wrote scripts for social media videos and for endomarketing.▶ Social Media Manager: I managed the brand's social networks to make sure content was published at the agreed times, tracked content performance and helped with reporting.▶ Responsible for content grids: I had to make sure that deadlines were met for the amount of content agreed between the agency and the brand.

Cine Y Television, Goas

Ingeniería, Systems Engineering