Head Of Institutional Communication At Ld Celulose
Current- Responsible for structuring the Corporate Communications area of LD Celulose S.A. (Joint venture between the Austrian Lenzing and the Brazilian Duratex), reporting directly to the company's CEO;- Development and creation of the brand LD Celulose S.A. (Branding) in a way that represents the company in its current and future challenges;- Development and execution of communication strategies with the local community, investors, politicians, and the local, national and international press;- Building relationships with public and private institutions, partners and local communities;- Press office - Production of proactive and preparation materials and support for press service, press trips, press conferences, relationship visits and project presentation, preparation of spokespersons, etc.- Crisis and image management;- Creation, development and execution of internal communication tools during the implementation of the project (direct workers of LD Celulose S.A., indirect workers, outsourced workers, suppliers, consultants, etc.);- Internal education and awareness campaigns for the workers involved in the construction of the enterprise, which at the peak of the works had more than 9,500 employees;- Creation and management of company pages on social media - LinkedIn, Instagram and Facebook.