From Spain to India. From India to UK, and from UK back to Spain again! A travel that started many years ago in digital marketing has evolved into top-notch experience in e-commerce. Specializing in traffic, marketing and performance in the highly competitive world of FMCG & Consumer Electronics.These last years I have occupied leadership roles in two of the world's biggest electronic companies, leading and managing budgets, teams and strategies that had a positive impact on results for the department and the companies.A person with a lively mind, someone with a high attitude to learn and grow personally and professionally. Addicted to taking on new challenges and without no fear to go always forward.---------------------------------------------------------------------------------------------------------Desde España a la India, desde la India a UK, y desde UK de vuelta a España! Un viaje que comenzó hace muchos años en marketing digital ha evolucionado a una alta experiencia en e-commerce. Especializandome en tráfico, marketing y rendimiento en el muy competitivo mundo de empresas de FMCG y electrónica. Estos último años he ocupado posiciones de liderazgo en dos de las compañías más grandes en el mundo de la electrónica liderando equipos, presupuestos y estrategias de marketing con resultados de muy alto impacto.Una persona con una mente activa, con actitud de aprendizaje y de evolución profesional y personal. Adicta a nuevos y complicados retos y sin miedo de ir y mirar siempre hacia adelante.
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CsmUnlimitailLas Rozas, Es -
Digital Marketing & Marketplace ConsultantFreelance May 2020 - PresentCommunity Of Madrid, SpainDigital Marketing Performance Consultant:- Google Ads- Google Analytics- Bing Ads- Customer Experience AuditAmazon Consultant:- Amazon SEO- Amazon Ads (Sponsored Products & DSP)- Amazon FBA- Amazon Expansion- Amazon Compliance- Amazon Consultancy- Amazon Marketing Cloud
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Head Amazon Channel Marketing - EuropeHuawei Dec 2022 - Mar 2024Madrid, Community Of Madrid, SpainLead the European marketing strategy and growth for AmazonLeading a team of 5 people to execute the strategies across countries. Manage the relationship between Huawei and Amazon to secure the best-class marketing execution and operations deployment.Managing a performance budget of >2M€ in Amazo Ads and Amazon DSP across EU countriesCollaborate with sales team to achieve the best Amazon terms and sales cadence -
Senior Online Traffic Manager Uk - AmazonHuawei Feb 2022 - Dec 2022London, England, United KingdomLead the Amazon UK business to give sense, structure, and growth of the Key Account.Be the link between Huawei and Amazon to provide knowledge and unlock the relationship between Huawei and Amazon.Managing a performance budget of over +£1M across different consumer electronics categories to achieve growth through marketing actions as well as planning organic growth.Manage product launches and promo execution across the calendar providing the best execution to secure success. -
Amazon Channel Marketing ManagerSamsung Electronics Sep 2020 - Feb 2022London, England, United KingdomManaging a performance budget of +£2.5M and the marketing collaboration between Samsung and Amazon across Amazon Ads and DSPPlanning and executing marketing plans for new launches and promo execution across SIM-Free consumer electronics within several categories such as Smartphone, Tablet, Laptop, Smartwatch, Audio and accessories.Managing a portfolio of hundreds of SKUs with the objective of increasing traffic and conversions organically as well as through paid actions -
Head Of MarketplacesLiforme May 2019 - Feb 2020London, England Metropolitan Area- Responsible for the sales through marketplaces at global level with presence in 11 countries.- Responsible for planning and executing performance marketing strategies through Amazon Advertising (formerly Amazon Media Group), Amazon Advertising Console (formerly AMS) and Amazon Demand Side Platform (formerly AAP).- Increase the traffic and sales through Amazon SEO: Listing creation and optimisation, keyword research, optimisation of images, reviews management and creation of A+ content (formerly EBC).- Manage and expand the sales in 11 countries (North America, Europe, Australia and Asia) +6 digits on Revenue as a monthly average and 7 digits revenue yearly.- Amazon Store creation and optimisation.- Responsible for the marketplace expansion and reaching through new marketplacesin new territories (Lazada, Linio, eBay, Walmart, Bol, Otto)- Large experience using multiple softwares and tools in order to improve theoptimisation, conversions and revenue. -
Ebusiness Digital Marketing Manager Spanish/LatamComfort Click Ltd Sep 2016 - May 2019London, England Metropolitan Area- Responsible of several web shops, managing the content strategy and sales strategy of the websites.- Amazon Account Manager.- Large experience implementing SEO and SEM strategies including but not limited to: > Keyword research > Link building > Competitor analysis > Content optimisation > PPC campaigns (Google Ads and Bing)- Use of large numbers of software tools such as: > Buzzstream > Ahrefs > Google Analytics > Google Data Studio - Also involved in actions with social median and PR. -
Digital Marketing ExecutiveDarshan Soft-Tech Private Limited Apr 2016 - Sep 2016Vadodara, Gujarat, India* Development and positioning of web pages and products pages for obtein more visits, searches, and clicks in the web pages and products.(Desarrollo y posicionamiento de páginas web y productos E-Commerce para obtener más visitas, búsquedas y clicks en las páginas web y productos) * Positioning the web pages in the first positions of SERP of Google, Bing, Yahoo.. (Posicionamiento de paginas web en las primeras posiciones de los SERP mas reconocidos como Google, Bing, Yahoo...)* Develop PPC strategies in Google Adwords and Bing with the instructions of the PPC specialist(Desarrollo de estrategias de PPC en Google Adwords y Bing, siguiendo las instrucciones Del especialista en PPC) * First contact with SEO and SEM tools like SEMrush, Buzzstream, Google Analytics, Keyword planner, Ahrefs , whatsmyserp and others. (Primeros contactos con herramientas de SEO y SEM como son: SEMrush, Google Analytics, Keywords plantee, Ahrefs, whatsmyserp, entre otras) -
Casino DealerCasino Gran Madrid Mar 2012 - Mar 2016Greater Madrid Metropolitan AreaCasino Dealer: Poker (Cash and Tournaments) & BlackJack Management of poker tournaments -
Compliance DepartmentReal Federación Española De Esgrima Sep 2013 - Jan 2014Greater Madrid Metropolitan Area
Fernando L. Oliviero Education Details
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9 Of 10 -
8,5 Of 10 -
Trading & Stock Markets -
Habilidades Persuasivas
Frequently Asked Questions about Fernando L. Oliviero
What company does Fernando L. Oliviero work for?
Fernando L. Oliviero works for Unlimitail
What is Fernando L. Oliviero's role at the current company?
Fernando L. Oliviero's current role is CSM.
What schools did Fernando L. Oliviero attend?
Fernando L. Oliviero attended The London School Of Economics And Political Science (Lse), Isde Law & Business School, Universidad Complutense De Madrid, Instituto De Inversiones Bursátiles Y Trading, Universidad Complutense De Madrid.
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