Fernando Lovera Email & Phone Number

Bogotá, Bogota, CO

Bogota, D.C., Capital District, Colombia

Bogota, D.C., Capital District, Colombia

• Regional Director of services to patients with genetic diseases, immunodeficiencies, hemophilia, IBD and oncology, developing the program within the policies and regulations of AFIDRO / IFI / ALAFARPE through a.
• Responsible for creating a services portfolio to benefit patients with rare disease across different HMOs based on patient journey.
• I developed a standard procedure focused on the activities and responsibilities of this area located to the Andean… Show more Regional Director of services to patients with genetic diseases, immunodeficiencies.
• I developed a standard procedure focused on the activities and responsibilities of this area located to the Andean Region.
• I developed a robust transportation plan for patients during the quarantine due to COVID 19, minimizing the loss of adherence.
• I developed patient education activities focused on their pathologies and also on nutritional and psychological support, in the health system, etc., to maintain interest in the program.

Bogota, D.C., Capital District, Colombia

• Responsible for the development of marketing strategies and tactics to maximize the value of Rare Metabolic disease brands, through a commercial planning process that involves areas of company support. Build loyalty.
• I developed the marketing strategy for 2019/20 in marketing for the brands managed in Hunter syndrome and Gaucher disease.
• I… Show more Responsible for the development of marketing strategies and tactics to maximize the value of Rare Metabolic disease brands, through a commercial planning process that involves areas of company support..
• I developed the marketing strategy for Fabry Disease in order to have an integrated Management of the complete Rare Metabolic Diseases portfolio.
• I created strategies for Budget control.
• Focused on field activities and coordinating all internal areas of the company looking after the patients receiving proper treatments. Show less

Bogota, D.C., Capital District, Colombia

• Responsible for the accomplishments of goals in vials and syringe sales through assurance of new patients in therapy, the adherence to treatment and coordinating with the Access area for availability of treatments for.
• Promotion Kick-off with a team of 6 product specialists and currently accomplished the expansion to 14 product specialists and 2 promotion managers.
• Overachieved the sales target of the Angioedema franchise over the… Show more Responsible for the accomplishments of goals in vials and syringe sales through assurance of new patients in therapy, the adherence to.
• Overachieved the sales target of the Angioedema franchise over the patients and syringes budget by 156% (in 2016).
• Developed a comprehensive vision that allows product specialist to participate from diagnostic to the patient’s adherence, control and involvement in all aspects of the purchasing process respecting Colombian.

Bogota, D.C., Capital District, Colombia

• Responsible for the achievement of sales targets in the Hepatitis C and HIV markets nationwide. Team leader of 10 sales representatives.
• Increase the grow by 50%, accrued between January - July 2014 in Isentress (Raltegravir) with a compliance of 121%. During 2013 managed the sales increase in 26% (97% compliance) despite a price regulation of 20.54%.
• Achieved the leadership of Isentress (Raltegravir) as the market leader in antiretroviral based on SISMED information.
• Directed… Show more Responsible for the achievement of sales targets in the Hepatitis C and HIV markets nationwide. Team leader of 10 sales representatives.
• Directed with the support of the Marketing area an interdisciplinary team involving areas such as Regulatory Affairs, Demand, Medical, IT, among others, in order to leverage the launch of Boceprevir.
• Lead the unification of the algorithm to track patients involved in the nursing program to optimize the diagnosis, treatment, access and adherence to Hepatitis C, recognized with a nomination for the “Best Practices”.

Medellín

• Based in Medellín, I led the sales team and market promotion with the primary care market focus on Antioquia and Santander, responsible for managing all MSD brands by directing a team of 14 people based in Medellín and.
• Developed an excellent relationship with key players such as physicians and purchasing managers within the Antioquia market though a very versatile relationship.
• Consolidated a work team focused on results despite having lost the core of its pharmaceutical… Show more Based in Medellín, I led the sales team and market promotion with the primary care market focus on Antioquia and.
• Consolidated a work team focused on results despite having lost the core of its pharmaceutical business through the Éxito-Cafam agreement.
• Awarded as the best Colombian Regional Manager in 2010.
• Developed alternative tools for monitoring sales that allow the team to be increasingly involved in the regions results, maintaining a synergetic work with the KAMs in the region, as well as with those in the rest of.

Bogota, D.C., Capital District, Colombia

Coordinated the relaunch of Emend; a treatment for Emesis by chemotherapy-induced. Alternatively, I carried out the market research and marketing plan for cutaneous T-cell lymphoma (LCCT, Orphan disease).

Bogota, D.C., Capital District, Colombia

Bogota, D.C., Capital District, Colombia

Specialist In Marketing Management, Marketing

Chemical Engineer, Chemical Engineer