Fernando Marin Email & Phone Number

Miami, Florida, United States

Manage financial and administration activities to achieve financial goals. Develop business plan, timeline and budget to perform financial projects. Monitor and manage expenditures within allotted budget, Cashflow, Capex, Opex and Hedgings.Merger & Acquisition (M&A)

Bogotá D.C. Area, Colombia

Compile, analyze needs, define functional specifications, develop models and supply processes in terms of profitability, efficiency, risk control, products and customers, additionally perform technical and functional projects in the SMB segment.

Bogotá D.C. Area, Colombia

Responsible for leading the company through the sales team and the different market access channels, to reach sales targets of US $ 30 million and identify new business opportunities and alliances.

Colombia

Responsible for Multi-Industry Corporate Accounts (Financial, Health, & Automotive), designing, strategy creation and implementation of WATSON portfolio solutions. In charge for the relationship with c-level. Quota Management and KPI’s goals compliance.

Colombia

Digital Marketing, Trade Marketing & Shopper Marketing, Defining and executing a marketing mix, to change shopping behavior in order to drive the consumption.Responsible for starting and implementing the company's operation, defining and executing the combination of market strategies in order to change the behavior of the consumer to increase sales at a transversal and vertical level. Audit, compare, correct, reinvent and socialize in social networks based on market strategies and real-time consumer feedback.

Colombia

Initiate and implement ALFRED KÄRCHER GmbH & Co in Colombia. General Manager / CEO, responsible for negotiating with the local distributor, consolidate the team for finance, administration, logistics, customer service, sales, after sales, human resources, legal. Renovate and implement the facilities, show room and service center. Develop service center country wide. Develop sales strategy, MKT, service; training for both H & G and Professional Responsible for B2B & B2C, business and corporate agreements, pricing strategy, discounts, customer classification. Oversee the full operation of the company and act accordingly to maximize profit and revenue.

Colombia

Development of marketing strategies, channel development, strategic alliances, marketing, servicing, maintenance, GTM, inventories, new products and corporate solutions. Competitive Analysis, Benchmarking, KPI's, logistics and BRM (Business Relationship Management). Optimize LGE commercial interaction with customers and business partners, focused on vertical market and established relationships, development of standards and procedures that promote simplicity.

Colombia

Responsible of the administration of corporative Accounts in the Colombian financial sector among which are Bancolombia Branch’s, Banco Popular, Group Endorsement and Branch’s, Group Bolivar Branch’s, UI Colpatria and BBVA Branch’s. Ordered of the design, creation and execution of solutions for the IBM’s product portfolio. In charge of the relationship of IBM with the clients executives of the Line of Businesses. Preparation and pursuit of commercial proposals

Colombia

Responsible of the administration of SMB in the Medellin territory, among which these are Bancolombia Values, Leasing Bancolombia, Sufinanciamiento, Fritolay, Colanta, Avon, Prebel among others. Ordered of the design, creation and execution of solutions for the IBM’s product portfolio. In charge of the relationship of IBM with the clients executives of the Line of Businesses. Preparation and pursuit of commercial proposals.

Colombia

Responsible for Mexican Corporative Accounts in the distribution sector. Among these Corporate Accounts are: Aeromexico, Mexicana, EDS, Palacio de Hierro, Electropura, Mixup, El Globo, Sabritas, Servicios Liverpool, Officemax, Comercial Mexicana and Grupo Modelo. I am in charge of the design, creation and execution strategies for IBM product portfolio and the relationships within IBM’s Mexican accounts. The commercial proposal preparation and follow up; and semimonthly visits with IT Managers, purchases and projects in Mexico City.

Colombia

Responsible for MCA (Multi Country Area – South-Central America and the Caribbean) with regional corporate accounts such as Shell Oil, British Petroleum, Bank of America, Bank of Boston, Citigroup, KPMG, Roche, DHL, ABN Amro Bank, Bayer, Telefonica, Bell South, Nestle, Telmex among others. Responsible for the creation, design and execution within marketing strategy involving every different HP product and Clients needs, in charge of the follow-up of global corporate agreements.

Canadá

Acted as a Team manager, responsible for overseeing and supervising the entire operation for a 20 employee multicultural Team. Was in charge of the Sprint PCS USA US $3.5 million collections, attending 2.4 million users per year, achieving production goals and client standards. Improved and implemented clients representative skills decreasing the clients cash risk.

Canadá

I was responsible for the quality standard achievements established by SPRINT PCS USA. Designed and implemented KPIs Excel Sheets and talent evaluation

Business Expert, Business Administration And Management, General

Diploma, International Trade Training

Post Graduate, International Business Management

Ingeniero, Industrial