Fernando Marques Email & Phone Number

Norwalk, Connecticut, Us

- Lead and coordinate the integration of cross marketing function initiatives- Segment / Product action plans to achieve plan level- Manage the quarterly cadence of Channel Integrated Programs- Quarterly top countries workshops- Specific "against to" Competitor programmes - roll out and implementation

Norwalk, Connecticut, Us

- Responsible for developing, driving and implementing channel marketing activity to the European channel partners- Implement channel campaigns in order to expand market share and pursue growth targets- Working closely with all aspects of the business- Understand and change priorities depending on territories- Implement and drive the European channel business review- Implement and drive European channel incentives

Norwalk, Connecticut, Us

• Support the Monobrand Channel Partner (Xeretec Ltd, the largest Xerox Concession in Europe) in their achievement of profit and revenue objectives.• Serve as the primary interface to existing and potential Channel Partners, engaging them in the Xerox value proposition to create win/win business partnerships• Acts as the Business Consultant to the Monobrand Channel Partner in deploying key Business Strategies, consulting, and translating them into strategic and tactical objectives for the Partner (i.e. building the business plan)• Accountable for developing a coverage strategy within the geography and implements the appropriate coverage strategy for the territory

Columbus, Indiana, Us

 Defined and implemented a process to Create, Support, Develop and Manage a new Dealer Channel Network focused on the low-end, high volume retail type products at a Global Level Successfully deployed a Global Channel Partner coverage model with processes, programs, frameworks, tools and metrics (currently with 150 active Dealers) Coordinated and influenced the Global and Regional Leaders to deploy the new market approach and the account management concept in a cross-functional matrix organization. Led the organizational change towards a Channel Centric and Sales Volume oriented organization Set the rhythm and the pace of the global partner sales and marketing planning, provided Functional Excellence, increased capability across the organization and increased brand value across the distribution channel Developed Tools, Processes and Metrics to support all Sales and Marketing activities Identified and anticipated business gaps (sales coverage, planning, sales and marketing process) and provided execution plans across the Sales and Marketing lifecycle Implemented a Global Best Practice framework and communication process Coordinated and executed a Dealer Loyalty Program that includes a Rebate and a Co-Op Marketing process

Started my own Channel consulting firm to support the creation and implementation of robust Channel strategies and Sales Processes: Market assessment, identification and partner recruitment strategies – Deploy a true Channel Roadmap Strategic Consulting on how to implement Account Profiling and Planning Introduction of Sales Functional Excellence across the organizations Two projects invoiced: K-Twin Apple Stores and HP Distributor Up-Selling Program

Cupertino, California, Us

 First Apple employee in Portugal Reclaimed the Apple brand across the channel, changed the shape and mentality of the distribution channel Expanded the Apple Premium Reseller Stores in Portugal, planned and restructured the Channel Effective local marketing budget management and quarterly marketing programs implementation Approved and implemented Demand Generation campaigns, ROI analysis of Marketing Campaigns, full P&L analysis of channel partners, motivated and attracted new partners to the Apple business Developed a comprehensive coverage model and pipeline for the new Apple business in Portugal (reaching 45 M$ in the Professional market and 49 M$ on the Retail segment) Delivered the Apple Sales Training Academy

Paris, Ile-De-France, Fr

 Successful launch of the Portuguese subsidiary will full P&L ownership, developed a multi-channel approach with Online, Retail, Automotive After-Market and Network Carriers Parrot products gained exposure on Retail Chains, Network Carriers product portfolio, Automotive Dealerships and Manufacturers Created and Deployed a dedicated Channel Program, Brand recognition and demand generation campaigns Parrot Portugal achieved a revenue of 6 M€ with Products having an average selling price of 40 €

Palo Alto, Ca, Us

Area Category Manager:Expert on the assigned categories: market pricing, and competitive product quality analysis.Define the product strategy and roadmap Responsible for SKU count for line and SKU productivityAccount specific plans for key customers. Product design and developmentPackaging designData analysisDevelop sales tools and collateral Expert with respect on Competitor analysisTraining sales on assigned categoryWholesaler Account Manager:Account Management of the distributors on the market and act as their main contact on a daily basis actively support the sales out.Owner of the Channel Partner ProgramsResponsible for the developing of new partners as well as continuous evaluate the performance of current partners.Partner empowerment by training, coaching and education.Manage stock levels & stock rotations, credit notes, bonuses, price list & special pricing issues etc.Plan, Implement and follow up of distributors marketing activities together with the local marketingTrain the distributor and other channel partners on the products, value add sales argumentsEvaluate and follow-up performance of each distributor & channel partners, make strategic decisionsAchieve annual & quarterly target set for the region and continuous follow up

Atlanta, Georgia, Us

Onsite Customer Service and Support

Bachelor'S, Electronics And Telecommunications

Education record