Fernando Matallo Email & Phone Number

- Developed a script for automating the correction of 404 URLs, enhancing website reliability and user experience.- Automated the keyword research process and validation of potential new content topics, streamlining content strategy development.Implemented automation using Pytrends for analyzing keyword trends, providing data-driven insights for SEO planning.- Utilized Shannon entropy for internal linking strategy, optimizing website navigation and improving SEO performance."- Lead all SEO efforts including keywords and content strategy, link building, onpage optimization and mobile performance- Work closely with the Tech and Product team to ensure search best practices proper implementation on new and existing pages; - Ensure website navigation and coding best practices proper implementation- Lead and developed a team of SEO professionals through mentorship, regular one-on-ones feedback- Create, plan and execute SEO Content strategy aligned to business objectives and key results.- Search visibility strategies based on pillar page, cluster content, webstories and internal link- Prepare and present regular reports to management on organic search performance accoding to the Kpi's.

São Paulo E Região, Brasil

- Leading and guiding SEO projects (onpage and offpage) including keyword research, analyzing market trends and competitors to improve organic visibility.- Analyzing business requirements to propose the most performing SEO project’s solutions- Work on all on-page/tech SEO activities, including taxonomy, canonicalization, web crawlability and indexability, page speed, mark-up (schema.org), etc- Briefing content teams on SEO strategies, goals and expectations- Perform large scale migrations with extensive redirect activities and organic monitoring- Fixing the technical errors and requesting help from the development team- Creating SEO reports

- Create, maintain, and automate standard reporting and dashboards to support day-to-day monitoring of customer behavior and searchperformance- Set digital marketing guideline to provide campaigns and new opportunities for e-commerce sales team.- Monitoring web, social and email automation channels to identify optimization opportunities (bounce rates, sentiment, response triggers) for key initiatives to improve campaign performance, map customer journeys and inform attribution models.- On page seo techniques (Title, Description, Heading Tags, Canonical, Redirects, Sitemaps, Internal Links, robots etc) and Off page

- Develop a strategic roadmap that will result in organic traffic growth- SEO best practices to increase search performance and conversions- Conduct keyword research and competitor analysis for optimization- Develop and perform link building strategies- Conduct keyword research, content and on-site optimizations

- Develop & update daily, weekly, and monthly reports/presentations for SEO, Paid and Email results.- Performs analysis of digital tactics and shares key learnings with key stakeholders to help inform strategic direction.- Work closely with sales and marketing teams to identify opportunities for new client acquisition

- Assist team in identifying optimization opportunities and making media recommendations- Monitor program against goals- Analyze and optimize campaigns from a variety of perspectives including conversion rates, keyword bids and impression shares- Run the day-to-day reporting, analytics and data insights for the paid search program