Fernando Medina Email & Phone Number

Madrid

• Helping enterprises to perform their Digital Strategy by offering an integrated IT platform that includes Networking/Security (#SASE, #SD WAN and MPLS), Data Center (Colo/Hosting, Cloud), Unified Communications and.
• Serve as the lead point of contact for all customer account management matters
• Build and maintain strong, long-lasting client relationships
• Negotiate contracts and close agreements to maximize profits
• Develop trusted advisor relationships with key accounts, customer stakeholders and executive sponsors
• Ensure the timely and successful delivery of our solutions according to customer needs and objectives

Responsible for selling a wide IT solutions portfolio: Switching/Networking, Virtual and Physical Data Centers, VDI, Unified Communications, Security and Optimization, Collaboration and Videoconference to major accounts in a variety of sectors such as media, banking, security, transportation, etc.Unitronics is a certified partner of leading IT vendors such.

Madrid, Community Of Madrid, Spain

Responsible for sales objective achievement (25 MM €) by leading a 40 people team and offering a range of diverse off-line, internet advertising products (Search & Display) and direct marketing solutions to both private large accounts and public administration clients. I was also in charge of reintroducing Yell services to media agencies.

Due to a successful result implementing the multinational initiative in Spain, I got a promotion to become Sales Manager. Reporting to the Sales Director, my role was to manage a senior account executives team in order to penetrate target multinational key accounts (MNCs) in Spain by offering a fully integrated portfolio of fixed/mobile services: IP-VPNs.

Matrix support to the Key Accounts sales department in order to pursue opportunities in multinational companies. Promotion and introduction of Orange Spain capabilities to successfully deploy Telco projects for large multinational accounts in Spain. Build/establish links (agreements/contracts) with other business units within Orange Group. I was also the.

Responsible for achieving team sales objective. Planning, follow up, support and reporting of Account Managers sales activities on the Commerce & Services Market. Support, preparation and evaluation of tenders and bids.

Responsible for selling a fixed services portfolio (IP-VPNs, professional services, inbound and outbound voice traffic (ISDN lines, 90X numbers). Due to the successful result I had in hunting key accounts (i.e.: UPS, Hertz, AC Nielsen, etc) I got an additional responsibility to coach Junior Account Managers. I was also assigned to do a first approach to.

International sales responsibility over countries such as Colombia, Venezuela, Ecuador, Peru, Panama and Trinidad, leading a 3 people team. Planning, introduction and business development of a new system called PlantScape (field instrumentation, controllers, HMI/SCADA software) for industrial market (mainly Oil & Gas, pharmaceutical, Food & Beverage), thru.

Along with the General Manager, we were responsible for starting up the Honeywell subsidiary in Colombia. As Key Account Manager, my main task was to get control of top customers, formerly managed by local distributor. Other key assignment I had was to properly position Honeywell in the market: Unlike worldwide leading position in industrial automation, in.

Master, Sales & Marketing Management

Engineer, Telecommunications

Specialist, Strategic Marketing

Digital Selling Expert, Digital Sales