Fernando Mendonça Email & Phone Number

State Of São Paulo, Brazil

Campinas, São Paulo, Brazil

- Collaborating closely with data product, integration and engineering teams, ensuring the quality of data from the DTC Apps to Segment, Snowflake and Power BI platforms.

Campinas, São Paulo, Brazil

- Responsible for ensuring the delivery of reliable data within the Trusted Data team, supporting both analytics and business teams. - Directly overseeing user behavior data across TaDa applications in 12 countries, contributing to the seamless flow of accurate information for informed decision-making and mkt KPIs.

Indaiatuba, São Paulo, Brasil

Managing a team of data and analytics specialists, responsible for:- Conducting in-depth analysis of website traffic, user engagement and conversion rates using web analytics tools to identify key trends, opportunities, and areas for improvement.- Collaborating with cross-functional teams to define and track key performance indicators (KPIs) aligned with.

Indaiatuba, São Paulo, Brasil

Indaiatuba, São Paulo, Brasil

Responsible as project leader for managing data and analytics projects for large companies in the retail, ecommerce and financial sectors

São Paulo, Brazil

Responsible for the development of market studies and digital marketing strategies in projects focused on commercial and digital marketing transformation.Responsible as manager for the development of an end-to-end GTM strategy for the SMB sales channels of one of the top 3 brazilian retailers.Business Model development of a future C2C marketplace in.

São Paulo Area, Brazil

Digital marketing specialist, responsible for the development of CRM strategies for Match customers in industries such as retail, manufacturing and financial, focused on the development of marketing campaigns with a multichannel approach (eg. e-mail marketing, SMS, push, Whatsapp) through Salesforce Marketing Cloud.Development and implementation of.

São Paulo Area, Brazil

Custom Motorcycles Garage, focused on Harley Davidson motorcycles (customization and mantainance).

São Paulo Area, Brazil

Hired as manager of a team of 4 analysts to develop marketing campaigns for all Opte+ Loyalty customers, such as Porto Seguro, Banrisul, Electrolux, etc. Also responsible for the development and implementation of the rewards platform improvement plan with more than 20 items of improvement, based on performance and usability.- Performance management of 11.

São Paulo Area, Brazil

Responsible for managing the performance marketing area (people and agencies), supporting customer acquisition and retention strategies, through DBM and CRM analysis and segmentation and marketing campaigns. Controlling and reporting of marketing investments, forecast and results.- Development of segmentation studies, such as RFV, and predictive analytics.

Hired as DBM specialist in order to develop and implement e-mail marketing and Facebook ads campaigns, focused on performance (sales), based on customers behavior and orders on the website and predictive analytics (eg. Next Best Offer).

Responsible for the development of market studies and for driving strategic information across all CSU businesses, such as electronic means of payment, loyalty, contact center and innovation.- Working as specialist in the development of loyalty programs market studies, analyzing CSU Marketsystem competitors performance and their best practices, pricing.

BI specialist and coordinator responsible for the creation and development of the Staples business intelligence area, developing analysis and driving strategic information to the whole team across marketing, merchandising and sales, focused on revenue’s growth and profitability. Responsible as a specialist, for the development of the Staples businesses.

Pós Graduação, Inteligência De Mercado

Business Intelligence course developed by FIA and provar.org

Scs, E-Commerce/Electronic Commerce

This foundation course covers the essential strategic and financial concepts, tools and functions of e-business.

Bacharel, Comunicação E Marketing

Curso de propaganda Publicidade e Criação com ênfase em Marketing.

Técnico Em Mecânica, Exatas