Fernando Mendonça

Fernando Mendonça Email and Phone Number

Strategy | Measurement and Campaigns Manager | Betnacional @ Flutter Brazil
State of São Paulo, Brazil
Fernando Mendonça's Location
Indaiatuba, São Paulo, Brazil, Brazil
Fernando Mendonça's Contact Details

Fernando Mendonça personal email

About Fernando Mendonça

Results-driven business analytics professional with over 15 years of experience in leveraging data insights to drive business growth. Proven expertise in analyzing business performance, website and users behavior and marketing campaigns to optimize digital strategies. Skilled in utilizing various analytics tools, such as Google Analytics, Looker Studio, Amplitude or similar platforms, to extract actionable recommendations for stakeholders. Adept at translating complex data into meaningful reports and visualizations to support data-driven decision-making.Experience and Skills:- Strong analytical and quantitative skills, with the ability to extract actionable insights from complex datasets.- Experience with data visualization tools such as Amplitude and Looker Studio.- Proficiency in web analytics tools such as Google Analytics or similar platforms.- Experience with CRM tools such as SFMC and HubSpot.- Adept at conducting A/B testing analysis, multivariate testing, and other optimization techniques.- Solid understanding of digital marketing concepts- Excellent communication skills, with the ability to present findings and recommendations to both technical and non-technical stakeholders.

Fernando Mendonça's Current Company Details
Flutter Brazil

Flutter Brazil

View
Strategy | Measurement and Campaigns Manager | Betnacional
State of São Paulo, Brazil
Website:
madeiramadeira.com.br
Employees:
1998
Fernando Mendonça Work Experience Details
  • Flutter Brazil
    Strategy | Measurement And Campaigns Manager | Betnacional
    Flutter Brazil
    State Of São Paulo, Brazil
    View
  • Ab Inbev
    Trusted Data & Analytics Sme | Global - Dtc
    Ab Inbev Jun 2024 - Present
    Campinas, São Paulo, Brazil
    - Collaborating closely with data product, integration and engineering teams, ensuring the quality of data from the DTC Apps to Segment, Snowflake and Power BI platforms.
    View
  • Ab Inbev
    Marketing And Behavior Sme | Global - Dtc | Martech | Analytics
    Ab Inbev Sep 2023 - Jun 2024
    Campinas, São Paulo, Brazil
    - Responsible for ensuring the delivery of reliable data within the Trusted Data team, supporting both analytics and business teams. - Directly overseeing user behavior data across TaDa applications in 12 countries, contributing to the seamless flow of accurate information for informed decision-making and mkt KPIs.
    View
  • Gympass
    Business Analytics Sr Manager
    Gympass Sep 2022 - Sep 2023
    Indaiatuba, São Paulo, Brasil
    Managing a team of data and analytics specialists, responsible for:- Conducting in-depth analysis of website traffic, user engagement and conversion rates using web analytics tools to identify key trends, opportunities, and areas for improvement.- Collaborating with cross-functional teams to define and track key performance indicators (KPIs) aligned with business objectives.- Developing and implementing tracking strategies, tags and custom variables to capture accurate data for comprehensive reporting.- Generating regular reports and dashboards, providing insights on website and business performance, user behavior and marketing campaign effectiveness.- Conducting A/B and multivariate testing analysis to optimize website usability, conversion rates and user experience.- Providing actionable recommendations based on data analysis, identifying opportunities for optimization and growth.- Collaborating with marketing teams to measure and analyze the performance of digital marketing campaigns, including paid search, content, social media and email marketing.
    View
  • Gympass
    Martech Ops Sr Manager
    Gympass Feb 2022 - Sep 2022
    Indaiatuba, São Paulo, Brasil
    View
  • Dp6
    Business Analytics Manager
    Dp6 Oct 2021 - Feb 2022
    Indaiatuba, São Paulo, Brasil
    Responsible as project leader for managing data and analytics projects for large companies in the retail, ecommerce and financial sectors
    View
  • Ey
    Business Transformation Manager
    Ey Dec 2020 - Oct 2021
    São Paulo, Brazil
    Responsible for the development of market studies and digital marketing strategies in projects focused on commercial and digital marketing transformation.Responsible as manager for the development of an end-to-end GTM strategy for the SMB sales channels of one of the top 3 brazilian retailers.Business Model development of a future C2C marketplace in Brazil.Contribution as manager in the development of the B2B digital go-to-market offering with an end-to-end approach (value proposition, engagement, culture, operational capabilities, technology and commercial/marketing execution).Responsible for the development of the Engagement Marketing offering, defining the activities and capabilities for the right execution of engagement marketing through the use of CRM data, strategy, analytics and martech operations.
    View
  • Match | Marketing + Tech
    Digital Marketing Specialist - Sme @ Wpp
    Match | Marketing + Tech Aug 2019 - Nov 2020
    São Paulo Area, Brazil
    Digital marketing specialist, responsible for the development of CRM strategies for Match customers in industries such as retail, manufacturing and financial, focused on the development of marketing campaigns with a multichannel approach (eg. e-mail marketing, SMS, push, Whatsapp) through Salesforce Marketing Cloud.Development and implementation of customized dashboards for Match customers, using data studio platform, in order to manage all marketing campaigns implemented by Match.
    View
  • Easy Bikers
    Business Owner
    Easy Bikers Sep 2017 - Jun 2019
    São Paulo Area, Brazil
    Custom Motorcycles Garage, focused on Harley Davidson motorcycles (customization and mantainance).
  • Csu Cardsystem Sa
    Digital Marketing Manager - Opte+ Loyalty
    Csu Cardsystem Sa Feb 2017 - Nov 2017
    São Paulo Area, Brazil
    Hired as manager of a team of 4 analysts to develop marketing campaigns for all Opte+ Loyalty customers, such as Porto Seguro, Banrisul, Electrolux, etc. Also responsible for the development and implementation of the rewards platform improvement plan with more than 20 items of improvement, based on performance and usability.- Performance management of 11 loyalty programs websites.- Offers and promotions negotiation with more than 40 partners of the marketplace.- More than 100 partner’s integrations in 2017, increasing the total number of products/partners portfolios on the loyalty programs websites. - Redemption growth of 40% - YoY (volume of redemption in R$)
    View
  • Staples
    Performance Marketing Specialist - Supervisor
    Staples Dec 2013 - Feb 2017
    São Paulo Area, Brazil
    Responsible for managing the performance marketing area (people and agencies), supporting customer acquisition and retention strategies, through DBM and CRM analysis and segmentation and marketing campaigns. Controlling and reporting of marketing investments, forecast and results.- Development of segmentation studies, such as RFV, and predictive analytics, for SMB customers. - Development and implementation of marketing campaigns (performance and relationship) for SMB, increasing the total number of active business customers YoY.- Implementation of 3 new online sales channels (B2W, CNova and Shopfácil).- Online ROI optimization
    View
  • Netshoes
    Dbm/Marketing Sr. Analyst
    Netshoes Jun 2013 - Dec 2013
    Hired as DBM specialist in order to develop and implement e-mail marketing and Facebook ads campaigns, focused on performance (sales), based on customers behavior and orders on the website and predictive analytics (eg. Next Best Offer).
    View
  • Csu Cardsystem Sa
    Business Intelligence Specialist
    Csu Cardsystem Sa Apr 2011 - Apr 2013
    Responsible for the development of market studies and for driving strategic information across all CSU businesses, such as electronic means of payment, loyalty, contact center and innovation.- Working as specialist in the development of loyalty programs market studies, analyzing CSU Marketsystem competitors performance and their best practices, pricing analysis, loyalty program market size, its scenario and trends in Brazil.- Direct assistance in the development of CSU new products, such as Opte+ loyalty program and marketplace.- In the means of payment industry, responsible for analyzing and sharing the market general information, such as issuers, acquirers and processors market share and performance and its market trends.- In the contact center outsourcing field, responsible for the development of potential market size and trends analysis studies.- Reporting of the Brazilian e-commerce market scenario, trends and opportunities.- Working closely to the sales team, in the search of new potential customers and cross selling opportunities.
    View
  • Staples
    Business Intelligence Specialist/Coordinator
    Staples Jun 2008 - Apr 2011
    BI specialist and coordinator responsible for the creation and development of the Staples business intelligence area, developing analysis and driving strategic information to the whole team across marketing, merchandising and sales, focused on revenue’s growth and profitability. Responsible as a specialist, for the development of the Staples businesses through staples.com.br, increasing the website's revenue, number of customers shopping at staples.com.br and its brand awareness.
    View

Fernando Mendonça Skills

E Business E Commerce Online Marketing Business Intelligence Market Trends Competitive Analysis Marketing Strategy Strategic Planning Customer Relations Crm Dbm Market Research Product Marketing Customer Service Email Marketing Management Analytics Marketing Strategy Business Strategy

Fernando Mendonça Education Details

Frequently Asked Questions about Fernando Mendonça

What company does Fernando Mendonça work for?

Fernando Mendonça works for Flutter Brazil

What is Fernando Mendonça's role at the current company?

Fernando Mendonça's current role is Strategy | Measurement and Campaigns Manager | Betnacional.

What is Fernando Mendonça's email address?

Fernando Mendonça's email address is fe****@****ail.com

What schools did Fernando Mendonça attend?

Fernando Mendonça attended Fia - Fundação Instituto De Administração, University Of Toronto, Universidade Presbiteriana Mackenzie, Escola Técnica Federal De São Paulo.

What are some of Fernando Mendonça's interests?

Fernando Mendonça has interest in Social Services, Children, Economic Empowerment, Civil Rights And Social Action, Poverty Alleviation, Disaster And Humanitarian Relief, Animal Welfare.

What skills is Fernando Mendonça known for?

Fernando Mendonça has skills like E Business, E Commerce, Online Marketing, Business Intelligence, Market Trends, Competitive Analysis, Marketing Strategy, Strategic Planning, Customer Relations, Crm, Dbm, Market Research.

Who are Fernando Mendonça's colleagues?

Fernando Mendonça's colleagues are Marcelo Said, Kimberly Costa, Brenda Alves, Pedro Jhonata, Erica Caroline Bezerra, Tito Play, Stephanye Carneiro.

Not the Fernando Mendonça you were looking for?

View similar profiles

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.