Fernando Nájera Lavid

Fernando Nájera Lavid Email and Phone Number

MBA. SP, ENG; GER; Communication & Public Affairs. @ Fernando Najera Paisajista
Fernando Nájera Lavid's Location
Greater Madrid Metropolitan Area, Spain
About Fernando Nájera Lavid

Founder of Fernando Najera Paisajista, Landscaping Studio, my story began in a very special way: Professional graduated with a Master in Business Administration by ‘Escuela de Organización Industrial’, EOI in Madrid, Spain, and a bachelor degree between Spain and Germany.My stage at Public Positioning in Telefonica was a very productive time in which I could learn how to deal with multilateral organizations and high profile leaders (both political and enterprise profiles). This knowledge has been very usefull in order to take advantage from all the good stuff big companies have, and apply it to the SMB sector. I understood that communication is a matter of selling the message in an attractive way, and realized that public communication and marketing are necessary legs of the same chair. But I have an entrepreneur face too. Thanks to the communication and digital marketing tasks I have developed in my professional life I have contributed to the digital development and promotion of small and medium enterprises from a wide portfolio of multi sectorial clients during years. My key are based on marketing for Cybersecurity and marketing for the Health Industry. I have worked hard to get great selling, communication skills and creativity, as well as ability to function as a good team member, and besides that, my political concerns have led me to local political organization leadership positions. My career focus is clearly defined by two passions, a design-creativity skill, developed in marketing and landscaping; and a socio-political inclination, which took me to Public Communication and has led me to head a political youth organization and be Secretary-General of several nature-related associations.Summary:- International relations, lobby, public affairs in Telefonica SA for Latam.- Political advocacy for regional and local Popular Party.- Digital Marketing Expert in regulated sectors: sustainability, cybersecurity , IT, health-orthopaedics.- Secretary-General in Lobbying Environmental Associations.- English & German professional proficiency.

Fernando Nájera Lavid's Current Company Details
Fernando Najera Paisajista

Fernando Najera Paisajista

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MBA. SP, ENG; GER; Communication & Public Affairs.
Fernando Nájera Lavid Work Experience Details
  • Fernando Najera Paisajista
    Founder - Creative Director
    Fernando Najera Paisajista Mar 2016 - Present
    Madrid Y Alrededores, España
    Fernando Nájera Paisajista es un estudio de paisajismo encabezado por Fernando Nájera Lavid, arqueólogo de carrera, enamorado por herencia familiar y convicción del mundo natural. Estudió después paisajismo en la prestigiosa Escuela de Batres y ha desarrollado un estilo de jardín adaptado al entorno natural y extremadamente cuidadoso con el medio ambiente que lo rodea y le sustenta. Muchos años de prueba y error en la finca familiar de Ávila han servido de escuela a este paisajista que busca el entendimiento entre lo que el cliente quiere y lo que el medio permite. Desarrollamos proyectos que no solo satisfagan al cliente sino que le hagan sentir bien. Somos expertos en captar la esencia del cliente y ajustar sus inquietudes a sus posibilidades. No escatimamos en imaginación y flexibilidad. Y no solo ofrecemos nuestros servicios a particulares, sino que también las empresas son clientes preferentes en nuestro estudio. Los empleados de estas son los que más agradecen un entorno de trabajo verde y sano que mejore su estancia en el puesto de trabajo. We are Green, Digital and love the details of each project we develope. We understand design and harmony as one of the most valuables features in gardening and wellfare nowadays. We offer our services to house owners, companies worried of their employees wellness and public institutions. We understand outdoor spaces as continuity of indoors, so we are specialists in hybrid landscaping, taking into account both out and indoor spaces.
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  • Ortopedia Ortocenter
    Chief Technology Officer
    Ortopedia Ortocenter Jun 2014 - Present
    Madrid Y Alrededores, España
    ⦿ Digitalization and renewal of the corporate communication strategy.⦿ Establishment of a new communication policy based on the active listening of customers and the addition of value in communications with them: Blog contents, Newsletter, Videoblog, Q&A... ⦿ Corporate identity: renewal and unification of the corporate image of the company in response to the demands and cultural changes in the sector in recent years, achieving consistency and simplicity.⦿ Digitalization: new digital image with special attention to content, presence in social networks (new channels and campaigns on Instagram, Twitter, YouTube, LinkedIn and Facebook). ⦿ Analytics and active listening in social media. ⦿ Ecommerce implementation. ⦿ Marketing: offline and online strategy. Merchandising, clients and corporate presentations and product placement.
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  • Asociación Nacional Para La Defensa Y La Vertebración Del Sector Resinero
    Secretary Of The Board Of Directors
    Asociación Nacional Para La Defensa Y La Vertebración Del Sector Resinero Apr 2016 - Present
    Segovia Y Alrededores, España
    • National Association born with the purpose of promoting, protecting and putting in value the pine tree resin sector.• Driving new proposals.• Development of new operations.• Serves as a representative to the public administration.My first contribution as secretary of the board has been the digital renovation of the Association, in which we are envolved now. A new webpage, renewed communication channels and widespread difussion taking advantage from digital tools are my objective for my term as responsible of the association.• Asociación de ámbito nacional que nace con el propósito de promocionar, proteger y poner en valor el sector resinero.• Canaliza propuestas, propone nuevas explotaciones, sirve de representante ante la administración y promueve y facilita acciones de difusión y formación del sector.Mi primera contribución como secretario de la Junta ha sido la renovación digital de la Asociación, en la que estamos ahora involucrados. Una nueva página web, canales de comunicación renovados y una amplia difusión aprovechando las herramientas digitales son mi objetivo para mi período como responsable de la asociación.
  • Asociación Forestal De Segovia
    Secretary Of The Board Of Directors
    Asociación Forestal De Segovia Oct 2016 - Present
    Segovia Y Alrededores, España
    • Representation, advice and defense of the interests of the forest owners of the province of Segovia.• Representación, asesoramiento y defensa de los intereses de los propietarios forestales de la provincia de Segovia.http://asfose.com
  • Metafrase Sl
    Marketing And Public Relations Partner
    Metafrase Sl Apr 2017 - Dec 2020
    Las Rozas De Madrid Y Alrededores, España
    ⦿ Metafrase is one of the most important clients of my marketing managed companies. Metafrase is a cybersecuruty leader company, specialized in computers and data protection. ⦿ We have collaborated designinig a brand new web, ecommerce, blog and newsletter, datasheets, developing new products and trying to understand the new scenario we are facing due to the GDPR introduction. ⦿ Product datasheet, corporate & sales presentations, product strategy and web design.⦿ One and each other have learnt widely the importance of marketing for cybersecurity, and cybersecurity for all kind of business.
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  • Marketing & Digitization Partner
    Entrepreneur - Freelance Haztdigital
    Marketing & Digitization Partner Dec 2014 - Dec 2020
    Madrid Y Alrededores, España
    Digital transformation and digitization: Web Design, web copywriter, E-commerce, Branding, Community Management, Video and Photo production, SEO & SEM, Staff Training, Digital Coaching, Digital-Political Communication. PROJECTS:⦿ Terabithia Filantropía estratégica. Web design, new online photo stock database, newsletter, blog content, and SEM.⦿ Sophoscloud: cybersecurity ecommerce: Firewalls hardware + Managed Security Software (https://sophoscloud.com) ⦿ Castillos y Eventos Carleon (www.castilloshinchablescartagena.com): new web design, new online store, rebranding, newsletter, blog content, video promotion and SEM.⦿ Coches Premium (www.cochespremium.es): new web design, new online store, rebranding, newsletter, blog content, video promotion and SEM.⦿ Digital media and advertising designs for political formations. Infographics, roll-ups, photocall, merchandising.
  • Telefónica
    Public Positioning In Latin American Markets
    Telefónica Nov 2015 - Dec 2016
    Madrid, Spain
    Department of Public Policies and Wholesale Business in Latin America. • International environment with continuous interaction with Latin American countries. • Managed and coordinated digital tasks. • Monitored daily digital ecosystem news. • Analysed foreign press for internal processing. • Followed-up of international sectoral policy (with an emphasis in Spain and Latam markets). • Created a Digital Ecosystem Newsletter for the whole Telefónica Group. • Prepared supporting documentation for the department. • Stakeholders mapping and event maps. • Themes and actors definitions of the digital ecosystem in social networks. • Analyzed the suitability of digital tools for internal documentation management. • Defined the Agenda in multiple events.
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  • Audema S.A.
    Internship Trainee
    Audema S.A. Feb 2014 - Aug 2014
    Madrid Y Alrededores, España
    Collaborator at the Archaeology Department, national (Toledo, Hospital Tavera) and international projects, (IdaVe, Portugal).3D Applications for archaeological Restitutions”. Poster in VIII Encontro de Arqueologia do sudoeste peninsular. Serpa, Portugal. 3D Modelling for archaeological difussion.
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Fernando Nájera Lavid Skills

Photoshop Trabajo En Equipo Microsoft Excel Microsoft Word Liderazgo De Equipos Estrategia Empresarial Business Strategy Management Team Leadership Archaeology Web Design Redes Sociales English Underwater Photography Rural Development Cultural Heritage Liderazgo Archaeological Survey Heritage Tourism Social Media Project Management Marketing Online Spanish Green Industry Heritage Buildings Leadership Microsoft Office Diving Sailing Marketing Marketing Digital Comunicaciones Comunicaciones Empresariales Blogs Estrategia De Mercadotecnia Consultor De Redes Sociales Boletines Informativos Oratoria Comunicados De Prensa

Fernando Nájera Lavid Education Details

Frequently Asked Questions about Fernando Nájera Lavid

What company does Fernando Nájera Lavid work for?

Fernando Nájera Lavid works for Fernando Najera Paisajista

What is Fernando Nájera Lavid's role at the current company?

Fernando Nájera Lavid's current role is MBA. SP, ENG; GER; Communication & Public Affairs..

What schools did Fernando Nájera Lavid attend?

Fernando Nájera Lavid attended Escuela De Organización Industrial, Albert-Ludwigs-Universität Freiburg Im Breisgau, Landscaping School "castillo De Batres"​, Universidad Complutense De Madrid, Internacional De Marketing. Im, Centro Educativo Zola.

What are some of Fernando Nájera Lavid's interests?

Fernando Nájera Lavid has interest in Industrias Forestales, Medio Rural, Restauración Del Patrimonio Cultural, Senderismo, Equitación, Conservación, Repoblaciones, Environment, Science And Technology, Human Rights.

What skills is Fernando Nájera Lavid known for?

Fernando Nájera Lavid has skills like Photoshop, Trabajo En Equipo, Microsoft Excel, Microsoft Word, Liderazgo De Equipos, Estrategia Empresarial, Business Strategy, Management, Team Leadership, Archaeology, Web Design, Redes Sociales.

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