Just a dream coming true!

As a media performance agency the Iprospect quickly realized that a pro data environment would build its business strength. Back in 2018 the first database prototype was released following guidelines exhaustively discussed with the awesome newest client: Heineken.The project soon proved itself as a powerful tool by changing key cultural aspects in the way the media team used to work with data: From now then almost every question would probably have a good answer or at least a few testable hypotheses.By the middle of 2019 the project toke another great step, this time in a completely different business environment. As a powerful market player, P&G brought new challenges to the development team which pushed the agency to new levels of database structures.

WMcCann is an ad agency with a strong focus on creativity, but with little experience in the digital world. This created a situation rich with opportunities and possibilities for innovation and growth, full of challenges. The day-to-day routine of the team at WMcCann doesn’t differ from the traditional BI routine, but what is different is the development of an in-house database which centralizes all data necessary to perform these daily activities. This project is still in its initial stages, but one day it will become a Big Data system.

Wunderman, being an ad agency specialized in technology, was a pioneer in the implementation of the digital media Trading Desk in Brazil. It was an intense period of learning, and participating in this process brought a lot of new knowledge to the team. As a coordinator, I operated media performance systems, creating tactical models that brought the best possible return with the lowest costs to clients. During this time we had innumerous videoconferences with our American partners – the high point of the project being the two workshops at the partners’ respective headquarters: DataXu in Boston and DoubleClick (Google) in NYC.

Investigating consumer behavior, seeking to understand how different factors – such as demographics, behavioral, psychographic, personality and way of live – influence the decision-making process of shoppers and their consumption habits, including media consumption habits.

Responsible for analyzing and reporting quantitative and qualitative online data and, in conjunction with planning, suggest improvements and optimizations for the client’s digital presence.

Responsible for the e-mail marketing team, which were in charge of creating the e-mail and analyzing the campaign’s results.

Using HTML, CSS and Javascript to develop solutions for “Brasil Telecom”, respecting the W3C Web Content Accessibility Guidelines.

While at PRODASEN – the Federal Senate’s TI department – worked to optimize the Intranet’s process of corporate communication.

Created logos for new ventures, as well as pamphlets, folders and ads/banners for outdoors and magazines in general.

Layout adjustments, development and maintanence in HTML, Javascript and CSS on several projects for “Banco do Brasil”.