Fernando Ocampo personal email
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For more than ten years I have worked in the financial and construction sector in companies committed to the development of Peru.For five years, I worked in the Peruvian microfinance system. I have led teams in financial inclusion, advertising campaigns, development of credit products and market studies at a national level.For more than three years, I worked in the construction sector, leading digital transformation, branding and marketing projects with the purpose of improving the quality of construction in the country.Since 2022, I have led the Business team at Hatun, a commercial manager that generates credit demand nationwide. With its 2.5k affiliated merchants, Hatun derives more than 2k monthly registrations to its financial partners.I am a Bachelor (2014) of the Communication and Business Image career at the Peruvian University of Applied Sciences (UPC) and a Master (2020) in Public Management from the EUCIM of Spain. In 2019 I completed the Sustainable Business Strategy program at Harvard Business School.
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Gerente De Negocios Y MarketingHatunPeru -
Gerente De NegociosHatun Aug 2022 - PresentLima, Perú•Líder del departamento de negocios que da soporte a la operación comercial de la empresa. •Negocios se divide en las áreas de Marketing, Seguimiento y Monitoreo de proyectos, Canales de atención y Trade marketing.•Responsable de la relación con entidades financieras socias. -
Specialist Market Systems & EntrepreneurshipHabitat For Humanity International Jul 2019 - Jul 2022Perú• I lead work teams about digital and information, together with partners and leading firms in the construction sector, who work to improve the quality of housing in the families of the BOP.• I make timetables and budgets for the interventions that have injection in the digital transformation of the sector.• Together with our partners, and their multifunctional innovation teams, we carry out the creation of projects using agile methodologies.• I am responsible for the brand, communication and image management of the organization in Peru. -
Communications SpecialistHabitat For Humanity International Dec 2018 - Jun 2019Perú• Responsible for the brand, communication and image for the office of the Terwilliger Center for Innovation in Shelter and Habitat for Humanity in Peru.• We work so that we all have a dignified and safe place to call home. -
Branding And PublicityFinanciera Confianza S.A.A Jun 2015 - Nov 2018Lima, Perú• In 2018, I designed a technical assistance project in the field, together with Habitat for Humanity, which was among the 25 most inspiring practices worldwide in innovation at the UN Construction Contest 2018. I have led the team of eight Members who trained more than 150 construction professionals in the north of the country, sixteen agencies from Trujillo to Piura and built prototypes according to each local need. The award ceremony was held at the UN World Construction Forum in the Dominican Republic in June 2018.• It has been possible to increase knowledge of the product by 90% in the sales force and placement in more than 50% of the national level in the first half of 2017.• Redesign of educational credit (Ethnographic study, proposal of admission and training policies in the entire Northern region of Peru). It was possible to increase the placement by more than 500% per month.• Design and complete execution of the program to strengthen the loyalty of the internal public (more than 1500 employees throughout Peru). An improvement of 16% was achieved in improving the perception of customers about the quality of the service and the image of the financial company at the national level.• In 2016, advertising investment at the point of sale was optimized by 25%.• 40% increase in knowledge of products and services in the commercial market nationwide.• 15% increase in the result of the collection of liabilities through a national gamification campaign.• Redesign of all commercial communication of the financial company at the national level. -
Community ManagerFinanciera Confianza S.A.A Oct 2014 - May 2015•Diseñé el plan de lanzamiento las cuentas de RRSS. •Desarrollé campañas con pauta publicitaria para el lanzamiento de la nueva imagen institucional como parte de la Fundación Microfinanzas BBVA. •El primer objetivo era lograr que de forma orgánica los colaboradores sigan las cuentas oficiales de la empresa (2300 en todo el Perú). -Para febrero 2015 se había logrado el 90% de interacción con el público interno.-Durante el primer semestre se logró una interacción general de más del 40% de seguidores por cada post. -
Analista De Comunicación InternaFinanciera Confianza S.A.A Apr 2014 - Oct 2014•Elaboración de las políticas de publicación interna.•Diseño de plan estratégico para implementar una red de corresponsales dentro de la organización.•Implementación de Red de Corresponsales Confianza. Cada agencias contará con un corresponsal que mediará entre la red y las oficinas centrales. El objetivo es mejorar el flujo de comunicación interna.•Gestionar la comunicación dentro de la red comercial para implementar el uso de un conjunto de herramientas nuevas para el seguimiento de créditos.•Plan de acción a seis meses para integrar a la red comercial a la identidad de la nueva Financiera Confianza. -
Practicante De Comunicación E ImagenFinanciera Confianza S.A.A Nov 2013 - Apr 2014Av. Javier Prado Este 4435 – Surco. Lima, Perú•Community Manager•Elaboración del plan estratégico de la comunicación en canales virtuales.•Implementación de plataformas de comunicación en redes sociales.•Plan de lanzamiento de nueva imagen de marca - Fase II•Equipo de comunicación en la gestión del cambio de plataforma electrónica a Google. -
DocenteIdat Feb 2016 - Dec 2016Docente del curso de Marketing en la carrera de Diseño Gráfico. -
Analista Comunicación Y MarketingMamá Joshi S.A.C Feb 2012 - Oct 2013Dpto. De Comunicaciones•Elaboración de los mensajes y medios por los que se emitieron las promociones de cada campaña.•Diseño del plan de marketing digital en redes sociales.•Cambio de la imagen de marca.•Diseño del plan de marketing digital 2013.
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Practicante De MarketingMamá Joshi S.A.C Aug 2011 - Jan 2012•Apoyo en la elaboración de material publicitario.•Toma de fotografías para comunicación externa.•Coordinanción con proveedores.•Implementar las cuentas en redes sociales de la empresa con objetivos de fidelización del público interno.
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Guest Service AttendentDeer Valley Resort Dec 2008 - Mar 2011Park City, Utah. Estados Unidos De Norte America•Participé del programa Universal Student Exchange (USE) y trabajé en tres periodos:1.Diciembre del 2008 a marzo del 2009.2.Diciembre del 2009 a marzo del 2010.3.Diciembre del 2010 a marzo del 2011. -
Colaborador De ServicioDelosi S.A Jul 2006 - Feb 2008Miembro de equipo del área de servicio en KFC 17 (Puente Primevaera) con contrato part-time.Funciones de cajero y despecho de pedidos.
Fernando Ocampo Skills
Fernando Ocampo Education Details
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Comunicador Corporativo Egresado -
Certificate In Sustainable Business Strategy -
Eucim Business SchoolMaster'S Degree -
Especialización En Seo Y Sem -
Taller De Ideas Disruptivas - Dising Thinking -
Diplomado Integral En Gamification -
Especialización En Diagnóstico Y Clima Organizacional -
Primer Congreso Iberoamericano Dircom -
Colegio Antares CpalEstudios Secundarios -
EucimMaestria En Gestión Publica -
Tecnología Financiera: Fintech
Frequently Asked Questions about Fernando Ocampo
What company does Fernando Ocampo work for?
Fernando Ocampo works for Hatun
What is Fernando Ocampo's role at the current company?
Fernando Ocampo's current role is Gerente de negocios y marketing.
What is Fernando Ocampo's email address?
Fernando Ocampo's email address is f.****@****ail.com
What schools did Fernando Ocampo attend?
Fernando Ocampo attended Universidad Peruana De Ciencias Aplicadas, Harvard Business School Online, Eucim Business School, Universidad Peruana De Ciencias Aplicadas, Pontificia Universidad Católica Del Perú, Instituto Toulouse Lautrec, Universidad De Lima, Universidad De Las Américas (Ec), Colegio Antares Cpal, Eucim, Escuela De Posgrado De La Universidad San Ignacio De Loyola.
What skills is Fernando Ocampo known for?
Fernando Ocampo has skills like Corporate Identity, Social Media, Mercadotecnia En Medios Sociales, Estrategia Empresarial, Market Planning, Comunicaciones De Marketing, Estrategia De Mercadotecnia, Gestion Finciera, Microfinanzas, Business Analysis, Medios Digitales, Corporate Communications.
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