Double Degree in Advertising and Public Relations + Higher Degree in Marketing. International MBA (ICEX-CECO), International Trade Advisor at Economic and Commercial Office, Spanish Embassy in ElSalvador Passion for international trade, as well as for the automotive sector, tourism and hospitality sector
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Commercial Director And Co-FounderEasydebt España Sep 2024 - PresentMadrid -
Analyst Creditor NegotiatorUnifye España May 2024 - Sep 2024Madrid, Comunidad De Madrid, España -
Digital Marketing SpecialistExcursiones Para Cruceros Feb 2023 - May 2024Madrid, Comunidad De Madrid, España- Manage social media platforms, engage with the audience, and optimize strategies to increase brand awareness, followers, and engagement.- Execute paid advertising campaigns: plan, execute, and optimize paid campaigns across various platforms like Google Ads, Facebook Ads, andothers to drive traffic and conversions.- Content creation and management, develop compelling and targeted content for email marketing and other digital platforms. Manage contentcalendars and ensure consistency in messaging.-Analyze and Report Metrics: Monitor and analyze key performance indicators (KPIs) using tools like Meta (Facebook) and Google Analytics tomeasure the success of campaigns. Generate reports and provide insights for continuous improvement. -
Key Account Manager (B2B)Banco Sabadell Jun 2021 - Sep 2022Madrid, Comunidad De Madrid, España- Reporting through CRM (Dynamics 365) to monitor commercial KPIs.- B2B client management according to a customer-centric commercial strategy.- Commercial strategy implementation to meet B2B commercial area goals: margin, acquisition, andsales.- Client portfolio management achieving retention and growth in margin.- Advice clients on digital payment methods to improve their business and increase their sales.- Advice clients by offering the products that best suit their needs with the aim of helping them make thebest financial decisions for their business. -
Database AnalystMotorflash Aug 2020 - May 2021Pozuelo De Alarcón, Comunidad De Madrid, España- Database management in Excel for the extraction of insights from the vehicle market.- Update vehicle databases and data visualizations in Power BI.- Analysis of market trends and competitors to improve opportunities in different vehicle markets anddigital sales channels -
Purchasing And Logistics ManagerFagor Industrial Feb 2019 - Feb 2020Punta Cana, Dominican Republic- Purchasing and Logistics Department budget management.- Responsible for project management for the Hospitality sector in kitchen and laundry equipmentfrom receipt of orders to delivery on site, exceeding $7 million USD and meeting delivery deadlines,for clients like Meliá, Bahía Príncipe, Catalonia, Palladium, and others.- Industrial equipment purchasing and contract negotiation with suppliers (America, Asia, and Europe).Purchasing and logistics management in SAP and reporting to Latam stakeholders.- Extensive logistics management, negotiation with logistics providers (international transits), importsand exports, customs, INCOTERMS, internal logistics, storage, stock control, receptions, anddispatches.- Leadership and management of the warehouse team, assigning tasks to warehouse technicians. -
International Trade Advisor, Embassy Of Spain In El SalvadorIcex Jan 2018 - Jan 2019San Salvador- Research, and analysis of economic and commercial data, and elaboration of bilateral reports for the Trade Commissioner of Spain.- Extensive market research on key sectors to Spain.- Advice and support to Spanish companies with the intention of operating and investing in theSalvadoran market. Mediation between local organizations and Spanish institutions. - Advice on business establishment and tax regulations issues.- Daily resolution of business inquiries for Spanish and Salvadoran companies.- Develop business agendas for interested companies and investors.- Writing reports, news, and press releases for affiliated companies and institutions. -
Marketing AssistantOpel Aug 2016 - Oct 2016Alcobendas Y Alrededores, España- Online and offline campaign metrics analyst (Google Analytics) and reporting for strategic decision-making in the marketing department.- CRM management and web channel update.- Management with suppliers and marketing agencies. Brand event management. -
Treasury ManagerExcursiones Para Cruceros May 2016 - Oct 2016Madrid Y Alrededores, EspañaResponsible for managing the accounts. Management of payments and collections. -
Regional ManagerClubsinergias Sep 2015 - Nov 2015Madrid Area, SpainRegional Manager of Torrejón de Ardóz and Coslada, in charge of offering and selling our services to the potential customers. Also giving support to our current clients.
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General AssistantBeech Hill Hotel Jan 2015 - Jun 2015Reino Unido, WindermereStock rotation and delivery controller. -
Online Marketing AssistantNuez Oct 2013 - Jun 2014Madrid Y Alrededores, EspañaOnline Marketing Assistant (Internship).In charge of analyzing all the variables of the Online Marketing activities of the company: SEO, SEM, SMO, Social Media, ROI, through the following tools, Google Analytics, Google Adwords, RTB, etc. Directly reporting to the Marketing Manager, I was in charge of creating, daily, weekly and monthly reports with all the data and conclusions that later I had to present to the Marketing Manager and the CEO of the company and see with the Media Agency if everything was going as it was expected in the Marketing Plan. -
Sales Manager SpainBinarycoders Sep 2012 - Dec 2013Madrid Y Alrededores, España
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Marketing Assistant CrmSteelcase Jan 2013 - Jul 2013Calle Antonio López, MadridInternshipDirectly reporting to the Direct Marketing Manager, we, the interns were in charge of implementing the CRM Tool in the Company, to ease the Sales Department job and their relation with the final customers. My principal functions were:- Migrating databases to CRM- Attracting new customers by phone.- Maintenance of CRM - Design of Direct Marketing Campaigns.- Implementation and monitoring of Direct Marketing campaigns.- Analysis and Reporting Marketing Campaigns.
Fernando Ortega Polledo Education Details
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Negocios Internacionales/Comercio Internacional -
Marketing/Gestión De Marketing, General -
Public Relations, Advertising, And Applied Communication -
Erasmus -
Escuelas Pías De San Fernando, MadridColegio
Frequently Asked Questions about Fernando Ortega Polledo
What company does Fernando Ortega Polledo work for?
Fernando Ortega Polledo works for Easydebt España
What is Fernando Ortega Polledo's role at the current company?
Fernando Ortega Polledo's current role is International MBA (ICEX-CECO).
What schools did Fernando Ortega Polledo attend?
Fernando Ortega Polledo attended Icex-Ceco (Dirección Ejecutiva De Formación De Icex España Exportación E Inversiones), Esic Business & Marketing School, Esic Business & Marketing School, Skema Business School, Escuelas Pías De San Fernando, Madrid.
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