Fernando Pacheco Email & Phone Number

Brussels, Be

Brussels, Be

As a Revenue Operations and Revenue Analytics Expert, my role centers on improving operations for the main BUs of advisory services, SaaS products, and tenders. By leveraging tools like HubSpot, Vitally, and Power BI, I work to make data analysis and reporting accessible and actionable for multiple departments including sales, business development, finance, customer success, and strategy management. ____________________________________________________________________Key aspects of my job include:- Data Analysis & Reporting: Utilizing Power BI for insightful reports to guide decision-making.- Process Improvement: Constantly seeking ways to streamline workflows and enhance efficiency (sales, demand generation, funnel management, revenue enhancement).- HubSpot Integration: Harnessing the power of HubSpot for seamless operations across marketing, CS, and sales.- Cross-functional coordination: Bridging various departments to ensure they work together effectively towards common goals (metrics alignments, processes optimization)._____________________________________________________________________Relevant projects:-PowerBI SaaS pricing analysis per clients and clusters (number of plants, MWp connected, regions, maturity, category, ARR distribution x concentration). Stakeholder: product marketing.-Funnel qualification distribution (sales methodology applied x current pipeline data); MEDDIC, MEDDIPICC.-PowerB SaaS Dashboard creation (Multi-source integration to Power BI with key SaaS Metrics). Stakeholders: CEO, Board.- Hubspot Sales Dashboards (various business units)- Vitally (CS) and Hubspot (CRM) Integration- Global partners database optimization-MEDDPICC Sales Enablement_____________________________________________________________________Tools, frameworks, and languages: PowerBI, Microsoft Fabric, Hubspot, Vitally, MYSQL, SQL, DAX, Python, Excel, Jupyter Notebook,

With our expertise in revenue analytics and market research, we transform complex data into clear, actionable insights. Our tailored solutions empower decision-making, enabling startups, SMBs, and VCs to achieve growth through data-driven strategies.Who We HelpInvestors: Business plan validation, sales due diligence, and unit economics analysis. Startup Sanity Check!!!Companies: Pre-M&A check-ups, Partnership Sourcing, funnel and customer success analysis, churn management, and market intelligence software.Global Expansion Seekers: Internationalization preparation, market sizing, ICP Benchmarking, and competitor analysis

Lisbon, Lisbon, Pt

➤ Through strategic resource allocation, multi-source demand generation, and goal-oriented management achieved a 10x revenue increase in 4 years.➤ Generated 4,500 new leads from industry segments using inbound marketing, SEO, and value-driven content (e.g., quizzes, international reports, video cases, and calculators).➤ Balanced recurring revenue and professional services at a 60-40% ratio in 2023 by implementing a central dashboard and goal-oriented management, as aligned with the advisory board.➤ Increased geographic diversification by selling to 12 countries on 4 continents with clear targets and a tailored sales enablement content box (200 pieces of content).➤ Secured 60,000 USD in grants through the AWS 5G Program and MS for Startups (2023).

➤ Generated over 10,000 new inbound leads and acquired 100 new clients through multi-source demand generation (Inbound, Outbound, Social Selling, Referrals).➤ Created a streamlined digital sales process and sold the company due to its success.

Nova Lima, Mg, Br

➤ Successfully balanced revenue to 90% in recurrence and 10% in projects (USD 6 MM ARR).➤ Secured $55,000 in media/marketing investment at no cost through Microsoft’s partner program, enabling us to reach a wider audience and generate more leads.

Nova Lima, Mg, Br

➤ Crafted and implemented a data-driven social selling strategy that increased new leads for the outbound hunting team by 65% (LinkedIn Partnership).➤ Generated averagely 150 MQLs per month to the sales team, through inbound qualification, lead scoring and Outbound.B2B SaaS; complex sales

➤ At Instituto Terra Brasilis, I had the chance to carry out the coordination of communication and brand management. The strategy was based on a medium-term plan, with two strong pillars: content production for own channels and PR for strategic positioning.➤ The growth in own media indicators was more than 1000% in less than two years and the ROI of PR work exceeded double digits (even before the 4th quarter of execution)➤ The management was highlighted in architecture with external suppliers and the execution of other communication key activities within the organization.

Belo Horizonte, Mg, Br

➤ Spearheaded strategic communication initiatives during a pivotal organizational shift at Fiat/Chrysler in 2011, ensuring alignment with the company's new strategic guidelines for all employees, including the establishment of a new facility in Pernambuco.➤ Led a dynamic internal content team serving 13 professionals at Fiat/Chrysler, acting as an internal agency. Managed end-to-end content production, fostering effective communication channels within the organization.➤ Played a key role as a ghostwriter for the Communications Board and Chair, translating strategic directives into compelling and consistent messages. Interviewed directors and effectively communicated strategic alignment to various company departments.➤ Oversaw the management of the FCA Intranet (Interativa), ensuring it served as an effective platform for disseminating crucial information. Implemented innovative features to enhance employee engagement and facilitate communication across all levels.

Phd, Semester Abroad

Phd, Communication, Quantitative Analysis, Data Analytics

Master'S Degree, Human Resources Management/Personnel Administration, General

Bachelor'S Degree In Communication