Fernando Pendas Email & Phone Number

United States

• Developed a comprehensive promotional campaign for the UNESCO regional office in Havana, overseeing the integration of diverse media assets, and managing a team of 6+ professionals to ensure all client objectives are.
• Created a unified brand identity for Tapi Go!, enhancing market presence through website, packaging, and menu design, contributing to a 15%+ increase in brand recognition.
• Photograph over 20 high-profile clients, providing a range of services from glamor shots to… Show more
• Photograph over 20 high-profile clients, providing a range of services from glamor shots to social media content, ensuring versatile and engaging visual storytelling.
• Conceptualized contemporary designs for two album covers for musical artist Leoni Torres, showcasing a strong ability to enhance and communicate the artist’s brand through graphic excellence.
• Implement design tactics that have resulted in a 20%+ increase in revenue for client businesses, demonstrating the impactful role of visual communication in driving business growth.

Toronto, Ontario, Canada

• Delivered a range of original digital animations across various platforms, including events, websites, shows, and YouTube, upholding the company's high standards and fulfilling specific project requirements.
• Efficiently designed logo and text animations, crafted intricate 2D/3D models, and produced captivating visual effects, ensuring all projects adhered to budget constraints and were completed in a timely manner.
• Efficiently designed logo and text animations, crafted intricate 2D/3D models, and produced captivating visual effects, ensuring all projects adhered to budget constraints and were completed in a timely manner.
• Conducted technical editorial tasks, reviewed edited sequences, formatted webinar recordings, and remained abreast of market trends to enhance the quality and relevance of content produced.
• Collaboratively participated in production shoots, establishing strong working relationships with management, software developers, marketing professionals, producers, and scriptwriters, resulting in a 35%+ improvement.

Toronto, On

• Spearheaded graphic design projects to develop innovative concepts and layouts, consistently meeting strict deadlines, and leading presentations of final deliverables to clients.
• Expertly handled video editing, image retouching/manipulation, and photography workstreams, delivering realistic and professional photos that significantly enhanced client satisfaction.
• Seamlessly integrated advanced design techniques and tools, ensuring the creation of visually compelling and brand-aligned… Show more
• Seamlessly integrated advanced design techniques and tools, ensuring the creation of visually compelling and brand-aligned materials, ultimately contributing to the success of client campaigns and projects. Show less

Toronto On

• Collaborated with the creative team on various projects, including brand applications, Social media post and development visual idea exploration.
• Processing and editing photos for the social media channels of various clientele.
• Redesign of the company's website for the Hispanic market in the United States.

Toronto, On

• Designed and executed comprehensive information architecture and brand content strategies, ensuring seamless user experiences and enhancing the overall visual communication of projects.
• Proactively collaborated on user research and analytics, presenting findings and design solutions to a panel, which significantly influenced project direction and design choices.
• Developed detailed personas, workflows, and user journey maps, conducting thorough analyses and audits of client’s current… Show more
• Developed detailed personas, workflows, and user journey maps, conducting thorough analyses and audits of client’s current resources and industry assets to inform and optimize design decisions. Show less

Havana, Cuba

• Designed and manufactured innovative landscape sets for a variety of applications, including film, television, commercials, and events photography, enhancing the visual appeal of each project.
• Efficiently delivered and installed artificial landscapes across diverse client sites, ensuring timely project completion and high customer satisfaction.
• Led photo shoots to capture the final works at client locations, creating a comprehensive catalog of the company’s work for promotional use… Show more
• Led photo shoots to capture the final works at client locations, creating a comprehensive catalog of the company’s work for promotional use on social media and the company website, which contributed to a strengthened.

Advanced Diploma, Graphic Design

Visual Arts- Printmaster, Visual Arts- Printmaster, Painting

Bachelor In Arts