Fernando Borges Email & Phone Number

São Paulo, SP, BR

Vienna, AT

Launch Excellence Director acting in LATAM (Brazil, Colombia, Argentina, Mexico, Peru, Chile, Ecuador). Responsible for Business Development, Parternership management and Launch excellence of products currently coming from 10 international partners (Puma, Amicus, Takeda, SOBI, Biocryst, Pharmaessentia, Gebro, Ferrer, Acrotech and Avalon). Full interface.

Salford, GB

Responsible for the launch and development of rare disease (Wilson D - Trienitine) and primary care products (Atensina/Leustatin), being in charge of Sales, marketing, market access, business development, and the set up and management of the sales team in Brazil. Working in the hepatology field to address formulary inclusion at Federal Level for the.

Start-Up consultant for the Healthcare Industry with focus on non-retail and specialty care markets. Development of readiness plans for the launch of new brands being launched in Brazil. Sales force sizing according to market potential, Market analysis from the payors point of view addressing formulary inclusion at federal, state and account levels..

Ingelheim Am Rhein, Rhineland-Palatinate, DE

Responsibilities: development and implementation of brand strategies for Actlyse & Metalyse, used for pharmacological Thrombolysis in the treatment of Stroke and Myocardial Infarction. Development of telemedicine programs to foster patients’ identification in infarction and stroke. Hospital Admission flow change arrangements, accomplishment of patient.

Boston, Massachusetts, US

Responsibilities: Brand Communication, Development and implementation of Marketing strategies in line with global team, investment Budget, development of KOLs and advocates to support Soliris positioning among treating physicians, clinical labs, P&L, Sales force training & Sizing projects, continued medical education programs focused on disease awareness.

Parma, Emilia-Romagna, IT

Responsible for Sales, Marketing & Demand of the Specialty Franchise for Cystic Fibrosis, Neonatology and Hematology (Thalassemia) leading a team of 11 people in Marketing, Sales and Business intelligence. In charge of New Business Unit set up and development, wholesalers’ training and Communication campaigns for the products Curosurf, Bramitob &.

Thousand Oaks, CA, US

Responsibilities: Implementation of all pre-marketing and launch strategies for Sensipar, Vectibix and Nplate, the first 3 Amgen products in Brazil. Development of Sales Force Sizing project, Market potential research during the start-up process. Development and implementation of Market Access program for the treatment of secondary hyperparathyroidism of.

Cambridge, Cambridgeshire, GB

Responsibilities – Brand Strategy development and implementation for the Anesthesia franchise (Diprivan, Naropin, Xylocaine & Marcaine) covering local and general anesthesia. Management of devices and Lease agreement with more than 400 customers in the hospital setting. In charge also of the management of third party repair shops supporting business.

Cambridge, Cambridgeshire, GB

Responsibilities: Leading the specialty care team of 6 KAM in the city of Sao Paulo to generate demand and Sales of Losec, Nexium, Merrem, Diprivan & Naropin, implementation of tactical plans at account level for antibiotics, anesthetics and proton pump inhibitors. Formulary inclusion at hospital, city and state level to grant treatment access in main.

Cambridge, Cambridgeshire, GB

Responsibilities: development and implementation of sales campaigns in wholesalers in order to ensure adequate supply of commodity products (Emla, Xylocaine & Marcaine) to private and public institutions. Development of Business intelligence systems to improve sales performance. Sales planning and forecast.

Cambridge, Cambridgeshire, GB

Responsibilities: promotion, sales and formulary inclusion at account level of primary and specialty care products like Merrem, Diprivan, Naropin, Losec and Nexium. Demand generation with Intensive Care specialists, Surgeons and Anesthesiologists working in the Surgical Theater.

Abbott Park, Illinois, US

Primary-Care salesman acting in the fields of Cardiology, Endocrinology, Dermatology and Geriatrics.

Mba, Marketing

Post Graduation, Hospital Management

Bachelor Of Business Administration (Bba), Business Management

Education record