Fernando Borges

Fernando Borges Email and Phone Number

Head of Demand - Primary Care and Public Sales @ Diffucap
São Paulo, SP, BR
Fernando Borges's Location
São Paulo, São Paulo, Brazil, Brazil
Fernando Borges's Contact Details

Fernando Borges work email

Fernando Borges personal email

About Fernando Borges

Twenty-seven years’ experience working in main pharma companies such as Abbott, AstraZeneca, Amgen, Chiesi, Alexion, Boehringer, Mawdsleys and Pint Pharma has combined diverse challenges in sales and marketing, with strong background in the hospital setting, specialty care, medical devices, rare diseases, oncology and Hematology. Commercial background built with experience in public/private markets, institutional and retail sales being also responsible for wholesalers on a country wide basis, product launch and brand strategy. Among other areas of expertise: development of Pharmaco-economic Models for public and private markets in LATAM, Market Access Strategies based on adherence programs and the development of guidelines along with Medical Associations and Societies. Expertise in the process of formulary inclusion at city, state and federal levels with a broad spectrum of brands in different therapeutic areas, dealing also with the ministry of health managing the purchase process of rare disease products.My background has covered many medical specialties such as anesthesiology (medical devices), ICU, infectious diseases, nephrology, oncology, hematology, neonatology, pediatrics, emergency services, cardiology and neurology (implementation of telemedicine systems), always addressing commercial and marketing in the specialty care, hospital and rare disease settings.Currently working as Partnerships Director, managing the interactions with 10 international partners to strongly drive sales growth in LATAM.

Fernando Borges's Current Company Details
Diffucap

Diffucap

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Head of Demand - Primary Care and Public Sales
São Paulo, SP, BR
Website:
diffucap.com.br
Employees:
332
Fernando Borges Work Experience Details
  • Diffucap
    Head Of Demand - Primary Care And Public Sales
    Diffucap
    São Paulo, Sp, Br
  • Pint Pharma
    Latam Director, Partnership, Business Development & Launch Excellence
    Pint Pharma Mar 2023 - Present
    Vienna, At
    Launch Excellence Director acting in LATAM (Brazil, Colombia, Argentina, Mexico, Peru, Chile, Ecuador). Responsible for Business Development, Parternership management and Launch excellence of products currently coming from 10 international partners (Puma, Amicus, Takeda, SOBI, Biocryst, Pharmaessentia, Gebro, Ferrer, Acrotech and Avalon). Full interface with regulatory affairs and quality assurance to grant business feasibility prior to launch. In charge for the development of pre-mkt activities and training.
  • Mawdsleys
    Sr. Commercial Director, Special Care, Primary Care & Business Development
    Mawdsleys Feb 2021 - Feb 2023
    Salford, Gb
    Responsible for the launch and development of rare disease (Wilson D - Trienitine) and primary care products (Atensina/Leustatin), being in charge of Sales, marketing, market access, business development, and the set up and management of the sales team in Brazil. Working in the hepatology field to address formulary inclusion at Federal Level for the treatment of Wilson Disease, impacting more than 600 patients currently. In charge of all negotiations directly with ministry of health.Management of partnership products after contract signing for in-licensing products.
  • Vmt Consulting
    Pharma Consultant In Health Care - Rare Diseases, Specialty Care, Non Retail Channels
    Vmt Consulting Jul 2019 - Feb 2021
    Start-Up consultant for the Healthcare Industry with focus on non-retail and specialty care markets. Development of readiness plans for the launch of new brands being launched in Brazil. Sales force sizing according to market potential, Market analysis from the payors point of view addressing formulary inclusion at federal, state and account levels. Mawdsleys UK.Responsiblle for fostering partnership contracts between Mawdsleys and other international companies not present in Brazil.
  • Boehringer Ingelheim
    Business Unit Head - Stroke & Myocardial Infarction
    Boehringer Ingelheim Apr 2018 - Jul 2019
    Ingelheim Am Rhein, Rhineland-Palatinate, De
    Responsibilities: development and implementation of brand strategies for Actlyse & Metalyse, used for pharmacological Thrombolysis in the treatment of Stroke and Myocardial Infarction. Development of telemedicine programs to foster patients’ identification in infarction and stroke. Hospital Admission flow change arrangements, accomplishment of patient admission agreements among public parties, Sales force training, P&L and commercial accountability at national level.
  • Alexion Pharmaceuticals, Inc.
    Marketing Director - Nephrology & Hematology Rare Diseases
    Alexion Pharmaceuticals, Inc. Nov 2014 - Nov 2017
    Boston, Massachusetts, Us
    Responsibilities: Brand Communication, Development and implementation of Marketing strategies in line with global team, investment Budget, development of KOLs and advocates to support Soliris positioning among treating physicians, clinical labs, P&L, Sales force training & Sizing projects, continued medical education programs focused on disease awareness, market research and product launch.
  • Chiesi Farmaceutici
    Business Unit Lead Cistic Fybrosis And Specialty Care
    Chiesi Farmaceutici Aug 2011 - Nov 2014
    Parma, Emilia-Romagna, It
    Responsible for Sales, Marketing & Demand of the Specialty Franchise for Cystic Fibrosis, Neonatology and Hematology (Thalassemia) leading a team of 11 people in Marketing, Sales and Business intelligence. In charge of New Business Unit set up and development, wholesalers’ training and Communication campaigns for the products Curosurf, Bramitob & Ferriprox. In charge of Partnership management for the in-licensed propoducts from Apotex.
  • Amgen
    Senior Product Manager - (Nephrology, Hematology & Oncology)
    Amgen Aug 2008 - 2011
    Thousand Oaks, Ca, Us
    Responsibilities: Implementation of all pre-marketing and launch strategies for Sensipar, Vectibix and Nplate, the first 3 Amgen products in Brazil. Development of Sales Force Sizing project, Market potential research during the start-up process. Development and implementation of Market Access program for the treatment of secondary hyperparathyroidism of dialysis patients and sales force training.
  • Astrazeneca
    Brand Manager Hospital Franchise (Anesthesia)
    Astrazeneca 2006 - 2008
    Cambridge, Cambridgeshire, Gb
    Responsibilities – Brand Strategy development and implementation for the Anesthesia franchise (Diprivan, Naropin, Xylocaine & Marcaine) covering local and general anesthesia. Management of devices and Lease agreement with more than 400 customers in the hospital setting. In charge also of the management of third party repair shops supporting business execution and the development of new suppliers for TCI infusion pumps.Main achievements: increased sales of Diprivan PFS from 16 to 32 MI BRL in less than 3 years by increasing the installed base of equipments and # of training workshops deployed throughout the years.
  • Astrazeneca
    Hospital Franchise Sales Force Manager
    Astrazeneca 2004 - 2006
    Cambridge, Cambridgeshire, Gb
    Responsibilities: Leading the specialty care team of 6 KAM in the city of Sao Paulo to generate demand and Sales of Losec, Nexium, Merrem, Diprivan & Naropin, implementation of tactical plans at account level for antibiotics, anesthetics and proton pump inhibitors. Formulary inclusion at hospital, city and state level to grant treatment access in main accounts. Responsible for the implementation of the field force strategy for the thrombosis market for the first oral anticoagulant.
  • Astrazeneca
    Brand Manager Mature Products (Xylocaine / Marcaine)
    Astrazeneca 2002 - 2004
    Cambridge, Cambridgeshire, Gb
    Responsibilities: development and implementation of sales campaigns in wholesalers in order to ensure adequate supply of commodity products (Emla, Xylocaine & Marcaine) to private and public institutions. Development of Business intelligence systems to improve sales performance. Sales planning and forecast.
  • Astrazeneca
    Hospital Sales Representative
    Astrazeneca Aug 1998 - Mar 2002
    Cambridge, Cambridgeshire, Gb
    Responsibilities: promotion, sales and formulary inclusion at account level of primary and specialty care products like Merrem, Diprivan, Naropin, Losec and Nexium. Demand generation with Intensive Care specialists, Surgeons and Anesthesiologists working in the Surgical Theater.
  • Abbott
    Primary Care Sales Representative
    Abbott Jul 1997 - Sep 1998
    Abbott Park, Illinois, Us
    Primary-Care salesman acting in the fields of Cardiology, Endocrinology, Dermatology and Geriatrics.

Fernando Borges Skills

Healthcare Competitive Analysis Market Analysis Nephrology Product Launch Market Access Negotiation Pharmaceutical Sales Oncology Market Planning Hospitals Pharmaceutical Industry Hematology Cross Functional Team Leadership Marketing Strategy Sales Effectiveness Medicine Regulatory Affairs Diabetes Dermatology Cardiology Neurology Endocrinology Hospital Sales Urology

Fernando Borges Education Details

  • Espm Escola Superior De Propaganda E Marketing
    Espm Escola Superior De Propaganda E Marketing
    Marketing
  • Unopar - Universidade Norte Do Paraná
    Unopar - Universidade Norte Do Paraná
    Hospital Management
  • Unopar - Universidade Norte Do Paraná
    Unopar - Universidade Norte Do Paraná
    Business Management
  • Clay Central-Everly Jr. Sr. High School
    Clay Central-Everly Jr. Sr. High School

Frequently Asked Questions about Fernando Borges

What company does Fernando Borges work for?

Fernando Borges works for Diffucap

What is Fernando Borges's role at the current company?

Fernando Borges's current role is Head of Demand - Primary Care and Public Sales.

What is Fernando Borges's email address?

Fernando Borges's email address is fe****@****ail.com

What schools did Fernando Borges attend?

Fernando Borges attended Espm Escola Superior De Propaganda E Marketing, Unopar - Universidade Norte Do Paraná, Unopar - Universidade Norte Do Paraná, Clay Central-Everly Jr. Sr. High School.

What skills is Fernando Borges known for?

Fernando Borges has skills like Healthcare, Competitive Analysis, Market Analysis, Nephrology, Product Launch, Market Access, Negotiation, Pharmaceutical Sales, Oncology, Market Planning, Hospitals, Pharmaceutical Industry.

Who are Fernando Borges's colleagues?

Fernando Borges's colleagues are Marcelo Empresa Chemobras, Rafael Borges Dos Santos, Milena Zanelato, Luiz Claudio, Lucas Tahira, Joziane Ambrozio, Vanessa Cajaiba.

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