Key Account Manager
Current
Mar 2022 - Present
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Fernando Rodríguez Naharro Email & Phone Number
Key Account Manager
at
Avery Dennison Label and Packaging Materials
LinkedIn matched
✓ Verified August 2026
3 data sources
Profile completeness 100%
Current company
Role
Key Account Manager
Location
Madrid, Community of Madrid, Spain
Company size
Who is Fernando Rodríguez Naharro? Overview
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Quick answer
Fernando Rodríguez Naharro is listed as Key Account Manager at Avery Dennison Label and Packaging Materials, a with 1970 employees, based in Madrid, Community of Madrid, Spain. AeroLeads shows a matched LinkedIn profile for Fernando Rodríguez Naharro.
Fernando Rodríguez Naharro previously worked as Area Sales Manager Europe - Waring Commercial Products at Conair Corporation and Sales Associate Manager at Qualityfry. Fernando Rodríguez Naharro holds International Mba, Small And Medium-Sized Enterprise Development from Universität Leipzig.
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Avery Dennison Label and Packaging Materials
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Profile bio
About Fernando Rodríguez Naharro
Business administration professional with an international Master in Business Administration in Germany. Over 8 years of working experience in the sales and marketing areas, specifically in the B2C business within relevant multinational companies such as 3M, Nestlé, Johnson & Johnson and Shell.Proven track of sales achievements with successful results within specific budgets and timelines.
Listed skills include Microsoft Office, Mercadotecnia, Microsoft Excel, Estrategia De Mercadotecnia, and 25 others.
Current workplace
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Avery Dennison Label And Packaging Materials
Employees
1970
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8 roles
Fernando Rodríguez Naharro work experience
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Key Account Manager
Current
Mar 2022 - Present
Area Sales Manager Europe - Waring Commercial Products
Role:• Support/negotiate sales with existing and new customers who are of strategic importance to the organization• Visit key end users / customers from each importer detecting new needs• Attend / prepare shows (HOST / INTERNORGA / INTERGASTRA….)• Detect new needs on existing customers• Detect new trends on market• Propose/design product range customized to each dealer• Support on regional Waring websites and marketing actions like design in catalogues / roll ups / commercials.• Generate knowledge on market development/customer needs and competitor activities• Contribute to overall decision making• Reporting weekly to Managing Director
Oct 2017 - Feb 2022
Sales Associate Manager
- Responsible for sales to end customers/key accounts (Spain) and european distributors (Portugal, Germany, Norway, Sweden, Switzerland)- Generate knowledge on market development/ customer needs and competitor activities- Attend/prepare shows (Hostelco/ GOURMET / Alimentaria / SMAK..)- Detect new needs on existing customers- Detect new trends on market
Jan 2016 - Sep 2017
Sales Representative
Role:- Responsible for sales to key distributors in the consumer business unit- Design and implementation of incentives for distributors’ sales force- Direct negotiation with company key accounts (KAM)- Strategic planning and execution of sales quota within the assigned territoryHighlights:- Sales growth in 209% volume and 302% value (2012)- Evaluated as „Exceed performance“ in the Employee Contribution and Development Process (EC&DP) for exceeding company expectations- Awarded by the executive committee for leading and successfully executing a project about the management and improvement of a distributor under the Lean Six Sigma methodology
Nov 2011 - Sep 2013
Sales Representative
Role:- Responsible for sales of food & beverage products to direct customers in the traditional and modern channels (more than 90 SKUs/17 brands) in more than 30 points of sale- Execution of brand promotions and pull activities in points of sale- Coordination and supervision of merchandising staff within the assigned territory- Direct negotiations with company key accounts (KAM)- Strategic planning and execution of sales quota within the assigned territoryHighlights:- Achieved 104% of food & beverages business goals for key product categories
Nov 2010 - Nov 2011
Marketing Internship
Role:- Responsible for supporting brand managers with activities and tasks related with the consumer business- Control of brand budgets- Market research and competition analysis
Apr 2010 - Oct 2010
Assistant Of B2C Sales Manager
Role:- Responsible for assisting the country B2C sales manager- Sales administration and support to the B2C sales force- Market research and competition analysis- Control and collection of debt paymentsHighlights:- Overdue credit was reduced 32% during my tenure
Feb 2009 - Nov 2009
2 education records
Fernando Rodríguez Naharro education
International Mba, Small And Medium-Sized Enterprise Development
Bachelor'S Degree, Business Administration And Management, General
FAQ
Frequently asked questions about Fernando Rodríguez Naharro
Quick answers generated from the profile data available on this page.
What company does Fernando Rodríguez Naharro work for?
Fernando Rodríguez Naharro works for Avery Dennison Label and Packaging Materials.
What is Fernando Rodríguez Naharro's role at Avery Dennison Label and Packaging Materials?
Fernando Rodríguez Naharro is listed as Key Account Manager at Avery Dennison Label and Packaging Materials.
Where is Fernando Rodríguez Naharro based?
Fernando Rodríguez Naharro is based in Madrid, Community of Madrid, Spain while working with Avery Dennison Label and Packaging Materials.
What companies has Fernando Rodríguez Naharro worked for?
Fernando Rodríguez Naharro has worked for Avery Dennison Label And Packaging Materials, Conair Corporation, Qualityfry, 3M, and Nestlé S.A..
How can I contact Fernando Rodríguez Naharro?
You can use AeroLeads to view verified contact signals for Fernando Rodríguez Naharro at Avery Dennison Label and Packaging Materials, including work email, phone, and LinkedIn data when available.
What schools did Fernando Rodríguez Naharro attend?
Fernando Rodríguez Naharro holds International Mba, Small And Medium-Sized Enterprise Development from Universität Leipzig.
What skills is Fernando Rodríguez Naharro known for?
Fernando Rodríguez Naharro is listed with skills including Microsoft Office, Mercadotecnia, Microsoft Excel, Estrategia De Mercadotecnia, Gerencia De Ventas, Trabajo En Equipo, Liderazgo De Equipos, and Sales.
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