Fernando Ruiz Sordo Email & Phone Number

Mexico City, CDMX, MX

Ciudad De México, México

Channel Sales Management in North Latam region.

México

Channel & Distribution Partners Management

Ciudad De México Y Alrededores, México

Accountable for all sales initiatives in Mexico, dealing w/ end users, channel partners & distributors. Custom is an Italian corporation with an international presence and a large engineering footprint. - with headquarters in Parma (Italy) - that has achieved 25 years of success. Custom is a leading manufacturer of printing technologies for professional.

Mexico City Area, Mexico

• Responsibilities:
• Product training to channels: Wholesalers: Distributors, integrators (resellers & software developers) and Alliances.
• Certification to channels: Product Specialists & Authorized Service Centers.
• Management of strategic accounts: Grupo Modelo, Bimbo, Leche Lala, PepsiCo, Sigma Alimentos.
• Sales staff training: Hardware y supplies (New products, price changes, promotions, etc.)
• QBRs: Sales results vs quota, sales by product, business opportunities, demand generation activities.Achievements:

Mexico City

• Responsibilities:
• Customer service: end users, distributor channels, technology integrators and software developers in Mexico.
• Technical Sales: validation of products and solutions with end users (Operations, IT, Manufacturing, etc.) Development and presentation of RFI's and RFP's.
• Corporate liaison in U.S.A: coordination with key areas of the company such as customer service, manufacturing, logistics, finance, invoicing and engineering as well as reporting of results.
• Hiring of new wholesale distributors as logistical and financial allies, increasing the network of reseller channels in the territory.
• CRM Management (SFDC)

Mexico City

• Responsibilities:
• Customer service and sales in Mexico in the textile manufacturing sector, mainly maquiladoras.
• Business Development: identification of prospects and production programs for foreign brands.
• Corporate liaison in U.S.A. and Hong Kong: reporting of sales results, monitoring of quotas, as well as coordination with key areas of the operation (manufacturing, logistics, design, billing, etc.)
• Recruitment of personnel in Mexico: search, interview and recruitment.
• Startup of commercial operations in Mexico by importing products from China, USA and Dominican Republic; later with local production. Creation of legal entity in the country.Achievements:

Mexico City

• Responsibilities:
• Account management: end users in the self-adhesive materials and packaging industries.
• Customer Service: monitoring consumption, stocks, orders, billing and product shipping.
• Handling of potential customers: identification, pilot tests, validation & proposals.Achievements:
• Increase in sales from 19 million pesos in 2000 to 24 million pesos in 2003. (+ 26%)
• Obtaining the second highest volume account for the company. (Sancela-SCA)

Mexico City

• Responsibilities:.
• Account management: distributors and end users in industries such as pharmaceuticals, textiles, food, logistics and manufacturing, among others.
• Customer Service: Follow-up of orders, deliveries, invoicing, credit terms.
• Monthly sales statistics: Sales results reports by product, customer, sales executive.Achievements:
• Implementation of reports to monitor sales personnel.
• Establishment of quotas for the year 2000.

Support to salesManagement activities

Mexico City

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