Fernando Ruiz Sordo Email & Phone Number

Mexico City, Cdmx, Mx

Ciudad De México, México

Channel Sales Management in North Latam region.

México

Channel & Distribution Partners Management

Ciudad De México Y Alrededores, México

Accountable for all sales initiatives in Mexico, dealing w/ end users, channel partners & distributors. Custom is an Italian corporation with an international presence and a large engineering footprint. - with headquarters in Parma (Italy) - that has achieved 25 years of success. Custom is a leading manufacturer of printing technologies for professional markets and has become a point of reference for design and manufacturing of printing solutions globally while offering the most comprehensive product portfolio and product solutions on the market for Retail hardware and software solutions. (Kiosks, ATMs, Self Service, etc.)

Mexico City Area, Mexico

Responsibilities:• Product training to channels: Wholesalers: Distributors, integrators (resellers & software developers) and Alliances.• Certification to channels: Product Specialists & Authorized Service Centers.• Management of strategic accounts: Grupo Modelo, Bimbo, Leche Lala, PepsiCo, Sigma Alimentos. • Sales staff training: Hardware y supplies (New products, price changes, promotions, etc.)• QBRs: Sales results vs quota, sales by product, business opportunities, demand generation activities.Achievements:• Quota reach 2015: 110%• Quota reach 2016: $ 104%• Increase of certified channels from 10 to 15 between 2015 and 2016.• Contribution of the product line within the general portfolio 2015-2017: 10%

Mexico City

Responsibilities:• Customer service: end users, distributor channels, technology integrators and software developers in Mexico.• Technical Sales: validation of products and solutions with end users (Operations, IT, Manufacturing, etc.) Development and presentation of RFI's and RFP's.• Corporate liaison in U.S.A: coordination with key areas of the company such as customer service, manufacturing, logistics, finance, invoicing and engineering as well as reporting of results.• Hiring of new wholesale distributors as logistical and financial allies, increasing the network of reseller channels in the territory.• CRM Management (SFDC)• Channel Program (VARs): Implementation by categories, sales volumes and discount levels to consolidate demand generation initiatives and sales results.Achievements:• Creation of a network of wholesalers in Mexico. Recruitment of 5 distributors in the country: Ingram Micro, Nimax, Scan Source, Blue Star and Azerty.• Implementation of channel program in Mexico: 35 registered channel partners.• Increase in sales from $ 300,000 USD to $ 4,000,000 from 2007 to 2014.• Implementation of Strategic Alliance with Motorola Solutions (Accounts for approximately $ 500,000 USD

Mexico City

Responsibilities:• Customer service and sales in Mexico in the textile manufacturing sector, mainly maquiladoras.• Business Development: identification of prospects and production programs for foreign brands.• Corporate liaison in U.S.A. and Hong Kong: reporting of sales results, monitoring of quotas, as well as coordination with key areas of the operation (manufacturing, logistics, design, billing, etc.)• Recruitment of personnel in Mexico: search, interview and recruitment.• Startup of commercial operations in Mexico by importing products from China, USA and Dominican Republic; later with local production. Creation of legal entity in the country.Achievements:• Opening of offices and warehouse of finished product in Mexico (Torreon), reducing response times to customers with scheduled deliveries.• Recruitment. Sales: 2, Administrative: 1, Warehouse: 1, increasing coverage in the northern part of the country (Coahuila and Chihuahua)• Sales for 2,500,000 USD from 2004 to 2007.• Implementation of an outsourcing alliance in Mexico (approximately $ 500,000 USD sales)

Mexico City

Responsibilities:• Account management: end users in the self-adhesive materials and packaging industries.• Customer Service: monitoring consumption, stocks, orders, billing and product shipping.• Handling of potential customers: identification, pilot tests, validation & proposals.Achievements:• Increase in sales from 19 million pesos in 2000 to 24 million pesos in 2003. (+ 26%)• Obtaining the second highest volume account for the company. (Sancela-SCA)

Mexico City

Responsibilities:.• Account management: distributors and end users in industries such as pharmaceuticals, textiles, food, logistics and manufacturing, among others.• Customer Service: Follow-up of orders, deliveries, invoicing, credit terms.• Monthly sales statistics: Sales results reports by product, customer, sales executive.Achievements:• Implementation of reports to monitor sales personnel.• Establishment of quotas for the year 2000.

Support to salesManagement activities

Mexico City

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