Techsoulogy is a corporate brand for a family of specialist advertising, media, and entertainment firms (Tappx, Taproom, PlayOnContent, Contextualize-it ...) that combine the latest technology with a human approach and a constant exploration of knowledge in order to shape the media landscape. Techsoulogy was launched in November 2022 by the team behind Tappx, a leading global AdTech company. - Leading global online and offline marketing initiatives.- Building the global marketing department.- Repositioning the group brands and redefining the corporate narrative.- Strategically defining the new six-brand architecture.- Leading the creative team to ensure deliverables meet the brief, specifications, and brand image.

- Leading On and Offline global Tappx marketing initiatives and taking care of the Tappx brand.

- Plan and manage ad hoc marketing projects and initiatives.- Empower sales with compelling marketing collateral (pitch decks, custom decks, product flyers, case studies, product videos, sizzles, etc.). - Work with the sales and integrated marketing teams to customize products for prospective advertisers and publishers.- Establish a unified, cohesive product narrative for all product documentation, across multiple platforms.- Produce Mobile’s automated on-boarding emails and manage email marketing campaigns.- Running, building and optimizing lead generation campaigns on AdWords, Facebook, LinkedIn and Bing.

Tappx is a fast-growth AdTech company that delivers state-of-the-art digital advertising solutions for multiple platforms including Mobile, Desktop and CTV.

Compose the syllabus, give lectures and define the thesis milestones of the following subjects:MMDD29 /2024-2025- Fundamentals of technology for marketing (6 Sessions)- Product-led growth (2 Sessions)- Workshop: Digital properties prototyping (1 Session)- Thesis milestone definition (1 Subject)MMDD28 /2023-2024- Fundamentals of technology for marketing (5 Sessions)- Product-led growth (2 Sessions)- Workshop: Digital properties prototyping (1 Session)- Thesis milestone definition (1 Subject)MMDD27 /2022-2023- Fundamentals of technology for marketing (5 Sessions)- Product-led growth (2 Sessions)- Workshop: Digital properties prototyping (1 Session)- Thesis milestone definition (1 Subject)MMDD26 /2021-2022- Fundamentals of technology for marketing (5 Sessions)- Product-led growth (2 Sessions)- Talk: The manager in the construction of Customer Centricity (1 Session)- Thesis milestone definition (1 Subject)MMDD25 /2020-2021- Fundamentals of technology for marketing (5 Sessions)- Growth hacking (2 Sessions)- Thesis milestone definition (2 Subjects)MMDD24 /2019-2020- Fundamentals of technology for marketing (5 Sessions)- Growth hacking (2 Sessions)- Thesis milestone definition (2 Subjects)

Compose the syllabus and give effective lectures of the following editions:MMDD23 /2018-2019- Growth hacking (2 Sessions)- Tech glossary for marketers (1 Session)- Thesis milestone definitionMMDD22 /2017-2018- Growth hacking (2 Sessions)- Tech glossary for marketers (1 Session)MMDD21 / 2016-2017- Growth hacking (1 Session)

The Heptamarketer Archetype: Las habilidades tecnológicas del marketer digital.10th Anniversary Webcongress - Bogotá, Colombia 2019

Tech glossary for marketers ~ "Conceptos tecnológicos que todo 'marketer digital' debe conocer"

Closing session: "Growth Marketing" - Diplomado de Marketing digital

Restb.ai is an AI company specialized in computer vision. The API as product pushes the boundaries of machine learning, having been designed from the ground up to accurately recognize complex concepts within a real estate context.

- Plan and manage the execution of the Digital marketing plan.- Manage and design the owned media properties.- Track, report and analyze analytics, and campaigns performance.- Establish KPIs, tracking system, attribution model and performance KPI’s.

Deploy as performance manager new strategies in order to acquire relevant traffic: - Manage monthly budgets between 100k - 300k on Search, Display and Social campaigns in several countries on all 5 continents: US, CA, GB, AU, NZ, SG, ZA, JP,DE, LATAM … - Collect, analyze data, identify trends and insights in order to optimize KPI’s such as CPC,CPL,CPA,%CTR,%LTR & ROI. - Generate regular performance reports for distribution within the company.Inspire the creative team by creatively generating new ideas: - Iterate testing new creatives, landing pages, channels and tools in order to meet targets.Manage projects across Marketing, Analytics & IT teams: - Identify new opportunities to improve digital marketing processes - Coordinate projects such as: Facebook Ads Automation tool, API’s Integration, Custom Hacks, Web analytics…Goals achieved: Main account improvement widely exceeding company's highest expectations (CPL / ROI )

Bpremium is an online platform that selects the most premium events and locations. Premiumguest is the most complete nightlife and event managing tool where anyone can create events, manage guestlists, sell tickets, assist your VIPs, control, obtain results ...-Working with the Marketing team: * Improving the KPI's tracking and User monitoring. * Designing new digital marketing campaings. * Leveraging data to build insights about seo, email marketing, remarketing campaigns and user acquisition- Defining with the Management team the roadmap of Premiumguest's new features. - Liaising with the DevOps team redesigning scalable back-end services. * Carrying out Amazon Web Services (AWS) Benchmark.- Working closely with design and development teams to relaunch and implement optimized web interfaces using html5, CSS, and JavaScript.- Testing and reporting the new strategy optimized for growth and engagement.

Intelligius is an e-commerce & strategy studio that develops data products ready to use and other online digital assets.Responsibilities:- Designed, developed and delivered data products as SaaS - Designed and launched a new brand and e-commerce channel [+] Ask me for my complete CV

All-rankings is a social platform based on rankings and polls. 7000 visits on opening day. Finalist in top entrepreneur contests in Europe. And Rankswers is an online market research platform for companies http://vimeo.com/9878267Responsibilities:- Relaunched and ‘Full Stack’ developed new All-rankings.com and Rankswers. * SEO , web analysis, project management and growth hacking * UI designing, * front-end development and back-end development- Developed new features to increase the user base engagement and content viral growth [+] Ask me for my complete CV

Leaders in Language Courses worldwide. Since 2003 QualityCourses is specialist in language courses worldwide for individuals and companies.Responsibilities:- Developed Webcrawlers for retrieving online open data - Developed new features to our Wordpress MU distributed platform - Multivariate testing of landing pages [+] Ask me for my complete CV

Bootstrapping Searchcongress working closely with the CEO, Ouali Benmeziane.SearchCongress is the advanced Search Marketing Event for online professionals, SEO/PPC experts and agencies in Spain. We bring you the best speakers in the market. The conferences and workshops are all on an advanced level in order for you to reach the maximum of your field. Every year we’re gaining more credibility and relevance because we bring together the most knowledgeable minds of the business.Responsibilities:- Web development - Working with the CEO in service design, branding and online marketing. [+] Ask me for my complete CV

Digital assets design & online strategy development

FEATURED PRODUCTS: A top rated desktop pack that improves the YouTube experience: more than 600K users from over 130 countries. (2006 - 2007). | A Bittorrent search engine technology for desktop (Peer2Peer), more than 150K files indexed and 60K users for the first 3 months. (2005) Responsabilities:- Conduct market research and competitor analysis to identify trends and new opportunities in the desktop software market .- Product design & development.- Optimize high performing adware UI's and drive user-satisfaction in all products.- Manage desktop app lifecycle.- Build strong relationships with online media publishers and manage online distribution channels. - Keep a great arbitrage margin through cheap user acquisition.