Fernando Sanchez-Mayoral Posada

Fernando Sanchez-Mayoral Posada Email and Phone Number

Planet Aligner at SAP @
Fernando Sanchez-Mayoral Posada's Location
Greater Madrid Metropolitan Area, Spain
Fernando Sanchez-Mayoral Posada's Contact Details

Fernando Sanchez-Mayoral Posada work email

Fernando Sanchez-Mayoral Posada personal email

n/a
About Fernando Sanchez-Mayoral Posada

My career started on the F&A area but soon I moved to consulting in the IT industry-Business applications area. After 4 years of experience in consulting I moved to sales and marketing positions. Presales consultant and solution marketing expert on the F&A area-business applications. I moved to business development in the EMEA area, conducting business generation projects at European level. I was promoted to the global marketing organization of SAP focused on event projects direction. Currently I manage event marketing 360 degree campaigns at global level and implement event governance and common brand experience worldwide.Specialties: 360 marketing campaigns, lead generation, event management, measurement and tracking, ROI analysis, governance, business processes and rules implementation, Big Data, data management, BI.

Fernando Sanchez-Mayoral Posada's Current Company Details
SAP SE

Sap Se

Planet Aligner at SAP
Fernando Sanchez-Mayoral Posada Work Experience Details
  • Sap Se
    Director Global Tradeshows
    Sap Se Jan 2015 - Present
    Madrid Area, Spain
    Head of the global third-party events organization of SAP. Responsabilities include portfolio definition and execution of the presence of SAP at major global conferences and tradeshows such as Mobile World Congress, Sibos, NRF or WebSummit.
  • Sap Ag
    Director - Global Events Strategy And Governance - Ww Manager Sap Forums
    Sap Ag Oct 2013 - Mar 2015
    Madrid Area, Spain
    Define event governance across SAP for all key strategic event components to ensure consistency in event formats & design, measurement, attendee experience and event follow-up among others.Implementation of global business processes and business rules across the events marketing practice of SAP, including measurement, ROI analysis and event benchmarking. As part of this role, I am the worldwide manager of the SAP Forums program, assuring consistency on messaging, contents and brand and attendee experience in a series of more than 70 events worldwide.
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  • Sap Global Marketing
    Global Events Team Lead
    Sap Global Marketing Sep 2003 - Feb 2014
    Event projects lead at global level, including major SAP corporate events projects. (Mobile World Congress, GEA program, European Utilities Week, SIBOS...). The job includes the design, development and execution of 360 marketing campaigns for Global events (SAPPHIRE, TechEd).Measurement of Global events KPI's, lead generation and tracking. Execution of EMEA Region wide marketing campaigns, country coordination and field marketing execution.
  • Sap
    Field Marketing Director-Emea
    Sap Aug 1998 - Sep 2003
    Responsible for 360 Marketing programs on the EMEA region. Full execution of campaigns from marketing mix definition to lead collection and reporting.
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  • Sap España Sa
    Field Solution Marketing Manager-Presales
    Sap España Sa Jan 1997 - Jul 1998
    Solution marketing manager at SAP España, SAP's subsidiary for the Spanish and Latin American geographies. I was responsible for new solution market introduction in the areas of F&A, financial industry, healthcare and public sector
  • Db Software
    Presales
    Db Software 1995 - 1997
    Madrid Area, Spain
    Again, presales consultant and consultant in an ERP implementation company. DB software was the business software division of Dun and Bradstreet. First Client-server implementations in Spain where done by my team
  • Cinsa
    Consultant - Erp Financials
    Cinsa Jan 1990 - Aug 1995
    Madrid Area, Spain
    After a short period in the F&A department, I moved to ERP consulting specially in the Finance area. CINSA was an IBM subsidiary dedicated to ERP implementation in the mainframe and AS/400 environments
  • Fycit-Alsa
    Scholarship Comett Program (Ue)
    Fycit-Alsa Jan 1989 - Dec 1990
    I spent one year in London, working at ALSA with a grant from the UE. This period gave me some first experience in international environments and fluent english capabilities

Fernando Sanchez-Mayoral Posada Skills

Lead Management Content Planning Business Development Content Marketing Lead Generation Customer Relationship Management Strategy Demand Generation Program Management Marketing Sap Erp Business Process Event Management Business Intelligence Social Media Marketing Email Marketing Management Project Management Marketing Communications Marketing Strategy Crm Sap Crm

Fernando Sanchez-Mayoral Posada Education Details

Frequently Asked Questions about Fernando Sanchez-Mayoral Posada

What company does Fernando Sanchez-Mayoral Posada work for?

Fernando Sanchez-Mayoral Posada works for Sap Se

What is Fernando Sanchez-Mayoral Posada's role at the current company?

Fernando Sanchez-Mayoral Posada's current role is Planet Aligner at SAP.

What is Fernando Sanchez-Mayoral Posada's email address?

Fernando Sanchez-Mayoral Posada's email address is fe****@****sap.com

What schools did Fernando Sanchez-Mayoral Posada attend?

Fernando Sanchez-Mayoral Posada attended Universidad De Oviedo.

What skills is Fernando Sanchez-Mayoral Posada known for?

Fernando Sanchez-Mayoral Posada has skills like Lead Management, Content Planning, Business Development, Content Marketing, Lead Generation, Customer Relationship Management, Strategy, Demand Generation, Program Management, Marketing, Sap Erp, Business Process.

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