Fernando Santa F.

Fernando Santa F. Email and Phone Number

Growth | Business Development | Marketing | Innovation | Sales | Strategy | Digital Transformation | Entrepreneur | Startups @ Adarna Health Data
Fernando Santa F.'s Location
São Paulo, São Paulo, Brazil, Brazil
Fernando Santa F.'s Contact Details

Fernando Santa F. personal email

About Fernando Santa F.

Experienced Economist and Industrial Engineer with an MBA. Strong passion for driving innovation, marketing, and digital solutions in the Health, Strategic Consulting & Services sectors. A holistic leader with a strong background in operations, team development, and cross-functional collaboration, I have led multidisciplinary teams across multiple areas, including Operations, Strategic Planning, Marketing, Growth, Finance, Logistics, and Human Resources.With over 15 years of experience in Colombia and Brazil, as well as projects throughout Latin America and the United States, I have a proven track record of driving process improvement, digital transformation, and cultural change to enable sustainable growth. My expertise in communications, marketing, and strategic planning has helped me build strong relationships with clients and partners, while my international experience and fluency in English, Spanish, and Portuguese have allowed me to navigate complex global markets.I am passionate about leveraging my skills and experience to drive impactful results for organizations looking to expand their operations in Brazil and across Latin America.

Fernando Santa F.'s Current Company Details
Adarna Health Data

Adarna Health Data

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Growth | Business Development | Marketing | Innovation | Sales | Strategy | Digital Transformation | Entrepreneur | Startups
Fernando Santa F. Work Experience Details
  • Adarna Health Data
    Cgo
    Adarna Health Data Mar 2020 - Present
    Data engineering startup dedicated to facilitating and improving data-driven decision-making in the healthcare sector, improving the quality of life for patients and their families.• Responsible for developing and implementing the growth strategy, the portfolio of analytics and digital health solutions, client management and strategic partnerships• Responsible for bringing short and long term contracts to the company• At Adarna Health Data we have developed an innovative strategy to integrate health data with the patient's journey in mind, this makes it easier to unify different sources and generate better actionable insights. With this focus, the company won first place in the Inova Labs SVS SUS, with the objective of implementing a data insights platform for the SUS that can be applied to the health sector in general.
  • Hopewell Group
    Co-Founder, Advisor
    Hopewell Group Sep 2016 - Present
    São Paulo, São Paulo, Br
    Hopewell group (HWG) is a Business Development and Growth company created with the aim of supporting companies and / or entrepreneurs in the development of business plans and / or commercial expansion. Support in the development of the group's businesses such as: • Sete24 – service sector Startup - Development of commercial strategy• Health Data – Idea pre-accelerated with Bio Minas and which originated Adarna Health Data• B!Play (www.bhubplay.com) – Spanish Marketing Startup – Support the company's activities in Latin America• BenFitBox – service / benefits Startup - Strategy and business model design• Indigitall – Marketing Tech Spanish Startup– Support in the soft-landing strategy in Brazil• Tenerity – Loyalty and Recognition Multinational – Growth strategy local consultant with focus I the main Brazilian e-commerce.
  • B!Play Global Content
    Managing Partner Brazil
    B!Play Global Content Jun 2017 - Present
    Madrid, Es
  • Solinftec - Automação Sem Limites
    Cso
    Solinftec - Automação Sem Limites Oct 2018 - Mar 2020
    Araçatuba, Sp, Br
    Main Brazilian AgTech company, world leader in the development of solutions that help the farmer in decision making, improving his agricultural operation and reducing the environmental impact at the same time. Present in more than 10 countries and with recurring annual growth of 2 digits.• Responsible for building capabilities and professionalizing the areas of Finance, Legal, Human Resources, Supply Chain, Marketing and Workplace.• Development and implementation transformational changes and plans for all areas to meet the needs of exponential growth and internationalization of the company (USA and LatAm: Colombia, Peru, Argentina, Uruguay, Costa Rica).• Strategic fundraising support via agricultural bonds (US$20.5M – CRA) and venture capital (USD $40M).• Improvement of financial processes (budget, planning, reporting, SAP implementation, receivables management), logistics (import, export, purchase of materials, S&OP), Human Resources (variable compensation system, benefits, positions and salaries, human development, policies, skills) Marketing (external communication, events, commercial strategy, brand) and Support Services (Property management, Facilities, Travel, Communication, Fleet)• Gains from process improvements greater than USD$3 million• Direct report to the CEO, direct team of 8 people.
  • Sodexo
    Executive Director Of Strategic Planning & Marketing (Cmo / Cso)
    Sodexo Sep 2013 - Sep 2016
    92866 Issy Les Moulineaux Cedex 9, Fr
    • Lead the implementation of Growth, Marketing and Sales strategies resulting in an increase in annual sales of an average of 15% reaching a turnover of over R$2.2B (USD$630M)• Lead, together with the CEO and support from the Board of Directors, the company's transformation project.• Improve Sodexo's brand positioning by increasing media appearances by more than 100% year over year. (Inbound, PR, Outbound, Events).• Responsible for the company's innovation and digital transformation area, initiating the data-based decision-making culture improving business processes, service portfolio, customer management and growth management.• Develop and disseminate corporate ESG projects, including the creation of the Stop Hunger institute.• Direct report to the CEO, 8 direct reports.
  • Sodexo
    Facilities Management Business Unit Head (Coo)
    Sodexo Sep 2008 - Aug 2013
    92866 Issy Les Moulineaux Cedex 9, Fr
    • Responsible for the start-up of the Facilities Management (FM) division / business unit (BU). From the design to the implementation of the business model.• Responsible for building and managing operational, commercial, and technical teams. As result, FM sales exceeded R$ 250 million, divided into more than 50 customers, 200 operations and with more than 20 types of services provided.• Managed the merger between INFRALL and Sodexo FM, improving operating results by more than 8%, reducing administrative staff by more than 10% and maintaining customer retention above 95%.• Developed the business unit's growth model including the services portfolio, the customer management model, lean service delivery system and the model to develop new ad hoc solutions. In addition to the growth achieved, the model improved the sales hit rate by more than 20%.• Lead the Digital Transformation of the business unit. As a highlight, I developed Sodexo's CMMS (Computerized Maintenance Management System) solution with IBM; solution that became a global initiative and the basis for the worldwide partnership between the companies.• Direct report to the CEO, 12 direct reports.
  • Alvarez And Marsal
    Restructuring Director
    Alvarez And Marsal May 2008 - Sep 2008
    New York, Ny, Us
    Alvarez & Marsal (A&M) is a global consulting services company that stands out in the areas of turnaround and performance improvement. A&M is present in 18 countries with 45 offices and more than 2,500 employees.• Diagnosis and development of an improvement plan for a Brazilian company within the Retail Top 25, finding gains in sales (improvement in store layout and product mix) and in costs (efficiencies by reformulating its supply chain). The plan showed gains of more than R$30 million in one year. A&M was selected to manage the company in the following years.• Development of a restructuring plan for a sugar and alcohol plant, including an operational improvement plan and a financial recovery plan.• Reporting to the CEO and reporting to the project head.
  • Novartis
    Latam Change & Transfers Head
    Novartis Aug 2004 - Feb 2008
    Basel, Baselstadt, Ch
    • Project management to transfer and change products production in Latin America (LatAm). The projects in numbers: 35 brands, 180 SKUs, 11 million annual sales units.• Lead International cross-functional teams from different backgrounds (Marketing, Production, Regulatory Affairs and Supply Chain), reducing the average implementation time and maintaining the service level at 99.9%• Active participation in the development of continuous production improvement initiatives. (Six Sigma, LEAN, FAR)• Direct report to the Head of Supply Chain LatAm and matrix reporting to the Head of C&T Global
  • Novartis
    Supply Chain Manager
    Novartis Mar 2003 - Aug 2004
    Basel, Baselstadt, Ch
    • Manage the Supply Chain team (Demand Planning, Purchasing, Foreign Trade, Warehousing and Distribution), reducing inventory in one month and generating savings of US$ 1.5 million per year.• Driving strategic initiatives with different internal areas, improving sales forecast and service level in supply (98.5%).• Reporting to the CFO and later to the Head of Supply Chain LatAm, 6 direct reports.
  • Novartis
    Business Planning & Analysis (Bpa)
    Novartis Dec 2001 - Mar 2003
    Basel, Baselstadt, Ch
    • Select as an Early Development Candidate• Improve the financial report (FRS) to the headquarters preparation time (4 days to 1 day).• Together with the BPA Head structuring the Balanced Scorecard of the entire company.• Responsible jointly with the BPA Head for the company's strategic and financial planning.• Develop a business model to improve investment allocations in Marketing.• Direct report to BPA Head Colombia.
  • Aiesec
    Aiesec Eci Founder & President
    Aiesec 1999 - 2002
    Montreal, Quebec, Ca

Fernando Santa F. Skills

Business Planning Strategic Planning Management Negotiation Supply Chain Business Strategy Project Planning Sales Leadership Forecasting Strategy Marketing Retail Team Leadership Operations Management Project Management Team Management Budgets Market Analysis International Business Facilities Management Business Development Restructuring Change Management Finance Team Building Budgeting Marketing Strategy Procurement Contract Negotiation Competitive Analysis Social Media Marketing Digital Marketing

Fernando Santa F. Education Details

  • Wharton Online
    Wharton Online
    Entrepreneurship/Entrepreneurial Studies
  • University Of California, Davis
    University Of California, Davis
    Health/Health Care Administration/Management
  • Northeastern University
    Northeastern University
    Health/Health Care Administration/Management
  • Massachusetts Institute Of Technology - Sloan School Of Management
    Massachusetts Institute Of Technology - Sloan School Of Management
    Digital Transformation
  • Singularity University
    Singularity University
    Entrepreneurship
  • Northwestern University
    Northwestern University
    Marketing
  • Robert Kennedy University
    Robert Kennedy University
    Business Development & Leadership
  • Escuela Colombiana De Ingeniería Julio Garavito
    Escuela Colombiana De Ingeniería Julio Garavito
    Ingeniería Industrial
  • Universidad De La Sabana
    Universidad De La Sabana
    International Marketing
  • Escuela Colombiana De Ingeniería Julio Garavito
    Escuela Colombiana De Ingeniería Julio Garavito
    Industrial Engeneering

Frequently Asked Questions about Fernando Santa F.

What company does Fernando Santa F. work for?

Fernando Santa F. works for Adarna Health Data

What is Fernando Santa F.'s role at the current company?

Fernando Santa F.'s current role is Growth | Business Development | Marketing | Innovation | Sales | Strategy | Digital Transformation | Entrepreneur | Startups.

What is Fernando Santa F.'s email address?

Fernando Santa F.'s email address is fe****@****ive.com

What schools did Fernando Santa F. attend?

Fernando Santa F. attended Wharton Online, University Of California, Davis, Northeastern University, Massachusetts Institute Of Technology - Sloan School Of Management, Singularity University, Northwestern University, Robert Kennedy University, Escuela Colombiana De Ingeniería Julio Garavito, Universidad De La Sabana, Escuela Colombiana De Ingeniería Julio Garavito.

What are some of Fernando Santa F.'s interests?

Fernando Santa F. has interest in Children, Environment, Science And Technology, Animal Welfare, Health.

What skills is Fernando Santa F. known for?

Fernando Santa F. has skills like Business Planning, Strategic Planning, Management, Negotiation, Supply Chain, Business Strategy, Project Planning, Sales, Leadership, Forecasting, Strategy, Marketing.

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