Fernando Santa F. Email & Phone Number

Data engineering startup dedicated to facilitating and improving data-driven decision-making in the healthcare sector, improving the quality of life for patients and their families.• Responsible for developing and implementing the growth strategy, the portfolio of analytics and digital health solutions, client management and strategic partnerships• Responsible for bringing short and long term contracts to the company• At Adarna Health Data we have developed an innovative strategy to integrate health data with the patient's journey in mind, this makes it easier to unify different sources and generate better actionable insights. With this focus, the company won first place in the Inova Labs SVS SUS, with the objective of implementing a data insights platform for the SUS that can be applied to the health sector in general.

São Paulo, São Paulo, Br

Hopewell group (HWG) is a Business Development and Growth company created with the aim of supporting companies and / or entrepreneurs in the development of business plans and / or commercial expansion. Support in the development of the group's businesses such as: • Sete24 – service sector Startup - Development of commercial strategy• Health Data – Idea pre-accelerated with Bio Minas and which originated Adarna Health Data• B!Play (www.bhubplay.com) – Spanish Marketing Startup – Support the company's activities in Latin America• BenFitBox – service / benefits Startup - Strategy and business model design• Indigitall – Marketing Tech Spanish Startup– Support in the soft-landing strategy in Brazil• Tenerity – Loyalty and Recognition Multinational – Growth strategy local consultant with focus I the main Brazilian e-commerce.

Madrid, Es

Araçatuba, Sp, Br

Main Brazilian AgTech company, world leader in the development of solutions that help the farmer in decision making, improving his agricultural operation and reducing the environmental impact at the same time. Present in more than 10 countries and with recurring annual growth of 2 digits.• Responsible for building capabilities and professionalizing the areas of Finance, Legal, Human Resources, Supply Chain, Marketing and Workplace.• Development and implementation transformational changes and plans for all areas to meet the needs of exponential growth and internationalization of the company (USA and LatAm: Colombia, Peru, Argentina, Uruguay, Costa Rica).• Strategic fundraising support via agricultural bonds (US$20.5M – CRA) and venture capital (USD $40M).• Improvement of financial processes (budget, planning, reporting, SAP implementation, receivables management), logistics (import, export, purchase of materials, S&OP), Human Resources (variable compensation system, benefits, positions and salaries, human development, policies, skills) Marketing (external communication, events, commercial strategy, brand) and Support Services (Property management, Facilities, Travel, Communication, Fleet)• Gains from process improvements greater than USD$3 million• Direct report to the CEO, direct team of 8 people.

92866 Issy Les Moulineaux Cedex 9, Fr

• Lead the implementation of Growth, Marketing and Sales strategies resulting in an increase in annual sales of an average of 15% reaching a turnover of over R$2.2B (USD$630M)• Lead, together with the CEO and support from the Board of Directors, the company's transformation project.• Improve Sodexo's brand positioning by increasing media appearances by more than 100% year over year. (Inbound, PR, Outbound, Events).• Responsible for the company's innovation and digital transformation area, initiating the data-based decision-making culture improving business processes, service portfolio, customer management and growth management.• Develop and disseminate corporate ESG projects, including the creation of the Stop Hunger institute.• Direct report to the CEO, 8 direct reports.

92866 Issy Les Moulineaux Cedex 9, Fr

• Responsible for the start-up of the Facilities Management (FM) division / business unit (BU). From the design to the implementation of the business model.• Responsible for building and managing operational, commercial, and technical teams. As result, FM sales exceeded R$ 250 million, divided into more than 50 customers, 200 operations and with more than 20 types of services provided.• Managed the merger between INFRALL and Sodexo FM, improving operating results by more than 8%, reducing administrative staff by more than 10% and maintaining customer retention above 95%.• Developed the business unit's growth model including the services portfolio, the customer management model, lean service delivery system and the model to develop new ad hoc solutions. In addition to the growth achieved, the model improved the sales hit rate by more than 20%.• Lead the Digital Transformation of the business unit. As a highlight, I developed Sodexo's CMMS (Computerized Maintenance Management System) solution with IBM; solution that became a global initiative and the basis for the worldwide partnership between the companies.• Direct report to the CEO, 12 direct reports.

New York, Ny, Us

Alvarez & Marsal (A&M) is a global consulting services company that stands out in the areas of turnaround and performance improvement. A&M is present in 18 countries with 45 offices and more than 2,500 employees.• Diagnosis and development of an improvement plan for a Brazilian company within the Retail Top 25, finding gains in sales (improvement in store layout and product mix) and in costs (efficiencies by reformulating its supply chain). The plan showed gains of more than R$30 million in one year. A&M was selected to manage the company in the following years.• Development of a restructuring plan for a sugar and alcohol plant, including an operational improvement plan and a financial recovery plan.• Reporting to the CEO and reporting to the project head.

Basel, Baselstadt, Ch

• Project management to transfer and change products production in Latin America (LatAm). The projects in numbers: 35 brands, 180 SKUs, 11 million annual sales units.• Lead International cross-functional teams from different backgrounds (Marketing, Production, Regulatory Affairs and Supply Chain), reducing the average implementation time and maintaining the service level at 99.9%• Active participation in the development of continuous production improvement initiatives. (Six Sigma, LEAN, FAR)• Direct report to the Head of Supply Chain LatAm and matrix reporting to the Head of C&T Global

Basel, Baselstadt, Ch

• Manage the Supply Chain team (Demand Planning, Purchasing, Foreign Trade, Warehousing and Distribution), reducing inventory in one month and generating savings of US$ 1.5 million per year.• Driving strategic initiatives with different internal areas, improving sales forecast and service level in supply (98.5%).• Reporting to the CFO and later to the Head of Supply Chain LatAm, 6 direct reports.

Basel, Baselstadt, Ch

• Select as an Early Development Candidate• Improve the financial report (FRS) to the headquarters preparation time (4 days to 1 day).• Together with the BPA Head structuring the Balanced Scorecard of the entire company.• Responsible jointly with the BPA Head for the company's strategic and financial planning.• Develop a business model to improve investment allocations in Marketing.• Direct report to BPA Head Colombia.

Montreal, Quebec, Ca

Entrepreneurship Specialization, Entrepreneurship/Entrepreneurial Studies

Health Information Literacy For Data Analytics, Health/Health Care Administration/Management

Healthcare Trends For Business Professionals Specialization, Health/Health Care Administration/Management

Master'S Degree, Digital Transformation

Exponential Foundations Series, Innovation, Entrepreneurship

Social Media Marketing Specialization, Marketing

Mba, Business Development & Leadership

Economist, Ingeniería Industrial

Diploma, International Marketing

Engineer, Industrial Engeneering