Fernando Oliveira Email & Phone Number

São Paulo E Região, Brasil

Responsible for prospecting new accounts, sale of packaging equipment and automation systems robotized to Food and Beverage, Cosmetic and Pharma segments.• Strengthening and expansion of sales in strategic accounts.• Elaboration of the Business Plan for the segment.• Sales actions to the dairy market, that resulted in direct sales of automation solutions systems.

America

• Mapped the market, identified needs and trends, analyzed competitors and prospected new business partners • Screening and recruiting new distributors for underserved areas or replacing under-performing channels • Strengthening distributors’ sales people and their application skills through formal product and sales training while creating staff succession plans • Keeped updated the business policy as needed • Responsible for sales of X-Ray equipments, Checkweighers and Metal Detectors • Identified new business partners in international exibitions

• Development Plan for Staubli, focused on growth and brand recognition in the Brazilian market as a supplier of robots of high quality and performance.• Business Plan for Brazil, becoming Benchmark model, being used globally as a world standard analysis for elaboration to business plans of the company.• Management of Salespeople and Support team.• Market mapping, responsible for P & L result and marketing.• Development and implementation of important partnerships with machine manufacturers (OEM)• Responsible for recognition of Staubli brand in the Brazilian market as a major supplier of robots and services through the constant presence in fairs and events of food segments, automotive and automation.• Active participant in the discussion ABIMAQ group, which seeks to increase the Brazilian industry competitiveness through the use of robots.

• Sales team management (7 salesmem / 6 application engineers) and distributors in order to achieve business and financial objectives of the company in term of profit and losses.• Improvement of the quality of sales visits trough with KPI´s and monitoring of the Customer ´s investment plan,market segmentation and development of the Business Plan for each area.• Launch of the Partners Sales Channel Program.• Main Result:2012- 23MBRL - 24% below the budget 2013- 53MBRL - 32% above the budget• ABB Become the market leader of the Palleting cells. (45 cells sold from 2012-2014)

São Paulo Area, Brazil

• Responsible for prospecting new accounts and sale of equipment and automation systems robotized by the Food and Beverage, Cosmetic and Pharma.• Development of partnerships with equipment manufacturers thus increasing the possibilities for sales and synergy of business.• Strengthening and expansion of sales in strategic accounts such as Nestle, BRFoods, SIGcombibloc, DAIRY Bela Vista (Piracanjumba) Italac, etc.• Elaboration of the Business Plan for the segment.• Sales actions to the dairy market, that resulted in direct sales automation system solutions in the amount of 20 MBRL between the years 2010-2012.• Active participation as a member of the strategic team of ABB sales, participating in quarterly meetings held in Germany, USA and China.• ABB Sales growth in Food & Beverage Market in the order of 300% between 2010 and 2012

• Responsible for the new Packintec Division focused on robotics systems.• Launch and implementation of Business Plan for "Packintec Robotics" • Participation of the Fanuc´s training.• Recognized as the Best Fanuc Integrator, receiving the award during the Fanuc sales meeting in 2008.• Responsible for the 5 salesmen, 5 agents and 5 application engineers.• Management of profit and losses of this new division.• Main Result:• 2008- 20MBRL - Packintec Robotics became market leader supplier of Robotics Packaging lines.

• Prospecting for new accounts and sale of equipment and packaging automation systems.• Development and implementation of technical / commercial training for sales teams, aiming the qualification and development of the team. • Development of the partnership with International equipment manufacturers such as: LANGEN-CANADA / Safeline - USA / Ulma - SPAIN / Varpe - SPAIN / Fanuc - USA and others. • Responsible for the process of development and implementation of systems of metal contamination control and weight management systems for products, in the food industry and other applications.

• Development of automatic packaging lines and packaging in general.• Management the projects and cost control on development of new technologies and suppliers.• Responsible for develop partners, national and international, to supply turn-key projects.• Responsible for technical support to the client in project development and implementation of new equipment in the packaging.• Implementation of new equipment and packaging concepts for national and multinational companies such as Nestle, Kraft Foods, Unilever and others.

Team leader with 12 persons, responsible for production line, quality, maintenance and implementation of TPM programs, responsible for results and improvement of the lines productivity.

Education record

•Especialização em Estilo de Gestão e Liderança – FGV – Fundação Getúlio Vargas

Fundamentos De Marketing

Bachelor'S Degree, Engineering

•Superior - Universidade Paulista -UNIP - Engenharia Mecatrônica