Fernando Sierra Email & Phone Number

Argentina

Argentina

Current: Professor / Chief of Practical Applications - Subject: Administration - Careers: Bachelor's Degree in Administration, Public Accountant, Bachelor's Degree in Human Resources, Bachelor's Degree in Business Management.

Buenos Aires, Argentina

We’re a team of professionals that drive organizations growth involving the actors of the commercial system (suppliers, employees, customers), creating and implementing efficient integral solutions. In this way we promote that our clients grow in a sustainable manner, optimizing the connection with their business context.We imagine and work by and for a commercial system that integrates all its components optimally in order to effectively connect with its environment, increasing the social and environmental value of commercial initiatives.www.salesciology.com

Argentina

Responsible for designing and leading the company's expansion and development strategy for new businesses, with a team of 8 people.Main challenges: redesign of the commercial and operational model, definition of growth criteria and recommended structure of commercialization formats, development and execution of an expansion matrix of alternative businesses in the medium and long term, daily management of the main variables of the wholesale and corporate business.

Argentina

Responsible for leading and developing corporate business in Argentina, managing a Ar$ 300 million business across almost 900 customers and in charge of a commercial and administrative team of 10 associates.Main challenges: integral design of a new corporate business model, definition of the commercial policy and relationship strategy framework with corporate channel, synergies development with company retail business.

Argentina

Responsible for key accounts portfolio with operations in Argentina, Chile, Uruguay, Paraguay, Peru and Bolivia, managing a business that represents U$S 210 million revenues, 70 customers and 720 millions of daily effective contacts (consumers).Main challenges: business plan development at divisional level, commercial capabilities improvement, negotiation point of contact for regional / international key customers and master franchisees, interaction routines with company global teams.

Argentina

Responsible for Argentina accounts portfolio, managing a U$S 160 million revenues business distributed among 10 customers and in charge of a U$S 2.5 million budget and the development of 3 reports to the position during the period.Main challenges: national agreements negotiation and joint business planning development with customers, bottling system coordination for daily business management, cross-functional teams leadership for innovative customer initiatives development.

Argentina

Responsible for the development of new channels of commercialization for dairy products in Argentina, growing 5X channel volume in 12 months (achieving U$S 11 million revenues) and leading a team of sales heads and pre-sellers.Main challenges: department re-designing, open new / profitability of existing channels of commercialization, national and international agreements negotiation, channel business plan development.

Argentina

Responsible for sales management in modern trade key customers (Hpmkts & Spmkts), managing revenues for U $ S 6 million (at the beginning) / U $ S 19 million (at the end), and in charge of a budget of 40% over sales and a team of 50 (minimum) / 75 (maximum) associates.Main challenges: commercial investment optimization, implementation of commercial guidelines, follow-up of business variables, national agreements negotiation, collaborative plans implementation.

Argentina

Responsible for the design, organization and start-up of the merchandising and promotions department, for defining, implementing and following-up product exhibition and promotion policies at national level. In charge of a U$S 3.5 million budget and a team of 150 associates and 2 outsourced agencies.

Argentina

Responsible for merchandising department, fully managing company’s product exhibition policy, with a U$S 2.2 million budget and a team of 240 associates and 1 outsourced agency. Additional execution of a promotional budget of U$S 2.4 millions.

Argentina

Responsible for merchandising management in modern trade key customers, developing guidelines and better conditions for company’s product exhibition, leading a team of 50 / 60 merchandisers. Additional support for opportunities detection and following-up promotional activities.

Argentina

Responsible for the follow-up, logistic support and efficiency / effectiveness control of the sales force and for the design and production of the supporting materials to daily sales management.

Argentina

Responsible for the analysis of the whole sales process: evolution, salesman’s and customers’ efficiency and profitability, current accounts and customer service. Development of options for sales variables statistic control.

Anthropological Innovation & Cultural Change, Postgraduate

Master Of Business Administration - Mba, Master

Management Development Program - Marketing, Postgraduate

Sociology Graduate, University Degree