Fernando Signori Email & Phone Number

State Of São Paulo, Brazil

Gerente de Marketing da Cortag, uma multinacional brasileira que desenvolve produtos e soluções que garantem um trabalho ágil e de qualidade ao profissional da construção civil.

Amparo, São Paulo, Brasil

• Manager of the Marketing, Trade and SAC Departments of the ARC Group, including Shefa Alimentos, Lider Alimentos and Queijos Tania brands, with the following main responsibilities:
• Strategic planning and business development;
• Product development and market launch;
• Acting in front of the digital channels and social networks of the 3 groups ofcompanies;
• Responsible for Trade actions and metrics at the POS;
• SAC – Definition of information flow, strategies with clients and indicators;

São José Do Rio Preto, São Paulo, Brasil

• Responsible for the Market, Corporate Communication, Events, Sponsorship, Business Intelligence and Sustainability areas, from São José do Rio Preto unit, managing 3 dedicated teams. As main actions:
• Produced institutional content for the company, as well as implemented advertising campaigns for new products and promotional actions;
• I worked with the press office, during the critical period of the pandemic, managing the crisis and working with beneficiaries, cooperative members, employees and the community;
• I was responsible for the digital area, working on the production of content for several platforms, including Apps and Social Networks;
• In Internal Communication, I produced content and internal marketing actions for the cooperative's audiences, including campaigns, videos, surveys, hotsite sand e-books;
• Responsible for the development of Internal and External Events, successfully adapting them to the reality of the pandemic;

Porto Alegre E Região, Brasil

• Responsible for Marketing of the Architectural Paints Division at PPG – Brasil, leading more than 30 employees in the areas of Product, Communication, Trade Marketing, Training and Services. As main duties:
• Promoted the rejuvenation and proximity of the Renner Brand to new consumers, through targeted launches and actions on digital and relationship platforms;
• Based on profitability, programmed changes in the Trade culture to focuson sell-out, directing personalized efforts in the channels, according to the consumer's profile and purchase journey;
• I worked to improve the productivity of the tinting business through field actions to improve the distribution and performance of machines and resources with business partners;
• I worked on the growth and development of the Training area, responsible for strengthening knowledge with the most relevant audiences for the business.Main Actions and Results:
• Tintas Renner received the “Top of Mind” Award and the “Brands of Those Who Decide” Award in the paint industry in 2018;

Campinas E Região, Brasil

• Responsible for the External Corporate Communication of 3M do Brasil, as well as for the Branding strategies in the moment of global transition of its positioning. As main duties:
• Nationally implemented the new global positioning of the 3M Brand, developed in the United States and replicated in all countries where the company operates;
• Worked with 100% of 3M's business areas, engaging brand ambassadors and developing brand architectures, ensuring the performance of the Brazilian subsidiary as the most consistent in the world;
• Managed more than 1.5 million reais in funds from national Incentive Laws, enabling sponsorship of projects of national relevance in sports, art, technology and creativity;
• I was an instructor leader, giving lectures in the areas of innovation, communication and branding.Main Actions and Results:
• Recognition from the Global Brand Team for the quick and effective launch of3M's new positioning in the national subsidiary;

Campinas Area, Brazil

• Responsible for Portfolio Management of the Infection Prevention Division, in the Healthcare area of 3M do Brasil, as well as for the Communication strategies with the market and influencers. As main duties:
• Managed the largest stethoscope brand in the world, Littmann™, at a national level, developing On and Offline strategies, and making it the most admired brand on Facebook and Instagram;
• I was responsible for the national launch of the line of Indicators for Hospital Monitoring Clean-Trace™;
• Implemented the “One Together” Action in Brazil, a global knowledge-sharing movement, which involved the participation of several countries, and we were recognized as the project with the best engagement among the.
• I was one of the creators of the first “International Congress on Infection Prevention” – Infecon, known worldwide and awarded for its relevance in the scientific and educational environment.Main Actions and Results:
• Increased Littmann™ stethoscopes sales by more than 30% in the current year;

Campinas Area, Brazil

• I led the Marketing and Communication department at the time of the company's greatest expansion. As main duties:
• In less than 6 months of operation, I implemented more than 5 updates of drinks and candies lines, conducting their launches and actions with the sales team, trade and end consumer;
• Developed, together with other teams of licensees, the Tampico™ juicebrand, being co-responsible for leading sales in our regional office in Brazil;
• Re-launched the Energil Sport™ isotonic, leading the new brand, from packaging design to the communication strategy and promotions with thetrade;
• I reformulated the concept and positioning of the Teko™ line of children'sdrinks.Main Actions and Results:
• With the Energil Sport™ line, we reached 2nd place in the national ranking, behind only the world leader Gatorade™;

• Responsible for the Marketing, Trade and SAC departments of the Company. As main duties:
• Launched more than 10 products, both in the foodservice line and for the final consumer, being responsible for the development of research, concept, launch and follow-up;
• Developed actions to close deals at the APAS and ABAD fairs for supermarkets, being responsible for the booth's design, organization of events and product launches for the year;
• Developed CRM procedures that accelerated response to customers, thus lowering complaint rates;
• Strengthened the company's image with sports sponsorship during the PanAmerican Games.Main Actions and Results:
• In less than a year, it had already positioned the B2C line of soft drinks, chocolate drinks and gelatins in strategic distributors and retailers;

• I was responsible for the professionalization of the Institution's Marketing and Communication area. As main duties:
• Redefined all visual communication, brand positioning and digital touchpoints of the company;
• Developed fundraising projects for both companies and individuals;
• Carried out media campaigns attracting renowned investors, raising theentity's reputation;
• I developed personalized materials for participation in contests and events,publicizing the NGO's differentials, such as Youth Qualification, Musical Instrument crafting and Cartonary area.Main Actions and Results:
• Increase of more than 100% in the number of partners supporting the company in less than a year;

Curso De Extensão, Business/Commerce, General

Mba, Marketing

Bacharelado, Comunicação Social - Publicidade E Propaganda

Colegial Técnico, Data Processing