Gerente de Marketing da Cortag, uma multinacional brasileira que desenvolve produtos e soluções que garantem um trabalho ágil e de qualidade ao profissional da construção civil.

Manager of the Marketing, Trade and SAC Departments of the ARC Group, including Shefa Alimentos, Lider Alimentos and Queijos Tania brands, with the following main responsibilities:• Strategic planning and business development;• Product development and market launch;• Acting in front of the digital channels and social networks of the 3 groups ofcompanies;• Responsible for Trade actions and metrics at the POS;• SAC – Definition of information flow, strategies with clients and indicators;• Internal and external events, conventions and congresses in the retailenvironment;• Development of the Branding strategy for the group's Brands.Main Actions and Results:• Relaunch of the GOLD brand of sweeteners, as well as its line extension, contemplating a new brand positioning and introducing more than 50 SKUs in the market in “ready to drink” versions of teas, chocolate milk, juices and protein drinks;• Development of partners and business at the APAS Convention for supermarkets, being responsible for the stand design, brand communication and launches for the year;• Planning and implementation of digital marketing for the three major brands of the group, ranging from website redesign to social media strategy.

Responsible for the Market, Corporate Communication, Events, Sponsorship, Business Intelligence and Sustainability areas, from São José do Rio Preto unit, managing 3 dedicated teams. As main actions:• Produced institutional content for the company, as well as implemented advertising campaigns for new products and promotional actions;• I worked with the press office, during the critical period of the pandemic, managing the crisis and working with beneficiaries, cooperative members, employees and the community;• I was responsible for the digital area, working on the production of content for several platforms, including Apps and Social Networks;• In Internal Communication, I produced content and internal marketing actions for the cooperative's audiences, including campaigns, videos, surveys, hotsite sand e-books;• Responsible for the development of Internal and External Events, successfully adapting them to the reality of the pandemic;• In Business Intelligence I was responsible for making strategic decisionsfor launching new products, as well as studying competition, penetration and performance;• I worked in the NPS Management of the company's areas and developedaction plans for improvement together with the critical areas, as well as themonitoring of indexes and route correction;• Responsible for the sustainability area, working on Governance projects, SDGs and strategic partnerships.Main Actions and Results:• With targeted actions, I increased organic traffic on Unimed's website by65% in the first half;• In sales, we grew the conversion rate on the website by 50% and made the1st sale completely online, through the implementation of new digital flows and processes;• In the midst of the pandemic, I transformed events such as Sports Advisory, Festa Junina and General Assemblies from face-to-face to digital, using digital streaming platforms;• I helped found Instituto Unimed, where I took over the Marketing and Events Board.

Responsible for Marketing of the Architectural Paints Division at PPG – Brasil, leading more than 30 employees in the areas of Product, Communication, Trade Marketing, Training and Services. As main duties:• Promoted the rejuvenation and proximity of the Renner Brand to new consumers, through targeted launches and actions on digital and relationship platforms;• Based on profitability, programmed changes in the Trade culture to focuson sell-out, directing personalized efforts in the channels, according to the consumer's profile and purchase journey;• I worked to improve the productivity of the tinting business through field actions to improve the distribution and performance of machines and resources with business partners;• I worked on the growth and development of the Training area, responsible for strengthening knowledge with the most relevant audiences for the business.Main Actions and Results:• Tintas Renner received the “Top of Mind” Award and the “Brands of Those Who Decide” Award in the paint industry in 2018;• In 2018, we trained and certified more than 10,000 painters either in person or through a new EAD platform developed in a personalized way;• In social media, through targeted actions, our Brand was the one with the highest growth in digital engagement by new consumers compared to national competitors;• Closing of the successful partnership with the Elite Design Architecture Show, strengthening business with opinion makers and publicizing launches inthe niche.

Responsible for the External Corporate Communication of 3M do Brasil, as well as for the Branding strategies in the moment of global transition of its positioning. As main duties:• Nationally implemented the new global positioning of the 3M Brand, developed in the United States and replicated in all countries where the company operates;• Worked with 100% of 3M's business areas, engaging brand ambassadors and developing brand architectures, ensuring the performance of the Brazilian subsidiary as the most consistent in the world;• Managed more than 1.5 million reais in funds from national Incentive Laws, enabling sponsorship of projects of national relevance in sports, art, technology and creativity;• I was an instructor leader, giving lectures in the areas of innovation, communication and branding.Main Actions and Results:• Recognition from the Global Brand Team for the quick and effective launch of3M's new positioning in the national subsidiary;• Closure of the sponsorship of athletes from Esporte Clube Pinheiros, and the development and production of events such as the 3M Digital Art Exhibition, the innovative Inspira.Mov lectures and the Brasil Criativo Prize.

Responsible for Portfolio Management of the Infection Prevention Division, in the Healthcare area of 3M do Brasil, as well as for the Communication strategies with the market and influencers. As main duties:• Managed the largest stethoscope brand in the world, Littmann™, at a national level, developing On and Offline strategies, and making it the most admired brand on Facebook and Instagram;• I was responsible for the national launch of the line of Indicators for Hospital Monitoring Clean-Trace™;• Implemented the “One Together” Action in Brazil, a global knowledge-sharing movement, which involved the participation of several countries, and we were recognized as the project with the best engagement among the participants;• I was one of the creators of the first “International Congress on Infection Prevention” – Infecon, known worldwide and awarded for its relevance in the scientific and educational environment.Main Actions and Results:• Increased Littmann™ stethoscopes sales by more than 30% in the current year;• Won the award for best performance in Latin America at the launch of the Clean-Trace™ line of Indicators for Hospital Monitoring;• Best global result: "Performance that Rises Above the Rest” – 3M Infection Prevention Division.

I led the Marketing and Communication department at the time of the company's greatest expansion. As main duties:• In less than 6 months of operation, I implemented more than 5 updates of drinks and candies lines, conducting their launches and actions with the sales team, trade and end consumer;• Developed, together with other teams of licensees, the Tampico™ juicebrand, being co-responsible for leading sales in our regional office in Brazil;• Re-launched the Energil Sport™ isotonic, leading the new brand, from packaging design to the communication strategy and promotions with thetrade;• I reformulated the concept and positioning of the Teko™ line of children'sdrinks.Main Actions and Results:• With the Energil Sport™ line, we reached 2nd place in the national ranking, behind only the world leader Gatorade™;• With Teko™ children's drinks, through the licensing of Disney™ branded characters, we doubled your revenue in 1 year.

Responsible for the Marketing, Trade and SAC departments of the Company. As main duties:• Launched more than 10 products, both in the foodservice line and for the final consumer, being responsible for the development of research, concept, launch and follow-up;• Developed actions to close deals at the APAS and ABAD fairs for supermarkets, being responsible for the booth's design, organization of events and product launches for the year;• Developed CRM procedures that accelerated response to customers, thus lowering complaint rates;• Strengthened the company's image with sports sponsorship during the PanAmerican Games.Main Actions and Results:• In less than a year, it had already positioned the B2C line of soft drinks, chocolate drinks and gelatins in strategic distributors and retailers;• Athlete sponsored by the company wins Gold at the Pan American Swimming Games.

I was responsible for the professionalization of the Institution's Marketing and Communication area. As main duties:• Redefined all visual communication, brand positioning and digital touchpoints of the company;• Developed fundraising projects for both companies and individuals;• Carried out media campaigns attracting renowned investors, raising theentity's reputation;• I developed personalized materials for participation in contests and events,publicizing the NGO's differentials, such as Youth Qualification, Musical Instrument crafting and Cartonary area.Main Actions and Results:• Increase of more than 100% in the number of partners supporting the company in less than a year;• Winning the “Bem Eficiente” Award, the highest specialized award that an NGO can achieve in the country.