Vice President Marketing
Current
Jul 2023 - Present
Who is Fernando Silva? Overview
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Fernando Silva is listed as VP Marketing | Board Member at Mars, based in Nashville Metropolitan Area, United States, United States. AeroLeads shows a matched LinkedIn profile for Fernando Silva.
Fernando Silva previously worked as Vice President Marketing at Mars and Marketing Director at Mars. Fernando Silva holds Master Of Business Administration (Mba), Mba from Penn State University.
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Mars
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Profile bio
About Fernando Silva
Strategic leader, with proven track record to build/turn-around businesses. Demonstrated ability to work with local and global cross functional teams. Creative and visual thinker with core competencies on portfolio strategy, brand management, and innovation.
Listed skills include S&Op+, Project Management, Portfolio Management, Sales, and 17 others.
Current workplace
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15 roles · 19 years
Fernando Silva work experience
A career timeline built from the work history available for this profile.
Marketing Director
Jun 2022 - Jul 2023
Sr. Brand Portfolio Manager
Lead the largest brand/tech in Mars Petcare portfolio to deliver top and bottom line. Generate demand through innovation and effective + emotional communication campaigns. Double down on brand's purpose, partnering with agencies to develop creative ways to get dogs adopted, because: "Every Dog deserves a loving home".
Dec 2020 - Jun 2022
Sr. Brand Portfolio Manager
Responsible for top and bottom line delivery of the Wet Cat portfolio of brands. Accountable for setting the ambition, formulating the strategy, and implementing the plans to deliver. Lead agencies to create advertising campaigns, national media plans, and digital activation. Responsible for innovation and pipeline sufficiency.
Dec 2016 - Dec 2020
Associate Director Of Innovation Strategy & Product Management
Co-responsible of setting the innovation strategy for technology and drinks, lead key initiatives and manage relationships with licensing partners.
Apr 2015 - Nov 2016
Product Management And User Experience - Global Marketing
Responsible to position and sell the portfolio experience globally. Manage the existing portfolio of technologies and consumables across markets, ensuring they maintain relevance and value for the consumers. Enhance the way consumers interact with our products and technologies. Conduct market and category assessments to identify gaps and opportunities.
Jun 2014 - Mar 2015
Global Brands Manager
Global responsibility for the strategy and development of the brands within the portfolio. Project management of drinks and technology innovation across regions and operating with cross-functional teams. Messaging, awareness and lead generation campaigns.
Jun 2012 - Jun 2014
Portfolio & Activity Manager
Initiated the Portfolio Management process and implemented the Efficient Portfolios per Channel. Leader of the portfolio management review in the start up of the Sales & Operations Plan (S&OP+ process) in Mexico. Revamped the Change Management process / platform.
Jun 2011 - May 2012
Brand Manager
Brand Manager of the Super Premium brands of the portfolio.Appointed Marketing Properties Champion for MARS Petcare Mexico.
Jan 2011 - Jun 2011
Associate Brand Manager - Multiple Brands
Pedigree Wet, C&T, PAL, KiteKat - Responsible for the portfolio and performance of the key brand metrics and delivery of objectives. Analysis, diagnosis, innovation, packaging, and formula improvements.
May 2009 - Dec 2010
Sales Executive - Walmart
Responsible for the South-East region of the country, and specially dedicated for Walmart (n°1 Client). Engaged and coordinated a team of 15 people.
Sep 2007 - May 2009
Member Board Of Directors
Current
Feb 2022 - Present
Territory Sales Manager
Responsible for the territory of: Morelos and Estado de Mexico. Team = 8 people.
2007 - 2007
Territory Sales Manager
Recruited from College after a National selection process of >1,000 candidates to train as a "High Potential Executive". Appointed to coordinate the relationship with a Franchise worth $50 million USD. Promoted to a larger territory responsibility and then offered a position of operating a Distribution Center. Team = 6 people (direct).
Dec 2004 - May 2006
Project Leader
Agua Cuernavaca - Purifying And Bottling Company
Started the business from scratch. Presented a project to a Bank, and was granted a loan to open this purifying and bottling company. Purchased the equipment, registered the brand, hired the personnel, contacted clients and operated the line. Team = 15 people.
Jan 2002 - Jul 2003
4 education records
Fernando Silva education
Master Of Business Administration (Mba), Mba
Penn State University
Ba, Marketing
Tecnológico De Monterrey
International Exchange, Business & Commerce
Negocia - Centre International De Formation À La Vente Et À La Négociation Commerciale
High School
Universidad La Salle De Cuernavaca, A.C.
FAQ
Frequently asked questions about Fernando Silva
Quick answers generated from the profile data available on this page.
What company does Fernando Silva work for?
Fernando Silva works for Mars.
What is Fernando Silva's role at Mars?
Fernando Silva is listed as VP Marketing | Board Member at Mars.
Where is Fernando Silva based?
Fernando Silva is based in Nashville Metropolitan Area, United States, United States while working with Mars.
What companies has Fernando Silva worked for?
Fernando Silva has worked for Mars, Harpeth Conservancy, Danone, Cervecería Cuauhtémoc-Moctezuma, and Agua Cuernavaca - Purifying And Bottling Company.
How can I contact Fernando Silva?
You can use AeroLeads to view verified contact signals for Fernando Silva at Mars, including work email, phone, and LinkedIn data when available.
What schools did Fernando Silva attend?
Fernando Silva holds Master Of Business Administration (Mba), Mba from Penn State University.
What skills is Fernando Silva known for?
Fernando Silva is listed with skills including S&Op+, Project Management, Portfolio Management, Sales, Trade Marketing, Shopper Marketing, Customer Insight, and Market Analysis.
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