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Madrid, Community Of Madrid, Spain

Madrid, Community Of Madrid, Spain

Responsible for the introduction of ARXivar in Spain, a Low Code software tailored for Document Management processes. This platform uniquely combines digital information processing with critical features for collaboration, work mobility, and reporting. It is compatible with document-issuing platforms like ERPs and interfaces with information analysis tools such as PowerBI.

Madrid, Community Of Madrid, Spain

Consultancy to establish a Cyber Security foreign companies in SpainVicarius can reduce risk in their environment in less than 5 minutes. Time to value is incredibleTOPIA from Vicarius combines asset inventory, analysis, prioritization, remediation, and reporting, and by bundling together they limit the amount of tools required to achieve risk reduction.TOPIA is a Cloud First platform that works seamlessly with decentralised infrastructures. It's 100% SaaS and seamlessly supports assets ‘On Premise’, ‘Remote Workers’ and ‘Cloud Assets’ alike Vicarius have a completely clean channel model and all of their sales, marketing and support services are aligned for indirect sales, this ensures partners are successful.

Madrid, Community Of Madrid, Spain

• Qualified Trust Service Provider of Digital Certificates, Digital Signatures & Multi-Factor Authentification• Launch and development channel sales including strategy definition, partner selection and account plans and pushing sales through product training & certification• Alliances making the strategy to embed our Intellectual property in solutions of other vendors

Acting behalf vendor SGBox for Spain. Developing channel and market in Cybersecurity industry.SGBOX is an EMEA fast growing SIEM solution, providing channels and customers with a very solid, flexible and competitive option, making SIEM affordable for all the market segments, and contributing for a more secure digital world.

Madrid, Community Of Madrid, Spain

Helping to IT vendors to develop business in Spain.United Channels bridges an important gap, helping tech and IT vendors grow & expand their business to new territories and markets across the globe, without the complexity and the cost of creating a dedicated local structure.United Channels acts of behalf of truly innovating and disruptive tech vendors, being your ‘feet on the street’ in the designated territories, creating channels, enabling them and building bridges with key customers in an easy, competitive and cost effective way, delivering results.

Madrid Area, Spain

Houston, Texas Area

• Company Co-Founder, and Managing Partner. • Leads Indirect Sales Practice for the Iberian market in the IT Industry.• International experience representing Spanish Companies in Florida and Texas, USA.• Working together with clients, assisting them with the definition and execution of their indirect sales strategies to boost sales, and help them achieve/exceed revenue targets.• Based on market knowledge and knowhow, we have designed and developed a proprietary methodology that helps EB Strategic Services quickly identify areas for improvement; address them accurately and deliver results.• Services include, among others: channel set-up and enablement, channel reviews and reinforcement, business partners recruitment, marketing actions, leads generation and outsourcing of the channel management function

Madrid Area, Spain

Epoche and Espri, S.L.U. (a Dekra company) is an internationally recognized leading Common Criteria IT security evaluation facility, FIPS 140-2 testing laboratory for cryptographic modules and penetration testing.The company is accredited under the CCRA terms in the Spanish and Turkish schemes for the latest Common Criteria version and also by the USA NIST Cryptographic Module Validation Program (CMVP) and the Japanese Cryptographic Module Validation Program (JCMVP) for FIPS 140-2 and ISO 19790 testing, respectively. #cybersecurity #sales #enduser #commoncriteria #internationalsales

Madrid Area, Spain

Developing businesses in the LATAM region for Universities, Hospitals, Hotels, etc. providing all necessary Networking Technologies with the best quality solutions.Creating a channel to increase indirect sales in Colombia, Peru, Ecuador, and Mexico. Working with these universities in the creation of labs for Big Data, IoT, Cybersecurity and Cloud Computing for knowledge exchange with Chinese universities

Madrid Area, Spain

• Manage a team of 25 people with full P&L responsibility. • Oversee portfolio of value added vendors, like IBM, RedHat, Suse, Hitachi, Vmware, Citrix, Polycom as well as the rest of security brands.• EBITDA achievement in Neovalia Spain, Portugal and North Africa.• Recruitment and business development of new vendors.• Team creation to provide services for vendors and to the channel.

Madrid

Assessment of current distribution modelDesign, launch and develop the unit of Business CloudIdentifying and recruiting new potential vendors Leading the strategy for the improvement of the relationship with current vendors (Trend Micro, Dell SonicWall, Gemalto, WatchGuard, Cyberoam, Cloud)Management of a team (3 persons) including Product Management and backoffice supportDirect report to the CEO.

Launch of Juniper's business line after the signature of a distribution contract between Ingram Micro and JuniperDevelopment of the Business Plan, Marketing Plan and P&L managementLeadership of the relationship with the vendorRecruiting, consolidation and maintenance of the sales channel in General BusinessHardware stock management (+$1,5MM) Selection and hiring of the division's teamManagement of a team composed of 7 persons including presales, technicians, inside sales and backoffice supportDesign of an international business model to manage the sales to Spanish companies beyond borders for projects generated by Juniper i.e. Telefonica (TIWS), Banco de Santander or Aldeasa across the branches of Ingram Micro in USA and LATAMDirect report to the CEO. Main achievements: Starting up Juniper's sales through Ingram Micro in the Iberian market. All the team onboard and working during the first quarter. Design of an international sales and logistics business model.

Madrid Area, Spain

Channel Director, IberiaLaunch and development of RSA channel sales in Spain & Portugal, including: strategy definition, partner selection, marketing plan development and boosting sales through product training & certification. Enablement and management of reseller's agreements setting sales targets, marketing funds and negotiating rebates.Alignment of the Iberian RSA channel to EMC's corporate strategy, with special focus on VirtualizationAssist partners through the full sales cycle, including end-customer negotiations to support the introduction of new solutions in the local markets.Create and direct high-performing teams across the firm through strong leadership and coaching.Management of an internal sales team comprised of four professionals located in Bracknell, UK.Innovation in commercial propositions, adapting methodology and business practices to the channel needs and the team.Member of RSA EMEA's Committee for the definition of channel sales policies.Reporting to the RSA EMEA's Channel Director and the Regional Director Southern Europe, Middle East & Africa. Main achievements: Starting up RSA's channel sales in the Iberian market. Constantly exceeding revenue targets, Fernando has recruited and certified 50+ partners and developed indirect sales tripling channel sales year on year.

Creation of Next's Software Division. Responsibilities included: defining the strategy, recruiting staff and organizing it, selecting ISVs, negotiating partnership agreements, creating the Business & Marketing Plans as well as direct sales to end-customers.Leadership of Account Development plans, coordinating Sales & Pre-sales teams.Part of the Leadership Team pursuing and obtaining Next's ISO-9002 certification.Supervision and approval of the Software Division's proposals.In charge of a team including engineers, pre-sales and managers.Identification of new products to complement the software portfolio (ie. Security applications and appliances, virtualization software, etc).P&L managementMember of the Board of Directors, reporting to the company's CEO. Main achievements: Implementation of partnership agreements with HP Software Division and Citrix. Sales to Enterprise Accounts

In charge of HP Software's portfolio, leading the relationship with HP on behalf of DIASA.Focusing in OpenView products range, initiated the distribution contract, launched the commercial activities for HP's solutions and managed marketing funds.Creation of the Division's Business & Marketing Plans with full P&L responsibility, as well as building and training the division's team to support partners and integrators.Business development activities, including pre-sales, sales and marketing.In charge of a team including engineers, pre-sales and account managers.P&L ManagementReporting to HP's Division General Manager, and member of the Board. Main achievements: Positioned DIASA as HP Openview's top dealer, exceeding DIASA's profitability targets in year 1.

Start-up of Citrix's activities in Spain, creating the business and marketing plans in collaboration with Citrix France and defining the sell-through channel strategy.Supporting Citrix Spain's office set up.Business development and marketing activities including roadshows, workshops, training and commercial presentations.Marketing funds and rebates management, negotiating the products mark up.In charge of a team including engineers and account managers.Reporting to the Information Systems & Security Director. Main achievements: ranked DIODE as top reseller during the period '98-'04 maintaining a minimum market share of 80%.

Software sales professional, covering a variety of products (Microsoft, Novell, Lotus, IBM, Symantec, Corel, Computer Associates, Adobe, Borland, Panda, etc.); Enterprise Account Management, selling through resellers and top accounts.Product training for new sales professionals.Reporting to GTI's Sales Director.

Company dedicated to the sales of computing and office equipment.

Mba, Mba En Comercio Internacional, Técnico En Comercio Internacional

Degree, Marketing

Education record

Education record

Managerial & Leadership Workshops, IESE (Madrid, 2007) Complementary education & Training Risk Management CESMA School of Business (Spain.