• Business Innovation and AI Development: Conducted in-depth research and participated in global events like SXSW 2024 to explore cutting-edge trends in artificial intelligence. Laid the foundation for an AI-driven startup delivering actionable insights and business strategies demonstrating the ability to anticipate market shifts and built innovative solutions. • Creative Leadership: Composed “Orí,” an original 13 tracks album released by Universal Music, celebrating and promoting Afro-Brazilian spirituality and cultural diversity. This initiative enhanced leadership and operational skills through end-to-end project management, creative direction and marketing. • Professional Development and Industry Engagement: Participated in industry events, provided mentorship to aspiring professionals and artists, maintaining active connections with music and entertainment stakeholders.

• Led and managed a 40+ member music production and supervision team for diverse entertainment content, including soap operas, TV series, documentaries, and variety shows like Big Brother Brasil, The Voice Brasil, Domingão com Huck, and Caldeirão. • Collaborated closely with TV directors, authors, and executive producers to align music content with narrative, artistic concept, and budget.• Maintained daily relationships with music market stakeholders, including record label and music publishing executives, artists managers, artists, and music producers.

Lobito is a comprehensive music business consulting firm that specializes in the full spectrum of artist development, providing end-to-end solutions for the growth and success of musical talent. In addition to services for artists, Lobito also offers music supervision for audiovisual projects, encompassing soundtrack curation and original score production for cinema, series, TV shows, and advertising.Specialties include A&R, music production, video production, career planning, career management, marketing planning, music distribution, and music publishing.Main projects during this period:• Ana Vilela (Career Management and Music Production)Ana Vilela gained viral fame in 2016 with the hit song "Trem Bala." Her debut album, co-produced by Lobito (Fernando Lobo) , earned a Latin Grammy nomination for Best Portuguese Language Contemporary Pop Album. In 2019, he produced her second album, "Contato," and toured in Portugal and the USA.• Bryan Behr (Career Management and Music Production)In February 2019, Lobito discovered Bryan Behr on YouTube, recognized his potential, and collaborated on his debut album. Within two months, Bryan was signed with Universal Music. The debut album, "A Vida é Boa," and its acoustic spinoff, "Simples," both co-produced by Lobito were released in 2020. His efforts led to Bryan Behr's live performance album, 'Ao Vivo em São Paulo,' earning a Latin Grammy nomination for Best Portuguese Language Contemporary Pop Album in 2023.• One of our notable clients is Gui Schwab, a singer, songwriter, and multi-instrumentalist. Schwab won the Latin Grammy for Best Portuguese Language Rock Album in 2015 with the album "Sol-te" by his former band Suricato, which gained national recognition through TV Globo's program "Super Star." Lobito managed Schwab's career for the release of his first solo EP titled "Tempo dos Sonhos," identifying the attributes of his image and music to build his brand and marketing strategy.

• Led and managed a team of 18 professionals within the A&R (Artists and Repertoire) executive team, strategically organized across music genres.• Successfully identified and signed numerous artists and music projects, overseeing the negotiation of contracts with major national talents, including Luan Santana, Claudia Leite, Charlie Brown Jr, Thiaguinho, Henrique e Juliano, Maria Gadu, Tiago Iorc, Lexa, Marília Mendonça, Erasmo Carlos, Ney Matogrosso, Novos Baianos, and many others.• Spearheaded the identification and signing of promising artists, contributing to the label’s diverse successful roster.• Managed budget associated with artists signings, recordings and royalty advances optimizing resources for maximum impact.• Established and maintained strong relationships with artists, managers, producers, and industry stakeholders.• Additionally, held the position of overseeing the Performance Rights department from 2015 to 2017.

Oversaw the strategic management, expansion, and monetization of the musical works catalog, successfully scaling it from 3,000 to 14,000 compositions. Achieved an outstanding growth of 620% in revenue and a significant 300% increase in EBITDA during the specified period.Spearheaded the market repositioning initiative for the company, encompassing successful rebranding, establishment of new business models with songwriters, and effective management of co-publishers’ deals. Additionally, orchestrated the restructuring of payment operations to enhance efficiency and transparency for stakeholders.Served as a board member of the Brazilian Association of Music Publishers (UBEM) from 2008 to 2012, actively contributing to negotiations and agreements between music publishers and music content users.Led and managed a team of 6 professionals.

In this position I was responsible for developing direct marketing and CRM campaigns including cross-selling, up-selling and customer retention for all insurance portfolio products such as health, auto, life and home. Responsibilities included:- Conceiving, planning, and briefing campaigns- Monitoring caimpaigns performances- Budget management- Data and clusters analysis - Collaborating closely with IT, Legal and Products departments as well as advertising agency

During this period, I focused on my own business, where I developed projects such as websites, 3D animations, DVD menus, and branding. I collaborated intensively in all creative processes and was responsible for the planning and client services departments.In addition, I dedicated some of my efforts to a music project called "O Sete," an independent rock band that participated in important music festivals around the country, including Planeta Atlântida, Mada, and Curitiba Rock Festival.

Responsible for planning and executing CRM strategies (for consumer and corporate markets) for the commercial launch in Brazil in 2002.Key responsibilities included:- Planning, implementing, and monitoring consumer retention offers and processes.- Developing reward program strategy and operations, including partnership negotiations.- Coordinating cross-selling and up-selling campaigns focused on handset offers and tariff plans.- Intensive collaboration with IT, Legal, Sales, Customer Care, and Finance departments.- Liaising with the direct marketing agency to brief and approve ad campaigns.

Developed, planned, and controlled marketing campaigns targeting residential customers to enhance the quality of telecommunications services.- Managed a team of three Marketing Analysts.- Successfully developed a direct marketing campaign that resulted in cost savings of US$ 8 million by eliminating non-productive visits for telephone installations.- Conducted economic analysis and developed business plans for marketing campaigns.- Conducted market segmentation and product penetration studies using data mining software, leading to the identification of specific customer clusters with similar consumption behavior.- Recognized for professional achievement as part of a task force involved in the reconstruction of a telephone station destroyed by fire, resulting in the restoration of 80,000 telephone lines.

I was responsible for overseeing the release of international artists' music in Brazil, coordinating promotional events such as press conferences, TV, and radio programs. I interacted with sales and merchandising departments, as well as mass media outlets, and had daily interactions with the Latin America headquarters in Miami.

I developed a cross-selling program that increased revenue by US$ 200K per month. I also led a pioneering sales program focused on enhancing the mobility and flexibility of the sales force by implementing in-store branches in subway stations and shopping centers. Additionally, I conducted a distribution study to determine the optimal locations in Brazil for opening new Fininvest branches.

I supported the implementation of Fininvest Educação, a loan product designed to help low-income students purchase school supplies.