Fernando Toledo Email & Phone Number

Campinas, Sp, Br

Responsible for managing projects and demands for Raízen, ensuring stakeholder involvement and engagement, planning activities, monitoring execution, and providing executive reports highlighting progress, risks, and requests for assistance.

Responsible for mapping process improvement opportunities in a bank sales area.• Conducted technical interviews with Planning, Commercial, Registration, Credit, and Operations areas to understand processes and identify bottlenecks in the bank's sales funnel.• Designed processes and structured action plans for identified opportunities, through the centralization of activities, automation, and implementation of systems.

Responsible for overseeing the Growth division of web platforms and applications within the group, with the objective of driving revenue and engagement metrics.• Spearheaded a team of two individuals, fostering a collaborative environment conducive to development, while cultivating teamwork and a steadfast commitment to professional growth.• Successfully instituted a culture of experimentation and A/B testing for Growth initiatives, ensuring a data-driven approach and fostering a culture of continuous learning.• Conducted market research, user feedback, and oversaw hypothesis testing to pinpoint new features to understand impact on business.• Orchestrated campaigns aimed at acquiring new clients through strategic actions with ad networks.• Effectively managed the execution of sales and marketing campaigns for the launch of new products by Empiricus Research and Investments.

Leadership of E-Commerce products (Storefront, Checkout, and Payments) and Renewal (RenovaFácil and Renewal Engine), driving continuous enhancement of solutions and ensuring strategic alignment with stakeholders.• Made significant contributions to building the Digital Products division, fostering a product vision and culture across various areas of the company.• Established routines and frequent meetings among product teams to encourage exchange of experiences, sharing of best practices, and lessons learned.• Implemented effective methodologies for prioritizing demands and setting annual goals, ensuring alignment with business objectives.• Developed and managed product roadmaps and development cycles, ensuring a strategic, results-oriented approach.• Ensured involvement and alignment of cross-functional teams in product initiatives, ensuring business needs were met, stakeholders were aligned and adequately communicated with, and the product team had the necessary resources to achieve objectives.• Leading a team of Product Managers, fostered a safe and trustworthy environment, conducting regular goal meetings and providing continuous feedback for team growth and improvement (1:1 agendas). My role was to guide the product team and enhance their development.

Experience as a technical leader in Trading systems.• Demonstrated leadership ability by managing a team of functional analysts, empowering them with projects aligned with their career objectives.• Provided continuous support and removed obstacles, ensuring the team had the necessary tools and collaborations to achieve high levels of performance.• Managed outsourced teams in software development projects for Trading using agile methodologies such as Scrum and Kanban in JIRA.• Oversaw complex projects involving cloud, SaaS, and on-premisse system deployment, encompassing various integrations.• Strategically managed the portfolio of technology projects, ensuring clear alignment with technical and non-technical stakeholders, managing expectations, and reporting progress and risks to executive leadership.• Established valuable relationships with peers, clients, leaders, and team members, facilitating project progress and initiatives.• Built and controlled technology project budgets, ensuring efficient resource allocation and alignment with departmental budgets.• Collaborated on business cases for technology projects, ensuring investments would deliver expected returns (ROI).

Through my role as technical and functional lead for Pricing and B2B E-Commerce systems, I have been involved from requirements definition (discovery) to the final delivery of system development projects aimed at driving process optimization and user experience enhancement.• Demonstrated ownership mentality, serving as a focal point and liaison between multifunctional teams, mediating interactions and translating business pains and needs into requirements and action plans for the technical team.• Established strong partnerships with business teams, fostering rapport and promoting a culture of collaboration and alignment among teams.• Managed relationships with national and international software suppliers, optimizing collaboration and ensuring deliveries aligned with customer objectives.• Successfully led the implementation of Select Stores' B2B E-Commerce, involved from the selection process, Discovery, and product launch.• Participated, as the technical lead, in driving data projects for building KPI dashboards for Pricing and Aviation.

As a project manager and business analyst, I led teams to ensure operational efficiency and excellence in project delivery while being onsite at client locations.• Closely collaborated with multifunctional teams to ensure project success, fostering a culture of collaboration and alignment across different areas of the company, including technology, operations, and business.• Sought to identify improvement opportunities and implement solutions that provided tangible benefits to clients, enhancing their operational efficiency and driving their market success, always focused on results and business value.• Ensured that proposed solutions not only met clients' immediate needs but also aligned with the company's long-term vision.• At Extrafarma in Belém/PA, I led the team of analysts to improve operational discipline in the group's pharmacies, ensuring an efficient and productive work environment.• Planned and conducted the RFP process for selecting the WMS system at Leader stores in Rio de Janeiro/RJ. I developed the TO BE flows, functional requirements, and defined the methodology and evaluation criteria for bidders, ensuring the selection of the system most suitable for the client's needs.• Actively participated in the implementation of the WMS system at Magazine Luiza, designing the AS IS and TO BE processes and gathering system requirements. My contribution was instrumental in ensuring a smooth and efficient transition to the new system, optimizing operations and increasing the company's logistical operational efficiency.

Atuação nos segmentos de varejo, educacional e serviços (transportadoras), nas áreas de Logística e TI:- Gerenciamento do projeto de seleção de software de WMS (Warehouse Management System) e Servide Desk: planejamento e controle do cronograma, elaboração da documentação do projeto, condução das reuniões de status report à gerência e coordenação da equipe de projeto.- Estruturação de análises de benefícios e viabilidade econômica (Business Case) para implantação de WMS, CRM (Customer Relationship Management) e CSC (Centro de Serviços Compartilhados).- Mapeamento e desenho de processos logísticos e de governança de TI.- Levantamento de oportunidades de redução de custo, aumento de controle e sinergias entre empresas.- Estruturação de plano de ação para implantação das melhorias identificadas.- Levantamento de requisitos funcionais de sistema.

Atuação no segmento de varejo, na área de Logística:- Desenho de processos logísticos e de logística reversa do Centro de Distribuição do modelo futuro (TO BE) com a implantação do novo WMS.- Levantamento de requisitos funcionais para desenvolvimento e configuração do WMS.- Planejamento e gerenciamento da homologação de sistemas em projeto de implantação de WMS em Centro de Distribuição (CD).- Aplicação de treinamentos à equipe operacional.- Análise crítica e desenvolvimento de indicadores e relatórios de acompanhamento das operações logísticas.

Master Of Business Administration - Mba, Tecnologia Para Negócios: Ai, Data Science E Big Data

Master Of Business Administration (M.B.A.), Business Finance

Graduated, Industrial/Production Engineering

High School - International Business Technical Course