Fernando Tordera Email & Phone Number

Barcelona, Ct, Es

Torredembarra, Catalonia, Spain

Barcelona Area, Spain

General Manager. UMO EUROPE. Business consultancy for SME’s. Internationalization strategy and global business development performance advise (sales & marketing focus). Wellness, cosmetics, cosmeceutics, medical-aesthetic fields, both B2B and B2C.

Barcelona Area, Spain

*Head of Global Business Development (professional and retail channels)*Premium distribution for B2B and retail (own monobrand boutiques, multibrand POS, franchises and shop-in-shop development, as well as hotel ammenities -hospitality industry-). Export management, distribution operations and professional and retail cosmetic markets launching, including e-commerce strategies.* Broad customer target, from cosmetic distributors, skincare industry players, dermatologists, plastic surgeons, hospitals, clinics, pharmacies, etc

Barcelona Area, Spain

Pharmaceutical laboratory specialized in Cosmetics, Beauty and Medical devices. Presence in 90 countries. 85% International Sales. World leader in its segment.The Company provides advanced solutions for a broad range of medical-aesthetic applications -product and devices-, for dermatologists and plastic surgeons, as well as to the beauty industry leading players.*New business developer and export markets consolidator. *Strategic Consulting, including business plan & export sales strategy development. *Focused on customer management and negotiation, been a real deal-closer and agreement's *implementing strategies, CRM management, B2C and B2B oriented. *Acquired great experience in regulatory affairs processes. *Been in charge of promotional budgets and business development. *Developed analysis, proposals and in-place export sales and business strategies. *Implemented improvements on the commercial action plan assigned. *Conducted strict management of training activities. *Implemented export protocols to avoid sales incidences.*Negotiated and followed up on specific business projects value-adding to the core business. *Built de facto distributors management. *Implemented inside market research and industry/SKU knowledge.*Focused in both LATAM and ASIA (export sales volume >2.7M €)Reported to the VP Sales and Marketing (global)

Barcelona Area, Spain

Set up own company distributing different asian brands in LATAM and AEMEA territories. Logistics, marketing, sales, accounting from Barcelona office. Brand introduction and brand building in the above mentioned territories, including domestic market. Concept exposure and B2B + B2C marketing strategies. Exceptional learning times over how distribution business works from all perspectives.

Barcelona Area, Spain

*Opened representative/liason office for UMO INC. in Europe, in charge of European, Middle East and Latinamerica business for the Japanese-Taiwanese skincare and ingredients’ company.*Comissionist agent on export development, cosmetic industry and food industry customers from the specified regions.Beauty and SPA business, professional and retail operations*Managed OEM, ODM and OBM reverse engineering projects.

Spain

* #1 professional cosmetic company at the time, exporting to more than 80 countries worldwide. Managed distribution export sales organization control, international marketing campaigns.* In charge of Asia-Pacific markets, Turkey, Middle East, eastern European export markets plus South Africa. * Special China chapter joint-venture, In-site Branch opening project, leading to the set up in Shanghai.* Managed export sales volume > 3.8M €* Increased market coverage from 2 to 25 new markets from scratch*Opened new business lines for Spa industry*Reported to General Manager

Singapore

CONSORCI PROMOCIO COMERCIAL DE CATALUNYA (COPCA) Government Export Promotion body. Assistant Director in the Singapore Office. • Developed guidelines, principle and implementation tools to help execution of Distribution/Channel plans in market for client database. * Focused on export markets research, * Prepared quarterly and annual forecasts and projections for existing and potential business for management review. * Area covered : South East Asia. * My first task was search, follow-up and control at an assistant level of distributors, specific export sales channels and consulting on investment for Spanish companies in the whole Asia region.* Extensive regional travel involvedReported directly to the Singapore Office Manager

Bangkok Metropolitan Area, Thailand

TRADE OFFICE, SPANISH EMBASSY IN BANGKOK.• Market Analyst. * Focused on trade and export research tasks and business opportunities analysis for Spanish companies in Thailand. * Implemented search and market analysis and development according to each companies clients'’ assignment.* Export marketing focused job guidelines* Thailand, Cambodia and Laos coverage, SE Asia travelling involvement.Reported to the Trade Officer and COPCA Managing Director

Program In Marketing Management - Pmm, Marketing, Marketing Management

Program in Marketing Management - PMM , Centro de Desarrollo Directivo, ESADE Business School, Barcelona.1.996-1.997.

Visiting Professor, Master Of Asian Studies

Activities and Societies: Visiting Professor at Master on Euroasian International BusinessAcademic Year 2008 at UPC Bellaterra

Master, International Trade And Marketing, School Of Economics

Master’s degree in Marketing and International Trade, Business and Economics University (Facultad de Económicas y Empresariales).

Phd.Law, Law, Lawyer

High School/Secondary Diplomas And Certificates