Fernando Trevino Email & Phone Number

London, England, Gb

United Kingdom

As a leader, I am committed to inspiring and collaborating with others to foster a culture of exceptional talent and transformation. My dedication lies in delivering an outstanding end-to-end consumer experience while identifying new opportunities to meet the diverse needs of adult consumers globally. This commitment extends to both our traditional Combustibles products & our New Category offerings, such as reduced-risk alternatives like GLO Heating Products and VELO Modern Oral nicotine pouches. My goal is to ensure the highest quality and most enjoyable options for our adult consumers, advancing our business in harmony with evolving consumer preferences.I partner with all BAT in-house manufacturing sites and business units to grow our portfolio and achieve A Better Tomorrow™ for our consumers, society, employees, and shareholders. This strategy focuses on minimizing the overall health and environmental impacts of our business, emphasizing consumer satisfaction and a sustainable approach to making a positive global impact.

London, England, United Kingdom

As a leader, my goal is to inspire and collaborate with others in order to empower transformation and create a better tomorrow. This includes reducing the negative health impact of our business by offering a wider range of enjoyable and less risky products for our consumers. I aim to provide the best-in-class end-to-end consumer experience and seize new opportunities to earn preference by satisfying the needs of adult consumers worldwide. This includes providing pleasure, reducing risk, offering a growing range of choices, and stimulating the senses through the introduction of new product categories such as vapor products, tobacco heating products, modern oral nicotine pouches, and wellbeing and stimulation beyond nicotine offerings.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

In my role as a member of both the Regional Operations and Global Product & Quality and Innovation Leadership Teams, I focus on driving successful implementation of innovative ideas across all product categories and promoting quality enhancements in the region. This involves contributing to the development of the Group Quality Strategy and leading initiatives for continuous improvement. Additionally, I serve as a bridge between customers and our organization, addressing quality concerns and collaborating with various teams to achieve business objectives.My responsibilities also include overseeing quality performance, ensuring compliance with Group policies and standards, and leading the qualification process for new innovations. To achieve customer satisfaction and enhance their overall experience, I deploy best practices and ensure consistency throughout the supply chain.As the Group Head of Digital Quality and Consumer Experience Platform and Strategy, I leverage social listening, consumer feedback, reviews, and sentiments to drive towards customer satisfaction and preference, delivering competitive and superior products. I foster teamwork and collaboration within my team and lead the qualification process for new innovations.In my role as Group Head of Quality Innovation Deployment & HoQ for the Asia Pacific, Middle East, and North Africa region, I work closely with various departments to ensure successful deployment of innovations and drive product and process quality improvements in the region. I also contribute to the Group Quality Strategy and lead continuous improvement efforts while ensuring focus and alignment across the entire supply chain. As a "Voice of the Customer," I collaborate with different teams to help achieve business objectives and exceed consumer expectations.

London, United Kingdom

Global Quality Performance Manager at British American Tobacco based in London HQ; Developing high performers, driving our transformational agenda, leading global waste/losses identification, continual improvement, reapplying best practices and standardizing methodologies to deliver breakthrough improvements and Quality unprecedented results for Cigarettes and New Generations product-PRRP (potential reduce risk products) : Managing Quality performance from suppliers, manufacturing, product, retail to customers and consumer feedback and insights; Over 50 factories and more than 200 markets driving reliability, responsiveness and consumer focus. Active member of the Global Quality LT, NGP Ops LT, Marketing International Brands LT, and accountable of the Group Quality Performance.

London, United Kingdom

Experienced in Product, Process & Quality management. Quality management systems, tools and techniques. Delivering Quality systems and quality techniques training. Managing best practices and continual improvement activities across the value chain. Statistical analysis tools and techniques. Product and process risk assessment tools. Materials and Supplier Management. Product design performance improvements. Consumer feedback management.

Monterrey Area, Mexico

Mexico Operations leadership team member, responsible of development of talent and guarantee product performance, process reliability, consumer satisfaction at the right cost on time in full.

Monterrey Area, Mexico

Responsible to guarantee Quality in our process and products in the supply chain with an end to end approach. Managing Process Quality, Quality system management, Consumer feedback, materials quality, supplier quality management. Responsible of one factory and 2 markets. Lead continuous improvement and develop talent in the organization. Quality company plan budget responsible.

Monterrey Area, Mexico

As Manufacturing Manager I was responsible of production & engineering maintenance coordination and control of manufacturing processes. Accountable to ensure that goods were produced efficiently at the right cost and level of quality. In charge of export production for Canada Market and responsible for more than 120 union workers.

Monterrey Area, Mexico

Responsable of materials, process and product monitoring and performance of the quality management system, producing data and reporting on performance, measuring against standards; Liasing throughout the organisation to ensure that the quality management system is functioning properly and advise on changes and how to implement them and provide training, tools and techniques to enable others to achieve quality standards.

Monterrey Area, Mexico

Professor of Operations excellence in the Accounting and Administration college University, U.A.N.L.

Monterrey Area, Mexico

Supporting process control, production and quality control activities related to the manufacture of high-performance capacitors. Responsible of Establish and maintain metrics and indicators used to demonstrate process control and yield improvement applying Six Sigma quality tools to enable root cause analysis for nonconforming product and providing deep analysis and data analytics to support efforts to improve efficiency; Lead continual improvement programms and coordinating 24 quality auditors.

Master Of Business Administration (M.B.A.), International Marketing

Activities and Societies: Member of the board of student society

Master’S Degree, Productivity & Quality Management

Activities and Societies: Part of the board of student society

Engineer’S Degree, Engineering/Industrial Management