Fernando Trueba

Fernando Trueba Email and Phone Number

Chief Marketing Officer @ Addi
Austin, TX, US
Fernando Trueba's Location
Austin, Texas, United States, United States
Fernando Trueba's Contact Details
About Fernando Trueba

With over two decades in the tech industry, I've driven growth strategies across tech giants, mid-size companies, and early-stage startups. My journey has taken me from spearheading eBay's Latin American expansion to revolutionizing food delivery at Favor, and now pioneering audio and video intelligence at Rev as CMO.Through True Growth, my consultancy, I've helped over 25 fast-growing startups implement successful PLG strategies. I currently serve on Redwood Ventures' investment committee and advise high-growth startups in the SaaS space, helping them navigate the complexities of Product-Led Growth implementation.I'm passionate about sharing practical PLG insights and strategies that drive real results. Join thousands of growth-minded leaders by subscribing to my newsletter, The Growth Pulse, where I break down the strategies fueling today's fastest-growing SaaS companies.Beyond my professional endeavors, I'm deeply passionate about mentoring the next wave of startups as an active advisor for Series A ventures. I specialize in fostering highly efficient growth teams.Let's connect to discuss AI, PLG strategies, innovative startups, productivity hacks, venture capital, and of course, my favorite topic: sports (especially ⚽ - go Barça!)

Fernando Trueba's Current Company Details
Addi

Addi

View
Chief Marketing Officer
Austin, TX, US
Website:
addi.com
Employees:
689
Fernando Trueba Work Experience Details
  • Addi
    Chief Marketing Officer
    Addi
    Austin, Tx, Us
  • Rev
    Chief Marketing Officer
    Rev Jun 2023 - Present
    Austin, Texas, Us
  • Redwood Ventures
    Advisor
    Redwood Ventures Jan 2024 - Present
    Guadalajara, Jalisco, Mx
    Member of the investment committee.
  • Parco App
    Growth Advisor
    Parco App Jan 2024 - Present
    Zapopan, Jalisco, Mx
  • True Growth Co.
    Founder
    True Growth Co. Feb 2016 - Present
    Advisor to Seed and Series A startups, specializing in product-led growth (PLG) and growth marketing strategies. Over two years, partnered with 25+ companies across various industries to drive measurable business growth by crafting data-driven strategies, optimizing go-to-market plans, and unlocking scalable customer acquisition channels. Delivered impactful results by blending deep market insights with a hands-on approach to execution.Launched and hosted the True Growth Podcast, showcasing the stories of entrepreneurs in Latin America with a focus on fundraising and growth strategies. The podcast quickly rose to the top of the charts in Mexico, Colombia, and Chile, achieving over 1 million downloads in just three years and solidifying itself as a go-to resource for aspiring founders.
  • Favor Delivery
    Chief Marketing Officer
    Favor Delivery Aug 2019 - Sep 2021
    Austin, Texas, Us
  • Luv.It
    Ceo
    Luv.It Aug 2016 - Jul 2019
    Cuajimalpa De Morelos, Cdmx, Mx
  • Ebay Inc
    Director Of Growth
    Ebay Inc Sep 2013 - Aug 2016
    San Jose, Ca, Us
  • Microsoft
    Product Marketing Manager
    Microsoft Aug 2012 - Sep 2013
    Redmond, Washington, Us
  • Duke University - The Fuqua School Of Business
    Mba
    Duke University - The Fuqua School Of Business Jul 2010 - May 2012
    Durham, Nc, Us
  • Johnson & Johnson
    Regional Marketing Manager
    Johnson & Johnson Apr 2006 - Jul 2010
    New Brunswick, Nj, Us
  • Red Bull
    Marketing Manager
    Red Bull Apr 2005 - Mar 2006
    Fuschl, At
  • Johnson & Johnson
    Brand Manager
    Johnson & Johnson Aug 2003 - Mar 2005
    New Brunswick, Nj, Us

Fernando Trueba Skills

Marketing Strategy Digital Marketing Competitive Analysis Business Planning Strategic Planning Strategy Business Development Social Media Marketing Business Strategy Marketing Brand Management Emerging Markets New Business Development Entrepreneurship Startup Development Management Customer Acquisition Customer Lifecycle Management Product Marketing Leadership P&l Management Pricing Strategy Start Ups E Commerce Product Management Crm Cross Functional Team Leadership Social Media Online Advertising Lead Generation Inbound Marketing Business To Business B2b Marketing Sales And Marketing Growth Strategies Growth Hacking Growth Marketing Inbound Lead Generation Team Leadership Team Building Team Management Business Growth Strategies Inbound Teram Building People Development Content Marketing Organizational Leadership

Fernando Trueba Education Details

  • Duke University - The Fuqua School Of Business
    Duke University - The Fuqua School Of Business
    Mba
  • Tecnológico De Monterrey
    Tecnológico De Monterrey
    Bs
  • Alexander Bain
    Alexander Bain

Frequently Asked Questions about Fernando Trueba

What company does Fernando Trueba work for?

Fernando Trueba works for Addi

What is Fernando Trueba's role at the current company?

Fernando Trueba's current role is Chief Marketing Officer.

What is Fernando Trueba's email address?

Fernando Trueba's email address is tr****@****ail.com

What is Fernando Trueba's direct phone number?

Fernando Trueba's direct phone number is +191943*****

What schools did Fernando Trueba attend?

Fernando Trueba attended Duke University - The Fuqua School Of Business, Tecnológico De Monterrey, Alexander Bain.

What are some of Fernando Trueba's interests?

Fernando Trueba has interest in Children, Entrepreneurship, Economic Empowerment, Business Development, Marketing, Internet Start Ups, Education, Environment, High Tech Companies, Science And Technology.

What skills is Fernando Trueba known for?

Fernando Trueba has skills like Marketing Strategy, Digital Marketing, Competitive Analysis, Business Planning, Strategic Planning, Strategy, Business Development, Social Media Marketing, Business Strategy, Marketing, Brand Management, Emerging Markets.

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