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With over two decades in the tech industry, I've driven growth strategies across tech giants, mid-size companies, and early-stage startups. My journey has taken me from spearheading eBay's Latin American expansion to revolutionizing food delivery at Favor, and now pioneering audio and video intelligence at Rev as CMO.Through True Growth, my consultancy, I've helped over 25 fast-growing startups implement successful PLG strategies. I currently serve on Redwood Ventures' investment committee and advise high-growth startups in the SaaS space, helping them navigate the complexities of Product-Led Growth implementation.I'm passionate about sharing practical PLG insights and strategies that drive real results. Join thousands of growth-minded leaders by subscribing to my newsletter, The Growth Pulse, where I break down the strategies fueling today's fastest-growing SaaS companies.Beyond my professional endeavors, I'm deeply passionate about mentoring the next wave of startups as an active advisor for Series A ventures. I specialize in fostering highly efficient growth teams.Let's connect to discuss AI, PLG strategies, innovative startups, productivity hacks, venture capital, and of course, my favorite topic: sports (especially ⚽ - go Barça!)
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Chief Marketing OfficerAddiAustin, Tx, Us -
Chief Marketing OfficerRev Jun 2023 - PresentAustin, Texas, Us -
AdvisorRedwood Ventures Jan 2024 - PresentGuadalajara, Jalisco, MxMember of the investment committee. -
Growth AdvisorParco App Jan 2024 - PresentZapopan, Jalisco, Mx -
FounderTrue Growth Co. Feb 2016 - PresentAdvisor to Seed and Series A startups, specializing in product-led growth (PLG) and growth marketing strategies. Over two years, partnered with 25+ companies across various industries to drive measurable business growth by crafting data-driven strategies, optimizing go-to-market plans, and unlocking scalable customer acquisition channels. Delivered impactful results by blending deep market insights with a hands-on approach to execution.Launched and hosted the True Growth Podcast, showcasing the stories of entrepreneurs in Latin America with a focus on fundraising and growth strategies. The podcast quickly rose to the top of the charts in Mexico, Colombia, and Chile, achieving over 1 million downloads in just three years and solidifying itself as a go-to resource for aspiring founders. -
Chief Marketing OfficerFavor Delivery Aug 2019 - Sep 2021Austin, Texas, Us -
CeoLuv.It Aug 2016 - Jul 2019Cuajimalpa De Morelos, Cdmx, Mx -
Director Of GrowthEbay Inc Sep 2013 - Aug 2016San Jose, Ca, Us -
Product Marketing ManagerMicrosoft Aug 2012 - Sep 2013Redmond, Washington, Us -
MbaDuke University - The Fuqua School Of Business Jul 2010 - May 2012Durham, Nc, Us -
Regional Marketing ManagerJohnson & Johnson Apr 2006 - Jul 2010New Brunswick, Nj, Us -
Marketing ManagerRed Bull Apr 2005 - Mar 2006Fuschl, At -
Brand ManagerJohnson & Johnson Aug 2003 - Mar 2005New Brunswick, Nj, Us
Fernando Trueba Skills
Fernando Trueba Education Details
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Duke University - The Fuqua School Of BusinessMba -
Tecnológico De MonterreyBs -
Alexander Bain
Frequently Asked Questions about Fernando Trueba
What company does Fernando Trueba work for?
Fernando Trueba works for Addi
What is Fernando Trueba's role at the current company?
Fernando Trueba's current role is Chief Marketing Officer.
What is Fernando Trueba's email address?
Fernando Trueba's email address is tr****@****ail.com
What is Fernando Trueba's direct phone number?
Fernando Trueba's direct phone number is +191943*****
What schools did Fernando Trueba attend?
Fernando Trueba attended Duke University - The Fuqua School Of Business, Tecnológico De Monterrey, Alexander Bain.
What are some of Fernando Trueba's interests?
Fernando Trueba has interest in Children, Entrepreneurship, Economic Empowerment, Business Development, Marketing, Internet Start Ups, Education, Environment, High Tech Companies, Science And Technology.
What skills is Fernando Trueba known for?
Fernando Trueba has skills like Marketing Strategy, Digital Marketing, Competitive Analysis, Business Planning, Strategic Planning, Strategy, Business Development, Social Media Marketing, Business Strategy, Marketing, Brand Management, Emerging Markets.
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