Fernando Uebel Email & Phone Number

São Paulo Area, Brazil

São Paulo Area, Brazil

A great knowledge on chemical products and industrial water treatment markets allows me to help customers to optimize their processes and get savings on water, energy, chemicals and manpower.

São Paulo Area, Brazil

• I was responsible for the start-up of ChemTreat in Brazil, including the creation of our business model based on the corporate culture but adapted to the requirements of the Brazilian regulations and culture; the selection of the product portfolio more appropriate to the reality of the country; implementation of the Supply Chain structure; and assembly of the Sales and Services teams.• I hired a large team of sales engineers with more than 20 years of average water treatment experience as well as a team of service technicians who were able to bring the company from zero to a $10 million/yr of invoicing in 3 years.• I was responsible for the integration of Lipesa do Brasil, a Venezuelan company, with a small Brazilian operation, acquired in 2015.

São Paulo E Região, Brasil

Direct report to the President, Latin America - Water & Process Technologies.• Responsible for Sales and Services in Brazil and Paraguay, a $100+ million P&L, with high margin and double digit annual growth.• Led a team of 10 managers, 65 sales engineers, 170 service technicians and 10 administrative people, including the Environment, Health and Safety team.• Got a Net Promoter Score (NPS) from customers in the range of 65-70%, above the global average of 50% – calculated as being the percentage of Promoters (9-10 score) minus the percentage of Detractors (0-6 score). This demonstrates very high customer satisfaction level with services and products.• Conducted strong price increase campaigns, which are difficult to conduct with the commercial team and customers. Did also some big team restructuring projects in order to get synergy and optimization for margin improvement.• Changed the sales team’s variable compensation system, what requires strong leadership and ability, since it affects their motivation.

Brasil

Direct report to the Latin America’s Executive.• Responsible for developing company’s growth plans, alignment with the global Growth Play Book global, Go to Market strategies, market, competitors and product line analysis.• Created and implemented the Commercial Operations team in Latin America, responsible for the risk analysis and delegation of authority process, and commercial opportunities approval process.

São Paulo E Região, Brasil

• Managed the Water and Waste Water Treatment product line, and the Sugar and Ethanol process additives, in Latin America.• Responsible for product launching and technical support to these applications, with visits to customers in several countries in South and Central America.

São Paulo E Região, Brasil

• Developed new Water Treatment business on the Pulp and Paper market in South America.

São Paulo E Região, Brasil

Direct report to the Sales Director.• I was responsible for a double digit sales growth in the South region of Brazil, leading a team of 9 account managers and 20 service technicians, in Water & Process Treatment.

Porto Alegre E Região, Brasil

• Responsible for retaining and developing highly profitable Water Treatment accounts in a very competitive environment (Petrochemical Complex of Triunfo/RS and Petrobras).

Porto Alegre E Região, Brasil

• Responsible for process development and performance monitoring in a petrochemical plant of MEK - Methyl Ethyl Ketone. Period of strong learning on engineering.

Porto Alegre E Região, Brasil

• My first experience with project development and plant operation at third generation petrochemical plants (Polypropylene fibers and nonwoven).

Chemical Engineering

Master Of Business Administration (Mba) In Business Management

Post Graduation In Safety Engineering